Bathworks Enterprises LLC v. ReBath LLC

District Court, D. Arizona·Decided June 23, 2026·No. 2:25-cv-04437·Unknown

Opinion

WO

Bathworks Enterprises LLC, No. CV-25-04437-PHX-KML

Plaintiff, ORDER

v.

ReBath LLC,

Defendant. Plaintiff Bathworks Enterprises, LLC operates two Florida franchises under agreements with defendant Re-Bath, LLC, a franchisor of residential bathroom remodeling businesses. Bathworks alleges Re-Bath charged unauthorized fees, misused advertising funds, restricted local marketing efforts, and then retaliated against it for challenging that conduct in court. Re-Bath moved to dismiss most of Bathworks’s claims. The motion is granted in part and denied in part. I. Background Defendant Re-Bath is a Delaware company that franchises residential bathroom remodeling businesses. (Doc. 16 at 3–4.) Its principal place of business is in Arizona. (Doc. 16 at 3.) Plaintiff Bathworks Enterprises operates two Re-Bath franchises in Florida. (Doc. 16 at 3.) In April 2022, the parties entered into two separate but identical franchise agreements.1 (Doc. 16 at 3.) Bathworks now alleges Re-Bath imposed unauthorized technology fees, misused contributions to its Advertising Fund, restricted franchisees’ local

1 For simplicity and because the franchise agreements are substantively identical, the court will refer to a singular agreement throughout this order. marketing efforts, and then retaliated when Bathworks challenged that conduct. (Doc. 16 at 2–3.) Bathworks alleges Re-Bath had limited contractual authority to charge technology- related fees. Before executing the franchise agreements, Bathworks received Re-Bath’s Franchise Disclosure Document (“FDD”). (Doc. 16 at 6.) Bathworks alleges 16 C.F.R. § 436.5 required Re-Bath to disclose in the FDD all fees Bathworks would pay during the contract term. (Doc. 16 at 6.) The FDD identified only one technology-related cost: an ongoing monthly software fee of approximately $300 for a customer relationship management (“CRM”) program. (Doc. 16 at 6.) The franchise agreement also addressed technology-related charges by allowing Re-Bath to collect fees or charges relating to the “Computer System[2] . . . for payment to the third party supplier(s) of the Computer System, or components thereof, on a consolidated basis or otherwise.” (Docs. 16 at 7; 16-1 at 19.) The franchise agreement allowed Re-Bath to mandate “reasonable” technology-related changes to the Computer System and required software. (Docs. 16 at 7–8; 16-1 at 19.) In May 2024, Re-Bath announced a new consolidated technology fee, claiming it would provide new software tools and future technology enhancements. (Doc. 16 at 8–9.) Re-Bath initially proposed a $1,500 per-territory fee plus monthly per-user fees. (Doc. 16 at 9.) After franchisee pushback, Re-Bath announced a revised population-based fee structure of $1 per 1,000 people in each franchisee’s territory. (Doc. 16 at 9.) On August 5, 2024, Bathworks received its first consolidated technology-fee invoice: $3,021 for July 2024. (Doc. 16 at 9.) Before that, Bathworks’s monthly technology fee had been $490. (Doc. 16 at 10.) Because Re-Bath was authorized to automatically withdraw amounts from Bathworks’s account, Bathworks alleges it was forced to either allow the withdrawals or turn off automatic payments and risk default. (Doc. 16 at 11.)

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