BanxCorp v. Costco Wholesale Corp.

978 F. Supp. 2d 280, 2013 WL 5677225, 2013 U.S. Dist. LEXIS 150258
CourtDistrict Court, S.D. New York
DecidedOctober 17, 2013
DocketCase No. 09-CV-1783 (KMK)
StatusPublished
Cited by11 cases

This text of 978 F. Supp. 2d 280 (BanxCorp v. Costco Wholesale Corp.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
BanxCorp v. Costco Wholesale Corp., 978 F. Supp. 2d 280, 2013 WL 5677225, 2013 U.S. Dist. LEXIS 150258 (S.D.N.Y. 2013).

Opinion

OPINION AND ORDER [REDACTED]1

KENNETH M. KARAS, District Judge.

Consider the percentage “3.95%.” It seems to be a totally ordinary percentage. [286]*286It is the amount by which Eastern Michigan University increased its tuition and fees for the 2012-13 school year relative to the previous one.2 It is how much the Mayor of Poughkeepsie proposes to increase the city tax levy for 2014.3 It is the amount by which sugar prices rose in India one day in November 2012.4 And, according to Plaintiff Banxcorp, it was the United States national average interest rate for five-year certificates of deposit as of December 21, 2005.5

For Plaintiff, then, 3.95% is not such an ordinary percentage. Rather, Plaintiff initiated this lawsuit in part because it claims it has a valid federal copyright in that particular percentage — or, at least, that it has a copyright in its series of percentages of national average interest rates, of which 3.95% on December 21, 2005 is one part. And it claims that it is entitled to substantial money damages because Defendants Costco and Capital One — a large retailer and a large bank, respectively — unlawfully copied those percentages in a series of individual advertisements touting how much higher their particular deposit rates were than the national average, as reported by Plaintiff. Defendants’ copying of individual averages is conceded; at issue for the copyright claim in this case is whether the percentages themselves are entitled to federal protection under the Copyright Act.

The Court previously determined, on Defendants’ motion to dismiss, that Plaintiff plausibly had alleged that its works of authorship had certain features that could, drawing all inferences in Plaintiffs favor, lead to the conclusion that its works of authorship were entitled to copyright protection. See BanxCorp v. Costco Wholesale Corp., 723 F.Supp.2d 596, 601-09 (S.D.N.Y.2010). But now the evidence is in, and, on cross-motions for summary judgment, the Court determines that, even drawing all reasonable inferences from the evidénce in Plaintiffs favor, the averages are unprotectable because they are uncopyrightable facts, because they are too short to be copyrighted, and because the so-called merger doctrine — which applies where there is “only one ... or so few ways of expressing an idea, that protection of the expression would effectively accord protection to the idea itself,” id. at 608 (internal quotation marks and alterations omitted) — bars copyright protection.

But that is not the only claim in this case. Plaintiff also contends that Defendant Capital One exceeded the scope of a License Agreement it signed that allowed it to use Plaintiffs data for certain marketing purposes. The Court finds that the [287]*287contract is ambiguous in relevant part and that a reasonable jury could decide in favor of either Party on this claim. Accordingly, summary judgment is not appropriate for either party on the contract claim.

I. Background

A. Factual Background

1. The Parties

Plaintiff Banxcorp is a Delaware corporation that does business under the name “Banxquote.”6 (Pi’s. Resp. to DSUF ¶ 131 (citing Lipkis Decl. Ex. 76).)7 Plaintiff touts online that it “provides a family of widely followed indices and benchmarks that measure the rates and performance of banking, depository, mortgage, home equity and consumer loan markets.” (Mertzel Decl. Ex. 0, at BX 0048.) In other words, Plaintiff regularly surveys the interest rates or other prices offered by particular financial institutions across the country, and then compiles this data into various indices that represent “national averages” of the rates.

Defendant Capital One Financial Corporation is a Delaware corporation that is the parent company of co-Defendants Capital One Bank (USA), N.A., and Capital One, N.A., which are nationally chartered banks with principal places of business in Virginia. (DSUF ¶¶ 1-4.) The Court refers to these entities collectively as “Capital One” except where expressly noted. Capital One, a well-known national bank, provides so-called national direct banking products and services directly to consumers from its national headquarters. (DSUF ¶¶ 5, 8.)

Defendant Costco Wholesale Corporation, a Washington corporation, is the second largest retailer in the United States. (DSUF ¶ 11.) Costco operates over 600 warehouse-style retail stores worldwide and has approximately 66.5 million cardholders. (DSUF ¶ 12.) In addition to the products sold at its warehouses, Costco markets a variety of services to its members. (DSUF ¶ 16.) Nearly all of these services are provided by third parties that have marketing agreements with Costco. (DSUF ¶ 17.)

2. The Use of Plaintiffs Data in Capital One and Co-Branded Advertisements and Marketing Materials

Capital One markets its banking products nationally. During the time period relevant to this case, its marketing materials frequently provided the Capital One rate being offered for a particular financial product alongside one or more comparison rates, such as a competing bank’s rates or a national average rate. (DSUF ¶¶ 65, 67.) Capital One used comparison rates in many ads because it found that consumers often responded favorably to advertisements that provided a point of reference. (DSUF ¶ 71.)

Beginning in May 2003, Costco and Capital One entered into a series of marketing agreements. (DSUF ¶¶22, 24.) Costco and Capital One referred to this relationship as a “partnership,” whereby Costco would facilitate the marketing of Capital One products and services to Costco mem[288]*288bers, and Capital One would provide Costco members with certain financial products and services at a “premium” rate. (DSUF ¶ 36.)

Prior to January 2004, Capital One had been using national averages provided by a company called Bankrate in many of its advertisements. (DSUF ¶ 76.) But, for a variety of reasons — including the fact that Plaintiff published its rates for free online, which allowed potential consumers to verify the accuracy of the national averages, (DSUF ¶¶ 80, 81) — Capital One decided to switch to Plaintiffs averages. (DSUF ¶ 84.) On January 28, 2004, Capital One entered into a license agreement with Plaintiff to use Plaintiffs savings and jumbo CD averages, as well as its savings and jumbo money market averages, in many of its marketing materials, both online and in print. (DSUF ¶¶94, 115.) Capital One agreed to pay $6,000 per year for this privilege. (DSUF ¶ 115.) During the course of the agreement, Capital One obtained the national averages by copying the relevant data directly from Plaintiffs website. (DSUF ¶ 99.)

Soon after the license agreement became effective, Capital One began using Plaintiffs data in its standard national marketing materials. (DSUF ¶ 97.) Later, Capital One began using Plaintiffs averages in marketing materials, both online and in print, that were created and distributed as part of the partnership agreement with Costco. (DSUF ¶ 98.)

The record contains many examples of these partnership advertisements. An entirely typical one from 2006 states at the top: “Earn more with exclusive rates for Costco members!” (Decl. of Michael Kiernan, Ex.

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Cite This Page — Counsel Stack

Bluebook (online)
978 F. Supp. 2d 280, 2013 WL 5677225, 2013 U.S. Dist. LEXIS 150258, Counsel Stack Legal Research, https://law.counselstack.com/opinion/banxcorp-v-costco-wholesale-corp-nysd-2013.