Astiana v. Kashi Co.

291 F.R.D. 493, 2013 WL 3943265, 2013 U.S. Dist. LEXIS 108445
CourtDistrict Court, S.D. California
DecidedJuly 30, 2013
DocketNo. 3:11-CV-01967-H (BGS)
StatusPublished
Cited by50 cases

This text of 291 F.R.D. 493 (Astiana v. Kashi Co.) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Astiana v. Kashi Co., 291 F.R.D. 493, 2013 WL 3943265, 2013 U.S. Dist. LEXIS 108445 (S.D. Cal. 2013).

Opinion

ORDER GRANTING IN PART AND DENYING IN PART PLAINTIFFS’ MOTION FOR CLASS CERTIFICATION

MARILYN L. HUFF, District Judge.

On April 15, 2013, Plaintiffs Skye Astiana, Milan Babic, Tamara Diaz, Tamar Larsen, Kimberly S. Sethavanish (“Plaintiffs”) filed a motion for class certification.2 (Doe. No. 108.) On June 17, 2013, Defendant Kashi Company (“Kashi” or “Defendant”) filed its opposition to Plaintiffs’ motion for class certification. (Doc. Nos. 127, 129.) On July 15, 2013, Plaintiffs filed a reply. (Doc. Nos. 135, 139.) On July 24, 2013, with leave of Court, Defendant filed a sur-reply. (Doc. No. 144.)

The Court held a hearing on the motion on July 26, 2013. David Bower, Michael Braun, Rosemary Rivas, and Joseph Kravec appeared on behalf of Plaintiffs. Kenneth Lee and Kelly Morrison appeared on behalf of Defendant. For the following reasons, the Court grants in part and denies in part Plaintiffs’ motion for class certification.

Background

This is a consumer class action lawsuit brought on behalf of people who have purchased Kashi food products. Plaintiffs claim the products contained deceptive and misleading labeling and advertisements. (Doc. No. 49 (“Complaint”) ¶ 1-2.) Plaintiffs allege that Defendant packaged, marketed, distributed, and sold Kashi food products as being “Nothing Artificial” or “All Natural.” (Id.) Plaintiffs claim certain ingredients or processes used to manufacture Kashi food products are not “natural,” but rather are synthetic. (Id.) Plaintiffs identify 10 specific Kashi products containing one or more of the challenged ingredients with labels claiming “Nothing Artificial” and 91 products with labels claiming “All Natural.” (Id. ¶¶ 71-72; Doe. No. 108.) Defendant contends that consumers and producers have no uniform definition of “natural” and, accordingly, the representations are not materially false. [499]*499Plaintiffs filed this lawsuit on August 24, 2011. (Doc. No. 1.) Plaintiffs seek class certification for the following causes of action: violation of the unlawful, unfair, and fraudulent prongs of California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof.Code §§ 17200 et seq.; violation of California’s False Advertising Law (“FAL”), Cal. Bus. & Prof.Code §§ 17500 et seq.; violation of California’s Consumer Legal Remedies Act (“CLRA”), Cal. Civ.Code §§ 1770 et seq.; breach of express warranty; and quasi-contract. (Complaint ¶ 5.)

The named Plaintiffs claim that they purchased Kashi products at least in part because of the “Nothing Artificial” or “All Natural” representations, and that they would have paid less for Kashi products or purchased other products had they believed those representations were false. (Complaint ¶¶ 8-19; Doe. No. 136-2 at 195:23-24; Doc. No. 136-3 at 143:3-7; Doc. No. 136-4 at 219:2-5, 16-20; Doc. No. 136-5 at 162:10-15, 169:10-15; Doc. No. 136-8 at 64:10-12.)

Plaintiffs seek to certify two nationwide classes, or alternately multi-state or statewide classes, for customers who purchased identified Kashi products on or after August 24, 2007 (the “class period”). Plaintiffs propose one class for purchasers of Kashi products that were labeled as “Nothing Artificial,” and one for customers who purchased any of the identified Kashi products during the class period that were labeled as “All Natural.” Alternatively, Plaintiffs propose eight sub-classes: one “Nothing Artificial” class and seven “All Natural” subclasses grouped by Kashi product lines (cereal, snack bar, entree, etc.). Defendant opposes class certification.

Discussion

I. Class Certification Standards

“The class action is ‘an exception to the usual rule that litigation is conducted by and on behalf of the individual named parties only.’ ” Wal-Mart Stores, Inc. v. Dukes, — U.S. —, 131 S.Ct. 2541, 2550, 180 L.Ed.2d 374 (2011) (citing Califano v. Yamasaki 442 U.S. 682, 700-01, 99 S.Ct. 2545, 61 L.Ed.2d 176 (1979)). To qualify for the exception to individual litigation, the party seeking class certification must provide facts sufficient to satisfy the requirements of Federal Rules of Civil Procedure 23(a) and (b). Zinser v. Accufix Research Inst., Inc., 253 F.3d 1180, 1186 (9th Cir.2001); Doninger v. Pac. Nw. Bell, Inc., 564 F.2d 1304, 1308-09 (9th Cir. 1977). Rule 23(a) requires Plaintiffs to demonstrate that: (1) the class is so numerous that joinder of all members is impracticable; (2) there are questions of law or fact common to the class; (3) the claims or defenses of the representative parties are typical of the claims or defenses of the class; and (4) the representative parties will fairly and adequately protect the interests of the class. Fed.R.Civ.P. 23(a). Rule 23(b)(3) requires the court to find that the questions of law or fact common to class members predominate over any questions affecting only individual members, and that a class action is superior to other available methods for fairly and efficiently adjudicating the controversy. Fed.R.Civ.P. 23(b)(3).

The Court considers “the capacity of a classwide proceeding to generate common answers apt to drive the resolution of the litigation. Dissimilarities within the proposed class are what have the potential to impede the generation of common answers.” Wal-Mart Stores, Inc., 131 S.Ct. at 2551. The district court must conduct a rigorous analysis to determine whether the prerequisites of Rule 23 have been met. Gen. Tel. Co. v. Falcon, 457 U.S. 147, 161, 102 S.Ct. 2364, 72 L.Ed.2d 740 (1982). It is a well-recognized precept that “the class determination generally involves considerations that are enmeshed in the factual and legal issues comprising the plaintiffs cause of action.” Wal-Mart Stores, Inc., 131 S.Ct. at 2551 (quoting Falcon, 457 U.S. at 160, 102 S.Ct. 2364). “The district court is required to examine the merits of the underlying claim in this context [class certification], only inasmuch as it must determine whether common questions exist; not to determine whether class members could actually prevail on the merits of their claims.” Ellis v. Costco Wholesale Corp., 657 F.3d 970, 981 (9th Cir. 2011) (citations omitted). Rather, the Court’s review of the merits should be limited to those aspects relevant to making the certification decision on an informed basis. The Court must consider the merits if they overlap with the Rule 23 requirements. Ellis, 657 F.3d at 981 (citing Wal-Mart Stores, Inc., 131 S.Ct. at 2551-52; Hanon v. Data-products Corp., 976 F.2d 497, 509 (9th Cir. 1992)). If a court is not fully satisfied that the requirements of Rules 23(a) and (b) have been met, certification should be refused. Falcon, 457 U.S. at 161, 102 S.Ct. 2364.

[500]*500II.

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Bluebook (online)
291 F.R.D. 493, 2013 WL 3943265, 2013 U.S. Dist. LEXIS 108445, Counsel Stack Legal Research, https://law.counselstack.com/opinion/astiana-v-kashi-co-casd-2013.