Alaei v. Government Employees Insurance Company (GEICO)

CourtDistrict Court, S.D. California
DecidedMarch 25, 2021
Docket3:20-cv-00262
StatusUnknown

This text of Alaei v. Government Employees Insurance Company (GEICO) (Alaei v. Government Employees Insurance Company (GEICO)) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Alaei v. Government Employees Insurance Company (GEICO), (S.D. Cal. 2021).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 Case No.: 3:20-cv-00262-L-WVG MEHRAN DAVID ALAEI, an individual,

12 all others similarly situated, and the general public, ORDER GRANTING IN PART AND 13 DENYING IN PART DEFENDANTS’ Plaintiff, MOTION TO DISMISS AND 14 v. DENYING DEFENDANTS’ MOTION 15 TO STRIKE GOVERNMENT EMPLOYEES 16 INSURANCE COMPANY (GEICO), a 17 Delaware corporation; GEICO GENERAL INSURANCE COMPANY, a 18 Maryland corporation, and DOES 1 to 10, 19 Defendants. 20 21 Plaintiff brings this putative class action before the Court, alleging Defendants’ 22 conduct in the sale of insurance violates various California consumer protection laws. 23 Defendants now move to dismiss or strike portions of Plaintiff’s complaint under Rules 24 12(b)(6) and 12(f) of the Federal Rules of Civil Procedure. Plaintiff filed an opposition, 25 and Defendants replied. The Court decides this matter on the briefs without oral argument. 26 See Civ. L. R. 7.1.d.1. For the reasons stated below, Defendants’ motion to dismiss is 27 GRANTED IN PART AND DENIED IN PART and Defendants’ motion to strike is 28 DENIED. 1 I. BACKGROUND 2 Defendants Government Employees Insurance Company and GEICO General 3 Insurance Company (collectively “GEICO” or “Defendants”) engage in the marketing, 4 promotion, sale, and service of auto insurance policies to consumers in the United States, 5 including the County of San Diego. (Doc. no. 1-4 at 2). This action arises from Defendants’ 6 alleged fraudulent sale of insurance policies to consumers who believed they were 7 receiving “full coverage” that included collision coverage on their vehicles. (Compl. (doc. 8 no. 1) ¶ 5). 9 In or around August 2017, Plaintiff Mehran David Alaei,(“Plaintiff”) a San Diego 10 resident, called a GEICO field office in San Diego to inquire about auto insurance options 11 for his two vehicles: a 2012 Lexus RX350, owned by Plaintiff, and a 2016 Lexus ES350, 12 leased by Plaintiff. (Id. ¶ 10). Specifically, Plaintiff requested an “apples to apples” quote1 13 from GEICO “because the representative stated, consistent with GEICO’s general 14 marketing message, that Plaintiff could save up to 15% on the policy by switching to 15 GEICO.” (Id. ¶ 11). Consumers seek an “apples to apples” quote for two reasons: (1) to 16 compare the price of Defendants’ insurance premium to their existing premium, and (2) to 17 purchase auto insurance coverage from Defendants that is identical to their existing 18 coverage at a lower price. (Id. ¶¶ 1, 2). 19 At the time of Plaintiff’s initial call to GEICO, both vehicles were insured by 20 ESURANCE with “full coverage”—a term commonly used in the auto insurance industry 21 to refer to a policy that includes both liability and collision coverage.2 (Id. ¶¶ 11, 22, 24). 22 The GEICO representative informed Plaintiff that he could save approximately $600.00 23 every six months by switching to Defendants’ “full comprehensive coverage policy.” (Id. 24 ¶ 11). Plaintiff claims the representative assured him that Defendants’ full comprehensive 25

26 1 An “apples to apples” quote is a comparison of one’s existing auto insurance policy to an identical policy offered by a competitor. (Compl. ¶ 1). 27 2 Liability insurance “covers damages that an insured individual causes to another driver”; and collision insurance “covers damages to the insured’s vehicle in the event of an accident where the insured is 28 1 package was identical to Plaintiff’s existing full coverage policy. (Id.). On or about August 2 23, 2017, Plaintiff, relying on the representative’s assurance, switched from his 3 ESURANCE full coverage policy to Defendants’ full comprehensive package policy. (Id.). 4 On or about October 13, 2018, Plaintiff reported a claim to Defendants for repairs to 5 his 2012 Lexus RX350 due to an at-fault accident. (Id. ¶ 12). That same day, Defendants 6 denied Plaintiff’s claim because his full comprehensive package policy had only liability 7 coverage for the vehicle. (Id. ¶ 13). Plaintiff replied in protest, relying on the first 8 representative’s affirmation that his new policy would be identical to his prior full coverage 9 policy. (Id. ¶ 14). The claim was denied. (Id.). 10 Plaintiff alleges Defendants deliver on their marketed promise of “15 minutes could 11 save you 15% or more on car insurance” by fraudulently presenting inferior policies as full 12 coverage policies. (Id. ¶ 23). Defendants instruct their representatives to present “full 13 coverage” and “comprehensive insurance” as identical to consumers who request an 14 “apples to apples” quote. (Id. ¶¶ 21, 23-26). It is commonly understood to consumers and 15 Defendants that a “full coverage” policy will provide liability and collision coverage. (Id. 16 ¶ 14). Consumers are not, however, familiar with the difference between comprehensive 17 insurance and collision coverage. (Id. ¶ 25 (“Comprehensive insurance is intended to be an 18 ‘add on’ to either a liability-only policy or a full-coverage policy . . . 68 percent of 19 Americans incorrectly believe that comprehensive auto insurance covers car damage from 20 collision. This is decidedly not the case.”). Defendants’ use of “comprehensive” in 21 combination with “full” and “package”— terms associated with being “complete”—leads 22 consumers to believe they are purchasing a full coverage policy. (Id. ¶¶ 25, 27-29). 23 In response to customer and employee complaints on the confusion caused by the 24 full comprehensive package policy, Defendants’ 2019 sales training guide instructs 25 representatives to read the following statement: “Now that we have worked through the 26 package you would like to purchase, I just want to let you know that since you do not have 27 collision protection, your vehicle will not be covered if you are in an at fault accident.” (Id. 28 1 ¶ 39). The representative must disclose this to the consumer prior to taking payment, but 2 only after the consumer has agreed to purchase the “inferior policy.” (Id. ¶¶ 40-42). 3 Plaintiff alleges that other consumers have been harmed by Defendant’s fraudulent 4 conduct. (See id. ¶¶ 5-6). Accordingly, Plaintiff seeks to represent a class of “[a]ll 5 consumers within the State of California who purchased a ‘Full Comprehensive Package’ 6 from Defendants and did not receive collision insurance on their vehicle during the 7 applicable statute of limitations.” (Id. ¶ 44). 8 Plaintiff asserts four causes of action against Defendants: (1) violation of 9 California’s Unfair Competition Law, Cal. Bus. & Prof. Code §§ 17200, et seq. (“UCL”); 10 (2) violation of California’s Consumer Legal Remedies Act, Cal. Civ. Code §§ 1750, et 11 seq. (“CLRA”); (3) breach of contract, and (4) unjust enrichment. The Court has 12 jurisdiction under 28 U.S.C. section 1332(d). The matter has been fully briefed by the 13 parties. 14 II. LEGAL STANDARD 15 A. Motion to Dismiss 16 A motion under Rule 12(b)(6) tests the sufficiency of the complaint. Navarro v. 17 Block, 250 F.3d 729, 732 (9th Cir. 2001).3 Dismissal is warranted where the complaint 18 lacks a cognizable legal theory. Shroyer v. New Cingular Wireless Serv., Inc., 622 F.3d 19 1035, 1041 (9th Cir. 2010). Alternatively, a complaint may be dismissed if it presents a 20 cognizable legal theory yet fails to plead essential facts under that theory. Robertson v. 21 Dean Witter Reynolds, Inc., 749 F.2d 530, 534 (9th Cir. 1984). A pleading must contain “a 22 short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. 23 R. Civ. P. 8(a)(2).

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Alaei v. Government Employees Insurance Company (GEICO), Counsel Stack Legal Research, https://law.counselstack.com/opinion/alaei-v-government-employees-insurance-company-geico-casd-2021.