Appvion, Inc. Retirement Savings and Employee Stock Ownership Plan v. PricewaterhouseCoopers LLP

CourtCourt of Appeals of Wisconsin
DecidedJanuary 27, 2026
Docket2023AP001709
StatusUnpublished

This text of Appvion, Inc. Retirement Savings and Employee Stock Ownership Plan v. PricewaterhouseCoopers LLP (Appvion, Inc. Retirement Savings and Employee Stock Ownership Plan v. PricewaterhouseCoopers LLP) is published on Counsel Stack Legal Research, covering Court of Appeals of Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Appvion, Inc. Retirement Savings and Employee Stock Ownership Plan v. PricewaterhouseCoopers LLP, (Wis. Ct. App. 2026).

Opinion

COURT OF APPEALS DECISION NOTICE DATED AND FILED This opinion is subject to further editing. If published, the official version will appear in the bound volume of the Official Reports. January 27, 2026 A party may file with the Supreme Court a Samuel A. Christensen petition to review an adverse decision by the Clerk of Court of Appeals Court of Appeals. See WIS. STAT. § 808.10 and RULE 809.62.

Appeal No. 2023AP1709 Cir. Ct. No. 2020CV559

STATE OF WISCONSIN IN COURT OF APPEALS DISTRICT III

APPVION, INC. RETIREMENT SAVINGS AND EMPLOYEE STOCK OWNERSHIP PLAN, BY AND THROUGH GRANT LYON,

PLAINTIFF-APPELLANT,

V.

PRICEWATERHOUSECOOPERS LLP,

DEFENDANT-RESPONDENT,

RSM US LLP,

DEFENDANT.

APPEAL from orders of the circuit court for Outagamie County: TAMMY JO HOCK, Judge. Affirmed.

Before Stark, P.J., Hruz, and Colón, JJ. No. 2023AP1709

Per curiam opinions may not be cited in any court of this state as precedent

or authority, except for the limited purposes specified in WIS. STAT. RULE 809.23(3).

¶1 PER CURIAM. This case involves just one aspect of the Appvion, Inc. Retirement Savings and Employee Stock Ownership Plan’s (the ESOP) overall attempt to recover damages its employee participants suffered when paper company, Appvion, Inc., and its parent company, Paperweight Development Corporation (PDC),1 filed bankruptcy in October 2017, and the stock in PDC, which was 100% owned by the ESOP, became worthless.

¶2 This lawsuit specifically targets PricewaterhouseCoopers LLP (PwC), which audited the financial statements of Appvion and PDC from 2001 to 2014, and essentially asserts that PwC was negligent for failing to uncover Appvion’s management and professional advisors’ fraud. Specifically, the ESOP alleges that PwC was negligent in performing its audits and negligently misrepresented Appvion’s financial condition, resulting in the ESOP purchasing Appvion stock at a price above fair market value. As a result, the ESOP suffered substantial damages from the loss of the retirement funds invested when Appvion filed for bankruptcy protection.

¶3 At issue in this appeal are the circuit court’s orders granting PwC’s motion to dismiss, after concluding that the ESOP could not maintain professional

1 Appvion was known as Appleton Papers, Inc., until it changed its name to Appvion in 2013. For simplicity, we will refer to the company throughout as “Appvion.” Our references to Appvion in this decision are distinct from the ESOP.

PDC was a holding company that had no separate income or operations, and any references herein to Appvion’s finances are also referring to PDC’s finances. Going forward, we will also refer to Appvion and PDC, collectively, as “Appvion.”

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negligence or negligent misrepresentation claims against PwC, and denying the ESOP’s motion for reconsideration of that decision and motion for leave to amend the complaint. The court determined that because PwC was not the ESOP’s auditor, it was not reasonably foreseeable that the ESOP would have relied on PwC’s audit opinions to fairly state the value of Appvion’s stock. The ESOP challenges that conclusion on appeal. For the reasons that follow, we agree with the circuit court’s decision and affirm.

BACKGROUND

¶4 The following factual allegations are taken from the ESOP’s complaint and are assumed to be true for purposes of this appeal. 2 See Data Key Partners v. Permira Advisers LLC, 2014 WI 86, ¶¶18-19, 356 Wis. 2d 665, 849 N.W.2d 693. After the former owner of Appvion attempted unsuccessfully for years to sell the business, Appvion’s management proposed an employee buyout to make the company 100% employee-owned. On November 9, 2001, PDC was formed to serve as Appvion’s parent company, and PDC purchased Appvion for $810 million. On that same date, the ESOP purchased 10,684,373 shares of PDC’s stock (100%) for $10 a share—a total price of $106,843,730.

¶5 The ESOP was a trust designed to provide retirement benefits to eligible employees. The ESOP consisted of both a traditional 401(k) component and an employee stock ownership plan component. “The employee beneficiaries chose how much to defer to the plan and the size of each component.”

2 We also note that within this opinion, our review considers documents in the record beyond the ESOP’s complaint, pursuant to the incorporation-by-reference doctrine. See Soderlund v. Zibolski, 2016 WI App 6, ¶¶37-38, 366 Wis. 2d 579, 874 N.W.2d 561 (2015).

3 No. 2023AP1709

Approximately 90% of Appvion’s employees participated in the ESOP, using funds from their 401(k) savings to purchase Appvion stock through the plan. The ESOP committee, comprised of Appvion’s CEO and other senior executives, was responsible for the plan’s day-to-day management and served as its fiduciary. The plan required that its assets be used to purchase company stock at no more than fair market value, as determined by an independent appraiser and approved by the ESOP’s trustee.

¶6 During the period relevant to this case, the ESOP’s trustees were State Street Global Advisors (2001–2013), Reliance Trust Company (2013–2014), and Argent Trust Company (2014 on). From 2001 to 2004, Willamette Management Associates served as the ESOP’s independent appraiser and prepared the ESOP’s stock valuations, and from 2005 to 2016, Stout Risius Ross performed that function. These “‘independent’ valuation experts” were required “[b]ecause the ESOP was the sole shareholder and [Appvion’s] stock was not publicly traded.” Both firms used “the discounted cash flow” and “the guideline company” methods to determine Appvion’s enterprise value, subtracted debt, made adjustments for limited marketability, and divided by the number of shares to arrive at a per-share price.3 Appvion’s management supplied the financial 3 In the related federal case, the United States Court of Appeals for the Seventh Circuit provided an explanation of the valuation procedure as follows:

The appraiser calculated the fair market value of Appvion, based in part on financial projections provided by Appvion’s directors and officers and in part on Appvion’s assets and liabilities. The appraiser gave that valuation to the trustee, which used it to set the new price of a share of Appvion. The ESOP Committee then reviewed and approved the price set by the trustee, reported it to the Plan participants, and used it to approve purchases and sales of Appvion’s shares. The price varied over time, starting at $10 per share in the 2001 sale, reaching a high of $33.62 by the end of 2006, and gradually falling to a low of $6.85 in 2016. (continued)

4 No. 2023AP1709

projections used in these valuations. Although employees received notice of the stock purchase price, they were not provided with the valuation reports.

¶7 PwC audited Appvion’s financial statements from 2001 to 2014, and RSM US LLP did so from 2015 to 2016. PwC’s and RSM’s audit opinions were incorporated into Appvion’s annual Form 10-K filings with the Securities and Exchange Commission, which included Appvion’s audited financial statements and were distributed to employees. According to the complaint, these filings were “specifically offered to the employees to help them make the ongoing decision of whether to invest their paycheck savings into the ESOP.”

¶8 In August 2017, Grant Lyon was appointed as the ESOP committee’s sole member, replacing its former members.

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Appvion, Inc. Retirement Savings and Employee Stock Ownership Plan v. PricewaterhouseCoopers LLP, Counsel Stack Legal Research, https://law.counselstack.com/opinion/appvion-inc-retirement-savings-and-employee-stock-ownership-plan-v-wisctapp-2026.