American Contractors Supply, LLC v. HD Supply Construction Supply, Ltd.

989 F.3d 1224
Court of Appeals for the Eleventh Circuit·Decided March 4, 2021·No. 20-10813·Published·Cited by 2 cases

Opinion

[PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT

No. 20-10813

D.C. Docket No. 1:16-cv-03595-MLB

AMERICAN CONTRACTORS SUPPLY, LLC, Plaintiff-Appellant,

versus

HD SUPPLY CONSTRUCTION SUPPLY, LTD., Defendant-Appellee.

Appeal from the United States District Court for the Northern District of Georgia

(March 4, 2021)

Before ROSENBAUM, LAGOA, and ANDERSON, Circuit Judges. ANDERSON, Circuit Judge:

This appeal requires us to determine whether Plaintiff-Appellant American Contractors Supply, LLC (“ACS”), a distributor of tilt-wall equipment, presented evidence of facts tending to exclude the inference that a competing distributor and a manufacturer acted independently when the manufacturer terminated further business with ACS in the Florida market. ACS appeals the entry of summary judgment against it and in favor of the competitor distributor, Defendant-Appellee HD Supply Construction Supply, Ltd., known as “White Cap,” on ACS’s Sherman Antitrust Act and Georgia state law claims, all based on the theory that White Cap illegally conspired with the manufacturer, Meadow Burke. Because the evidence in this case is at least “as equally consistent with permissible competition as it is with an illegal conspiracy,” Helicopter Support Sys., Inc. v. Hughes Helicopter, Inc., 818 F.2d 1530, 1533 (11th Cir. 1987), we affirm.

I. BACKGROUND

A. The Tilt Industry ACS and White Cap are both distributors of equipment used in tilt concrete wall construction in the southeast. “Tilt” or “tilt wall” construction is a method of building concrete buildings: concrete walls are cast in panels on site, lifted into place with cranes, and linked together. ACS and White Cap distribute tilt products and equipment such as the cranes for lifting the wall panels and stilts to hold the panels up and in place during construction.

ACS and White Cap were competitors in the Georgia and Florida markets.

In Georgia, there have been a total of three successful distributors of tilt-wall equipment: ACS, White Cap, and Construction Materials, a company not involved in this dispute. ACS distributed Meadow Burke-manufactured tilt products and equipment and enjoyed a 25% share of the Georgia market. White Cap had a market share of over 35%, and Construction Materials had a market share of about 40%.

In Florida, however, before 2016, only two main distributors operated:

Construction Materials primarily distributed equipment from manufacturer Dayton Superior, and White Cap—with the largest presence in the state—nearly exclusively distributed Meadow Burke equipment. White Cap invested in the Meadow Burke brand in Florida by, for example, co-sponsoring events and employing over 100 employees with more than 10 years’ experience with Meadow Burke products. In their respective levels in the market chain, White Cap had over a 75% share of the Florida market, and Meadow Burke had over a 65% share.

B. ACS’s Entry into the Florida Market ACS wanted to expand. The location it settled on was Florida, and the products it settled on were those from Meadow Burke—the manufacturer whose products ACS sold in Georgia but that only White Cap had sold in Florida. ACS has described Meadow Burke as a “superior product” when compared with the

other suppliers’ products, hence its desire for expansion into Florida with Meadow Burke products.

ACS moved to make the entry into Florida happen by working with Mike Wolstenholme, Meadow Burke’s Director of Tilt Up.1 ACS Chief Executive Officer Jason Reuter and General Manager Ron Barteski met with Wolstenholme at ACS’s Atlanta, Georgia office on April 28, 2016, where the Florida expansion idea was discussed. Wolstenholme told ACS that Meadow Burke would supply ACS with its products in the state if ACS opened an office in Tampa, Florida.

After this April meeting, ACS began its entry into the Florida market.

Before establishing ACS’s Florida office, Jason Reuter took steps to secure a bid with a contractor in Florida; on May 10, 2016, he communicated with contractor Flagship Tilt-Wall about bidding on its projects. Meadow Burke’s Wolstenholme had told Jason Reuter to proceed with the bid—for a project to be supplied by Meadow Burke—despite ACS not having yet opened its Florida office. ACS says part of the reason it had the opportunity to bid on a Flagship project was because Flagship complained to Meadow Burke and White Cap that there was a lack of communication and coordination by White Cap. In other words, ACS saw an

1 Wolstenholme also held the title of Northeast Regional Sales Manager.

opportunity, perceiving a competitor to be faltering and not fulfilling customer needs.

On June 22, 2016, Jason Reuter forwarded project drawings to Meadow Burke’s engineering department to facilitate the Flagship bid. Around that same time, he updated Wolstenholme on the progress of ACS’s development of a Tampa office. And on July 1, ACS opened the office.

On July 5, 2016, ACS won the Flagship bid, and ACS notified Meadow Burke. The Meadow Burke engineering department, which had already been working on the matter, prepared the bill of materials. White Cap then accidentally found out about ACS’s winning the bid (with Meadow Burke products) for the Flagship project in Florida. Lori Dykes at Meadow Burke sent the bill of materials in an email to Christina Miller, an equipment rental coordinator at White Cap, an incident that White Cap describes as a clerical error. Miller forwarded the email to Doug Bartle of White Cap, the White Cap contact for Meadow Burke.

C. Alleged Anticompetitive Conduct The fallout from the clerical error started when Doug Bartle felt “hurt” after seeing the bill of materials for a Meadow Burke-supplied project with ACS as the distributor. He left a voicemail for Meadow Burke’s Lori Dykes and then had a thirteen-minute phone call with her. After the call, Dykes sent an email on July 13, 2016, to Meadow Burke’s Wolstenholme and Greg Arnett, Meadow Burke’s

Southern Regional Sales Manager, describing the call with the subject line “John House”; John House was the sales representative for Dayton Superior, another supplier of tilt equipment in Florida and Meadow Burke’s primary competitor in Florida. The email, which ACS labels as a “smoking gun,” read as follows:

Hello Greg and Mike,

I just talked to Bartle and WC is very upset and totally disappointed in MB! They can not believe we let someone else sell Tilt in FL nor can I! John [H]ouse[ 2] is flying in to meet with Doug[3] at [W]hite [C]ap tomorrow to discuss tilt for the Carolina area and I am sure Florida as well. We need damage control ASAP, it was brought up to upper management today during a meeting to discuss bringing in more braces and strong backs but that PO[ 4] is now on hold because letting someone else into Florida. Please confirm we will NO Longer allow anyone other than WC to sell Tilt in Florida. Please call to discuss how we can move forward and fix what we have done.

Lori After receiving the email, Arnett and Wolstenholme each proceeded to make phone calls. Arnett spoke internally with their immediate supervisor, Meadow Burke’s Vice President of Sales Doug Crawford, about what had taken place. Wolstenholme had a conversation with Bartle of White Cap later on July 13,

2 “John House” is the sales representative for Dayton Superior.

3 “Doug” is Doug Bartle, the White Cap representative who coordinated with Meadow Burke. 4 “PO” is a “purchase order” from White Cap on another project that White Cap was putting on hold because of its concern about Meadow Burke’s letting ACS sell the Meadow Burke product in Florida.

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American Contractors Supply, LLC v. HD Supply Construction Supply, Ltd., 989 F.3d 1224 (11th Cir. 2021).

989 F.3d 1224 (American Contractors Supply, LLC v. HD Supply Construction Supply, Ltd.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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