Alpha Industries, Inc. v. Alpha Clothing Co. LLC

District Court, S.D. New York·Decided June 30, 2021·No. 1:21-cv-00087·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ALPHA INDUSTRIES, INC., Plaintiff, 21 Civ. 87 (KPF) -v.-

ALPHA CLOTHING CO. LLC and OPINION AND ORDER RYAN “TANNER” MUELLER, Defendants. KATHERINE POLK FAILLA, District Judge:1 Plaintiff Alpha Industries, Inc. filed this action against Defendants Alpha Clothing Co. LLC (“Alpha Clothing”) and Ryan “Tanner” Mueller (collectively, “Defendants”), asserting claims of trademark infringement, unfair competition and false designation of origin, and trademark dilution in violation of Sections 32, 43(a), and 43(c) of the Lanham Act, 15 U.S.C. §§ 1114, 1125(a), 1125(c), as well as claims of trademark infringement, unfair competition, and willful misappropriation in violation of the common law of the State of New York and other states where Alpha Clothing has sold allegedly infringing apparel. Defendants have responded by moving to transfer this action to the United States District Court for the District of Kansas. For the reasons set forth in this Opinion, Defendants’ motion is granted, and the Court transfers this case to the District of Kansas.

1 Benjamin C. Klein, a rising second-year student at the University of Chicago Law School and an intern in my Chambers, provided substantial assistance in researching and drafting this Opinion. BACKGROUND2 Factual Background Plaintiff Alpha Industries, Inc., a Tennessee corporation headquartered in

Virginia, owns the rights to a number of federally registered trademarks and service marks that include the terms “Alpha” and “Alpha Industries.” (Compl. ¶¶ 1, 8-9). Plaintiff also retains common law rights in these marks for use in connection with apparel, bags, and other products. (Id. at ¶ 10). Plaintiff’s registered and common law trademarks are collectively referred to as the “ALPHA Marks.” (Id.). For more than 60 years, Plaintiff and its predecessors in interest, associated companies, and authorized licensees have sold “high quality military-inspired and sport casual apparel and other products” bearing

the ALPHA Marks. (Id. at ¶ 11). Plaintiff’s promotions and advertisements for its products prominently feature the ALPHA Marks. (Id. at ¶ 14). Defendant Alpha Clothing, an online-only retailer of fitness apparel, is both incorporated and headquartered in Kansas. (Mueller Decl. ¶¶ 2, 4).

2 The facts contained in this Opinion are drawn from Plaintiff’s Complaint (or “Compl.” (Dkt. #1)), as well as the declarations submitted by the parties in connection with the instant motion, and the exhibits attached thereto. See Mohsen v. Morgan Stanley & Co. Inc., No. 11 Civ. 6751 (PGG), 2013 WL 5312525, at *3 (S.D.N.Y. Sept. 23, 2013) (“In deciding a motion to transfer, a court may consider material outside of the pleadings.” (collecting cases)); see also infra Discussion Sec. A. The Declaration of Ryan Mueller submitted in support of Defendants’ motion is referred to as “Mueller Decl.” (Dkt. #20- 3); the Declaration of Anthony Yarborough submitted in opposition to Defendants’ motion is referred to as “Yarborough Decl.” (Dkt. #39), and the appended exhibits are referred to as “Yarborough Decl., Ex. [ ]”; and the Declaration of Joel G. MacMull submitted in opposition to Defendants’ motion is referred to as “MacMull Decl.” (Dkt. #40), and the appended exhibits are referred to as “MacMull Decl., Ex. [ ]”. For convenience, Defendants’ opening memorandum is referred to as “Def. Br.” (Dkt. #20-1), and the appended exhibit is referred to as “Def. Br., Ex. 1”; Plaintiff’s opposition memorandum is referred to as “Pl. Opp.” (Dkt. #38); and Defendants’ reply memorandum is referred to as “Def. Reply” (Dkt. #42). Defendant Mueller is a resident of Kansas and Alpha Clothing’s founder, sole owner, and Chief Executive Officer. (Id. at ¶ 1). Over the past two years, Alpha Clothing has sold apparel through its website to consumers in all fifty states

and abroad. (Id. at ¶ 5). Alpha Clothing’s website, apparel, and packaging are branded with its logo, which consists of a stylized “Alpha.” (See Yarborough Decl., Ex. 1-6 (screenshots and photographs of Alpha Clothing receipts, apparel, and packaging)). The Alpha Clothing apparel and other products at issue in this litigation are designed and developed at its headquarters in Overland Park, Kansas, and manufactured in China. (Mueller Decl. ¶¶ 8, 11). Aside from its Kansas headquarters, Alpha Clothing’s only other physical location is an inventory storage facility located in North Kansas City, Missouri.

(Id. at ¶ 7). Plaintiff alleges that Defendants have manufactured, imported, distributed, offered for sale, and/or sold products bearing the ALPHA Marks through the Alpha Clothing website. (Compl. ¶¶ 16-17). Plaintiff further alleges that these products were sold and distributed without its approval. (Id. at ¶ 18). In March 2020, Plaintiff sent Defendants a written demand to cease and desist the manufacture, distribution, and sale of their allegedly infringing products. (Id. at ¶ 16). Since receiving Plaintiff’s demand, Defendants have

continued to advertise, market, distribute, and sell products allegedly bearing the ALPHA Marks. (Id.). Plaintiff alleges that Defendants’ use of the ALPHA Marks is likely to cause — and has caused — confusion, mistake, and deception by and among consumers. (Id. at ¶ 19). Procedural Background On January 5, 2021, Plaintiff commenced this action with the filing of a Complaint alleging trademark infringement and dilution, unfair competition

and false designation of origin, and willful misappropriation. (Dkt. #1). Following a dispute over the deadline for Defendants’ response to the Complaint (see Dkt. #12-14), Defendants failed to submit a timely response, and Plaintiff sought and was granted a Certificate of Default (Dkt. #19). On March 5, 2021, Defendants filed the instant motion to transfer the venue of this action to the District of Kansas. (Dkt. #20).3 The Court subsequently ordered the parties to appear for a conference on March 11, 2021. (See Dkt. #36 (transcript)). After hearing from the parties,

the Court vacated the Clerk’s Certificate of Default and set a schedule for further briefing on Defendants’ motion to transfer venue. (See id.; see also Dkt. #27 (March 12, 2021 Order)). Pursuant to the Court’s briefing schedule, on April 16, 2021, Plaintiff filed its opposition to Defendants’ motion and accompanying declarations (Dkt. #38-40), as well as a request for oral argument (Dkt. #41).4 Defendants then filed a reply on April 30, 2021, concluding briefing on the motion. (Dkt. #42).

3 Defendants’ opening brief fails to comply with Rule 4.B of this Court’s Individual Rules of Practice, which requires that a table of contents and table of authorities be included in any memorandum of law greater than ten pages. While the Court considers the arguments discussed therein, it advises Defendants to ensure their future submissions adhere to the transferee court’s applicable rules. 4 Although the Court appreciated Plaintiff’s willingness to appear for oral argument, it determined that oral argument was not necessary to resolve the instant motion. DISCUSSION Applicable Law Defendants challenge the appropriateness of venue in the Southern District of New York under the federal change of venue statute, 28 U.S.C. § 1404.5 Subsection (a) of that statute provides that “[f]or the convenience of

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Alpha Industries, Inc. v. Alpha Clothing Co. LLC, (S.D.N.Y. 2021).

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