A.H.D. Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc. D/B/A Splendor; D. Houston Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Centerfolds; And W.L. York, Inc. D/B/A Cover Girls, Incorrectly Named as A.H.D.Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc.,d/B/A Splendor; D. Texas Investments, Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Treasures; And W.L. York, Inc. D/B/A Treasures v. Jaime Middleton; Cora Skinner; Jamillette Gaxiola, Jennifer Zharinova; Jessica Hinton; Lina Posada; Lucy Pinder; Paola Canas; Sandra Valencia; Tiffany Toth;Cielo Jean Gibson; Maysa Qui; Elizabeth Turner; Emily Sears; Gemma Lee Farrell and Jaclyn Swedberg

Court of Appeals of Texas·Decided December 31, 2025·No. 01-22-00176-CV·Published

Opinion

Opinion issued December 31, 2025

In The

Court of Appeals

For The

First District of Texas

MEMORANDUM OPINION

Appellants, A.H.D. Houston, Inc. d/b/a Centerfolds, Dwg Fm Inc. d/b/a Splendor, D. Houston Inc. d/b/a Treasures, A.H.D. Houston, Inc. d/b/a Centerfolds, and W.L. York, Inc. d/b/a Cover Girls, incorrectly named as A.H.D. Houston, Inc. d/b/a Centerfolds, Dwg Fm Inc. d/b/a Splendor, D. Texas Investments, Inc. d/b/a Treasures, A.H.D. Houston, Inc. d/b/a Treasures, and W.L. York, Inc. d/b/a Treasures (collectively “appellants” or “the Clubs”) appeal from the trial court’s order granting summary judgment in favor of appellees Jaime Middleton, Cora Skinner, Jamillette Gaxiola, Jennifer Zharinova, Jessica Hinton, Lina Posada, Lucy Pinder, Paola Canas, Sandra Valencia, Tiffany Toth, Cielo Jean Gibson, Maysa Qui, Elizabeth Turner, Emily Sears, Gemma Lee Farrell, and Jaclyn Swedberg (collectively “appellees” or “the Models”) on their affirmative claims of invasion of privacy by misappropriation and negligence and awarding $1,405,000.00 in damages. Appellants raise three issues on appeal. First, they contend that the trial court erred in granting summary judgment on appellees’ misappropriation claim because the evidence of commercial benefit was not conclusive and the Clubs presented evidence that the social media posts using the Models’ images did not confer a commercial benefit on the Clubs that they would not have otherwise received. Second, they assert that the trial court erred in granting summary judgment on the Models’ negligence claim because the Clubs presented evidence that a third-

party vendor was responsible for promoting the Clubs on social media and was solely responsible for the social media posts at issue. Third, the Clubs assert that the trial court improperly awarded damages to the Models in excess of $1.4 million as a matter of law because (1) the Models’ summary judgment motion requested that damages be determined by a jury, (2) the unliquidated damages were a fact issue for the jury because the damages sought are highly subjective and not readily susceptible to objective, conclusive calculation, (3) the expert reports submitted in support of the Models’ damages claims are conclusory, speculative, unreliable, and full of analytical gaps and unsupported inferences, (4) no evidence in the record supports $575,000.00 of the $1,405,000.00 awarded in the judgment, and (5) the Clubs presented evidence from each Model’s deposition testimony stating that she suffered no damage as a result of the social media posts.

We reverse the judgment and remand for a new trial on liability and damages.

Background

Appellants own and operate the adult entertainment establishments known as Treasures, Centerfolds, and Splendor in Harris County, Texas (“the Clubs”). Appellees are professional models and social influencers who earn a living by commercializing their images to endorse, promote, and advertise products and businesses in exchange for compensation.

A. The Lawsuit In October 2017, the Models sued appellants asserting claims for invasion of privacy by misappropriation, negligence/respondeat superior liability, and theft. Their petition alleged that appellants misappropriated the Models’ images and likenesses over a period of several years by placing doctored images on the Internet and the Clubs’ social media posts—making it appear as if the Models were working as strippers in the Clubs or endorsed the Clubs—to promote the Clubs, and did so without the Models’ consent. They alleged that appellants’ misappropriation of their images and likenesses was neither incidental nor for a newsworthy purpose; rather, it was done for the value associated with them. With regard to their negligence claim, the Models alleged that appellants owed them a duty to ensure that their advertising and promotional materials and practices did not infringe on the Models’ privacy rights, and they breached their duty of care by (1) failing to promulgate, enforce, or adhere to policies and procedures concerning the misappropriation of images, (2) communicate the policies and procedures to their employees, and (3) supervise their employees to ensure compliance. The Models further alleged that appellants had a duty to the members of the public to refrain from misappropriating the Models’ images, they violated that duty by negligently hiring, screening, retaining and training their employees and agents, and they were liable for the conduct of their employees or agents under the theory of respondeat superior. With

regard to their theft claim, the Models alleged that appellants unlawfully appropriated the Models’ images and unlawfully obtained their services pursuant to Texas Civil Practices and Remedies Code section 134.002(2). The Models sought past and future pecuniary damages resulting from the unauthorized use of their images and likenesses as well as exemplary damages.

In their amended answer, appellants asserted a general denial and raised several affirmative defenses, pleading that (1) the Models consented to the public use and dissemination of their photographs and therefore relinquished their rights to the photographs and to their likenesses, (2) any use of the Models’ photographs by the Clubs did not involve the character, personality, or reputation of the Models, (3) the Clubs did not use the photographs for a commercial benefit, (4) the Models suffered no commercial harm or damages, (5) the Models’ claims were barred because they were paid for the photographs and for a release of their rights to the photographs and their likenesses, (6) the Models’ alleged injuries were caused in whole or in part by the negligence of a third party, Genesis Real World Corporation (“Genesis”), (7) the Models’ damages, if any, should be reduced because of their comparative and/or contributory negligence and their failure to mitigate their damages, and (8) the Models’ claims were barred by the doctrines of unclean hands, waiver, and estoppel.

B. Summary Judgment Proceedings The Models moved for traditional summary judgment on their claims of invasion of privacy by misappropriation and negligence/respondeat superior liability in August 2021.1 As to their misappropriation claim, the Models asserted that they had established all three elements of their claim because the summary judgment evidence conclusively showed that (1) appellants had appropriated the Models’ names or likenesses for their value rather than incidentally or for a newsworthy purpose, (2) the Models could be identified from the publication, and (3) appellants received an advantage or benefit as a result of the misappropriation. The Models asserted that they met all of the elements of their negligence claim because the evidence demonstrated that (1) appellants owed them a duty of care to ensure that their advertising and promotional materials and practices did not infringe on the Models’ privacy rights, (2) they breached their duty of care by (a) failing to promulgate, enforce, or adhere to policies and procedures concerning the misappropriation of images, (b) communicate the policies and procedures to their employees, and (c) supervise their employees to ensure compliance, and (3) appellants’ breach proximately caused damages to the Models. They asserted that appellants were also liable under the doctrine of respondeat superior because their agent, Genesis, was acting within the course and scope of its employment with

1 The Models did not move for summary judgment on their theft claim.

Free access — add to your briefcase to read the full text and ask questions with AI

A.H.D. Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc. D/B/A Splendor; D. Houston Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Centerfolds; And W.L. York, Inc. D/B/A Cover Girls, Incorrectly Named as A.H.D.Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc.,d/B/A Splendor; D. Texas Investments, Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Treasures; And W.L. York, Inc. D/B/A Treasures v. Jaime Middleton; Cora Skinner; Jamillette Gaxiola, Jennifer Zharinova; Jessica Hinton; Lina Posada; Lucy Pinder; Paola Canas; Sandra Valencia; Tiffany Toth;Cielo Jean Gibson; Maysa Qui; Elizabeth Turner; Emily Sears; Gemma Lee Farrell and Jaclyn Swedberg, (Tex. Ct. App. 2025).

A.H.D. Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc. D/B/A Splendor; D. Houston Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Centerfolds; And W.L. York, Inc. D/B/A Cover Girls, Incorrectly Named as A.H.D.Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc.,d/B/A Splendor; D. Texas Investments, Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Treasures; And W.L. York, Inc. D/B/A Treasures v. Jaime Middleton; Cora Skinner; Jamillette Gaxiola, Jennifer Zharinova; Jessica Hinton; Lina Posada; Lucy Pinder; Paola Canas; Sandra Valencia; Tiffany Toth;Cielo Jean Gibson; Maysa Qui; Elizabeth Turner; Emily Sears; Gemma Lee Farrell and Jaclyn Swedberg (A.H.D. Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc. D/B/A Splendor; D. Houston Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Centerfolds; And W.L. York, Inc. D/B/A Cover Girls, Incorrectly Named as A.H.D.Houston, Inc. D/B/A Centerfolds; Dwg Fm Inc.,d/B/A Splendor; D. Texas Investments, Inc. D/B/A Treasures; A.H.D. Houston, Inc. D/B/A Treasures; And W.L. York, Inc. D/B/A Treasures v. Jaime Middleton; Cora Skinner; Jamillette Gaxiola, Jennifer Zharinova; Jessica Hinton; Lina Posada; Lucy Pinder; Paola Canas; Sandra Valencia; Tiffany Toth;Cielo Jean Gibson; Maysa Qui; Elizabeth Turner; Emily Sears; Gemma Lee Farrell and Jaclyn Swedberg) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Matthews v. Wozencraft
15 F.3d 432 (Fifth Circuit, 1994)
Daubert v. Merrell Dow Pharmaceuticals, Inc.
509 U.S. 579 (Supreme Court, 1993)
Goodyear Tire and Rubber Co. v. Mayes
236 S.W.3d 754 (Texas Supreme Court, 2007)
Mann Frankfort Stein & Lipp Advisors, Inc. v. Fielding
289 S.W.3d 844 (Texas Supreme Court, 2009)
GTE Southwest, Inc. v. Bruce
998 S.W.2d 605 (Texas Supreme Court, 1999)
Centeq Realty, Inc. v. Siegler
899 S.W.2d 195 (Texas Supreme Court, 1995)
Colonial Savings Ass'n v. Taylor
544 S.W.2d 116 (Texas Supreme Court, 1976)
Texas Workers' Compensation Commission v. Garcia
893 S.W.2d 504 (Texas Supreme Court, 1995)
Torrington Co. v. Stutzman
46 S.W.3d 829 (Texas Supreme Court, 2001)
Smith v. Brown
51 S.W.3d 376 (Court of Appeals of Texas, 2001)
Ingram Industries, Inc. v. U.S. Bolt Manufacturing, Inc.
121 S.W.3d 31 (Court of Appeals of Texas, 2003)
Rivera v. White
234 S.W.3d 802 (Court of Appeals of Texas, 2007)
Ana, Inc. v. Lowry
31 S.W.3d 765 (Court of Appeals of Texas, 2000)
Estrada v. Dillon
44 S.W.3d 558 (Texas Supreme Court, 2001)
Science Spectrum, Inc. v. Martinez
941 S.W.2d 910 (Texas Supreme Court, 1997)
Arbelaez v. Just Brakes Corp.
149 S.W.3d 717 (Court of Appeals of Texas, 2004)
Billings v. Atkinson
489 S.W.2d 858 (Texas Supreme Court, 1973)
Express One International, Inc. v. Steinbeck
53 S.W.3d 895 (Court of Appeals of Texas, 2001)
City of Keller v. Wilson
168 S.W.3d 802 (Texas Supreme Court, 2005)