Advanced Hair Restoration LLC v. Bosley Inc

District Court, W.D. Washington·Decided February 24, 2025·No. 2:23-cv-01031·Unknown

Opinion

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4 5 UNITED STATES DISTRICT COURT AT SEATTLE 7 ADVANCED HAIR RESTORATION LLC, CASE NO. C23-1031-KKE 8

Plaintiff, ORDER GRANTING DEFENDANT 9 v. ADERANS CO. LTD’S MOTION TO DISMISS 10 BOSLEY INC, et al.,

11 Defendants.

12 Advanced Hair Restoration LLC (“AHR”) sues Aderans Co., Ltd. (“Aderans”) and its 13 subsidiaries for trademark infringement and related actions. Aderans seeks dismissal of the case 14 against it because AHR fails to allege sufficient facts to support Aderans’ direct, vicarious, or 15 contributory infringement. Dkt. No. 112. The Court agrees and grants Aderans’ motion. 16 I. RELEVANT BACKGROUND1 17 AHR sues Aderans for violating the Washington Consumer Protection Act (“CPA”), 18 federal unfair competition under 15 U.S.C. § 1125(a), and trademark infringement. Dkt. No. 108 19 ¶¶ 47–69.2 The other defendants, Hair Club for Men Ltd., Inc. (“Hair Club”) and Bosley, Inc. 20 21 22 1 The Court will not detail the entire history of this case, which has yet to advance beyond the pleadings despite 18 23 months of litigation.

2 During oral argument, AHR agreed that the Court’s dismissal of the counterfeiting claim against Hair Club for Men 24 Ltd., Inc. (Dkt. No. 121) also dismissed the counterfeiting claim against Aderans. Dkt. No. 123. 1 “Bosley”) are subsidiaries of Aderans. Dkt. No. 112 at 5–6. AHR’s allegations pertaining to 2 Aderans are: 3 • “Further, upon information and belief, there exists a common intent or plan between Defendants Hair Club and Bosley, namely that they are under the direction and 4 control of Defendant Aderans.” Dkt. No. 108 ¶ 11. 5 • Bosley and Hair Club “under Aderans’ instruction and control” offered services or advertised services under ADVANCED HAIR RESTORATION, ADVANCED 6 HAIR, ADVANCED HAIR TRANSPLANT, ADVANCED HAIR SOLUTIONS, and/or ADVANCE HAIR TREATMENTS. Id. ¶¶ 26, 27, 30, 63–66. 7 • “On information and belief, Defendant Bosley and Defendant Aderans also offer such services to the public in this judicial district under the designation SIMPLE 1- 8 DAY PROCEDURE or derivatives thereof….” Id. ¶ 29.3 9 • “The Fourth Accused Mark as used by Defendant Bosley and Defendant Aderans in their advertising materials is substantially identical to Plaintiff AHR Hair’s 10 Second Common Law Mark.” Id. ¶ 35.4 11 • “On information and belief, Defendant Aderans instructed” Bosley and Hair Club “to copy Plaintiff AHR’s business branding…entirely to siphon business from 12 Plaintiff AHR and benefit from the goodwill associated” with AHR’s marks. Id. ¶¶ 37, 38. 13 Aderans now moves to dismiss AHR’s fourth amended complaint because AHR fails to 14 allege Aderans directly infringed any marks and AHR fails to allege sufficient facts to demonstrate 15 Aderans could be held liable for Bosley or Hair Club’s acts under vicarious or contributory liability 16 theories. Dkt. No. 112. The parties completed briefing the motion (Dkt. Nos. 115, 117) and the 17 Court heard oral argument (Dkt. No. 123). The matter is ripe for the Court’s consideration. 18

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22 3 During oral argument AHR confirmed it was not alleging that Aderans directly offered any services under the mark SIMPLE 1-DAY PROCEDURE, but that this allegation was a typographical error. AHR then argued that Aderans 23 instructed Bosley to offer such services.

4 During oral argument AHR confirmed it was not alleging that Aderans directly advertised any material, but that this 24 allegation was a typographical error. AHR then argued that Aderans instructed Bosley to advertise material. 2 A. Legal Standard 3 In evaluating a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6), a court

4 examines the complaint to determine whether, if the facts alleged are true, the plaintiff has stated 5 “a claim to relief that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting 6 Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). A claim is plausible if the plaintiff pleads 7 “factual content that allows the court to draw the reasonable inference that the defendant is liable 8 for the misconduct alleged.” Id. “Threadbare recitals of the elements of a cause of action, 9 supported by mere conclusory statements, do not suffice.” Id. 10 B. AHR Does Not Allege that Aderans Directly Infringed Any Marks. 11 “To prevail on a claim of trademark infringement under the Lanham Act, 15 U.S.C. § 1114, 12 a party must prove: (1) that it has a protectible ownership interest in the mark; and (2) that the

13 defendant’s use of the mark is likely to cause consumer confusion.” Xcentric Ventures, LLC v. 14 Mediolex Ltd., 653 F. App’x 540, 540 (9th Cir. 2016). Aderans argues AHR does not allege “that 15 Aderans itself has used the Accused Marks, or that Aderans has advertised, sold, or rendered any 16 services in connection with the Accused Marks.” Dkt. No. 112 at 10. AHR responds that Aderans 17 is liable for the acts of Bosley and Hair Club because, under U.S. v. Bestfoods, 524 U.S. 51 (1998), 18 Aderans was “a direct participant in the wrong” and because “Aderans is attempting to use its 19 corporate structure as a shield from direct infringement[.]” Dkt. No. 115 at 4. Each of AHR’s 20 theories fails for lack of any supporting allegations. 21 First, AHR’s argument that Aderans was a “direct participant in the wrong” does not 22 identify any allegation of “direct participation.” Dkt. No. 115 at 4–5. “[An] alleged infringer must

23 directly use the trademarks; a party that merely facilitates or assists others’ use cannot be liable for 24 direct infringement.” Atari Interactive, Inc. v. Redbubble, Inc., 515 F. Supp. 3d 1089, 1101 (N.D. 1 Cal. 2021). To allege Aderans is directly liable for infringement, AHR must allege Aderans, itself, 2 used the infringing marks. See 15 U.S.C. § 1114(1) (“Any person who shall, without the consent 3 of the registrant…use…reproduce, counterfeit, copy, or colorably imitate…shall be liable….”).

4 AHR does not make these allegations. And AHR does not provide authority that instructing or 5 directing infringement can be deemed direct participation. See Dkt. No. 115 at 4. 6 Second, AHR’s argument that the Court should pierce the corporate veil to hold Aderans 7 liable for the acts of Bosley and Hair Club also lacks citation to the complaint or authority. Dkt. 8 No. 115 at 4. “To pierce the corporate veil and find a parent corporation liable, the party seeking 9 relief must show that there is an overt intention by the corporation to disregard the corporate entity 10 in order to avoid a duty owed to the party seeking to invoke the doctrine.” Campagnolo S.R.L. v. 11 Full Speed Ahead, Inc., No. C08-1372 RSM, 2010 WL 2079694, at *5 (W.D. Wash. May 20, 12 2010) (quoting Minton v. Ralston Purina Co., 47 P.3d 556, 562 (2002)), aff’d, 447 F. App’x 814

13 (9th Cir. 2011). AHR merely states in its brief that “Aderans is attempting to use its corporate 14 structure as a shield from direct infringement” but there are no allegations to support such a 15 finding. Dkt. No. 115 at 4.

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