Advanced Hair Restoration LLC v. Bosley Inc

District Court, W.D. Washington·Decided April 5, 2024·No. 2:23-cv-01031·Unknown

Opinion

UNITED STATES DISTRICT COURT AT SEATTLE ADVANCED HAIR RESTORATION LLC, CASE NO. C23-1031-KKE Plaintiff, v. ORDER GRANTING MOTION TO AMEND THE COMPLAINT BOSLEY INC, Defendant.

This matter comes before the Court on Plaintiff Advanced Hair Restoration LLC’s (“Advanced Hair”) motion to amend the complaint. Dkt. No. 34. Defendant Bosley Inc. (“Bosley”) filed an opposition requesting oral argument (Dkt. No. 37) and Advanced Hair filed a reply (Dkt. No. 40). The Court heard oral argument on March 25, 2024 (Dkt. No. 41), and the matter is ripe for consideration. For the below reasons, the Court grants Advanced Hair’s motion to amend the complaint. I. RELEVANT BACKGROUND This is a trademark infringement case. Advanced Hair brings six causes of action against Bosley for infringing its registered trademark ADVANCED HAIR RESTORATION and its common law marks ADVANCED HAIR RESTORATION and ADVANCED HAIR. Dkt. No. 1. Bosley counterclaimed for a declaration of invalidity for Advanced Hair’s ADVANCED HAIR RESTORATION trademark, arguing it is generic and is too similar to Bosley’s incontestable marks (THE ART AND SCIENCE OF HAIR RESTORATION and THE WORLD’S MOST EXPERIENCED HAIR RESTORATION EXPERT). Dkt. No. 11. Advanced Hair then moved to dismiss Bosley’s counterclaim and to strike Bosley’s affirmative defenses. Dkt. No. 14.

After briefing and oral argument, the Court denied Advanced Hair’s motion to dismiss, granted in part and denied in part Advanced Hair’s motion to strike (Dkt. No. 22), and entered a scheduling order (Dkt. No. 23). The parties then stipulated to extend the case schedule, but did not seek to extend the joinder of parties deadline. Dkt. No. 26. The Court granted the stipulation (Dkt. No. 27), making the relevant deadlines March 4, 2024 for the joinder of parties (Dkt. No. 23), and June 3, 2024 for the amendment of pleadings (Dkt. No. 27). On February 29, 2024, Advanced Hair filed this motion to amend the complaint. Dkt. No. 34.

Advanced Hair seeks to make two categories of changes to its complaint. See Dkt. No. 34-3 (redlined amended complaint). First, Advanced Hair seeks to add allegations that Bosley, and any added defendants, are infringing another of Advanced Hair’s common law trademarks (SIMPLE 1 DAY TREATMENT). Second, Advanced Hair seeks to add two defendants, Hair Club for Men Ltd. (“Hair Club”), and Aderans Co., Ltd. (“Aderans”). The Court will address each category in turn. A. Advanced Hair May Amend the Complaint to Add Allegations about SIMPLE 1 DAY TREATMENT. The deadline to amend the pleadings is June 3, 2024. Advanced Hair’s motion to add new allegations to its complaint is therefore timely and must only meet the requirements of Federal Rule of Civil Procedure 15. Rule 15(a)(2) requires courts to “freely give leave [to amend pleadings] when justice so requires.” Fed. R. Civ. P. 15(a)(2). Under this rule, courts may decline leave to amend only if there is strong evidence of undue delay, bad faith or dilatory motive, repeated failure to cure deficiencies, undue prejudice to the opposing party, or futility of amendment. Sonoma Cnty. Ass’n of Retired Emps. v. Sonoma Cnty., 708 F.3d 1109, 1117 (9th

Cir. 2013) (quoting Foman v. Davis, 371 U.S. 178, 182 (1962)). The Court need not consider every factor, and “prejudice to the opposing party[] carries the greatest weight.” Eminence Cap., LLC v. Aspeon, Inc., 316 F.3d 1048, 1052 (9th Cir. 2003). As the party opposing amendment, the burden is on Bosley to show prejudice. DCD Programs, Ltd. v. Leighton, 833 F.2d 183, 187 (9th Cir. 1987). Bosley argues Advanced Hair’s motion to amend should be denied because it is brought in bad faith, would be futile, and prejudices Bosley. Dkt. No. 37 at 10–13. Bosley has not shown that Advanced Hair’s motion was filed in bad faith. “A plaintiff acts in bad faith when it [amends] its complaint to prolong the litigation by adding new but baseless legal theories, or when it intends to deceive, harass, mislead, delay, or disrupt…there must be

evidence of conscious wrongdoing in furtherance of a dishonest purpose, furtive motive, or ill will.” Washington Sch. Risk Mgmt. Pool v. Am. Re-Ins. Co., No. 21-CV-00874-LK, 2023 WL 5036075, at *4 (W.D. Wash. Aug. 8, 2023) (cleaned up). Bosley claims only that each of the new facts was known to Advanced Hair before filing the original complaint, and thus should have been pleaded earlier. Dkt. No. 37 at 11.1 Alleged delay alone is not enough to show bad faith. Bosley’s argument that the amendment is futile because “SIMPLE 1 DAY PROCEDURE” is generic and the allegations are improperly made on “information and belief” is more appropriately addressed in a dispositive motion. “Leave to amend should be denied only if it is ‘beyond doubt’ that the proposed amended complaint would be subject to dismissal for failure to

1 While it does seem Advanced Hair could have (and perhaps should have) known about the new allegations earlier, this is more appropriately considered under the “undue delay” factor, which “by itself is insufficient to justify denying leave to amend.” Wizards of the Coast LLC v. Cryptozoic Ent. LLC, 309 F.R.D. 645, 649 (W.D. Wash. 2015) (citing Bowles v. Reade, 198 F.3d 752, 758 (9th Cir. 1999). state a claim.” Washington Sch. Risk Mgmt. Pool, 2023 WL 5036075, at *7 (quoting DCD Programs, 833 F.2d at 188). At this stage, the Court cannot say that Advanced Hair’s amendments are futile.

Lastly, Bosley fails to show it will suffer any unfair disadvantage from this amendment that cannot be cured through additional discovery, which is allowed under the current case schedule. There is no prejudice. See Wizards of the Coast, 309 F.R.D. at 652 (“Prejudice, in the context of a motion to amend, means undue difficulty in prosecuting a lawsuit as a result of a change of tactics or theories on the part of the [moving] party.” (cleaned up)). In sum, Advanced Hair has met the standard for amendment under Rule 15(a)(2) and its motion to amend the complaint to add claims is granted. B. Advanced Hair May Amend to Join Hair Club and Aderans as Defendants. Advanced Hair seeks to add Hair Club and Aderans, two entities related to Bosley, as

additional defendants. Dkt. No. 34-3. The deadline to join additional parties was March 4, 2024 (Dkt. No. 23) and Advanced Hair filed its motion on February 29, 2024 (Dkt. No. 34). Bosley argues the motion is untimely and therefore should be considered under the “good cause” standard required by Federal Rule of Civil Procedure 16. Dkt. No. 37 at 7–8. At oral argument, Bosley conceded that Advanced Hair’s motion was filed before the March 4 joinder deadline but argued that the motion was still untimely because the new parties had not been served before March 4. Bosley does not explain when, in its view, a timely motion should have been filed, but argues that because the parties did not adjust the joinder deadline with the rest of the case schedule, that no new parties should be added. Dkt. No. 37 at 7. The Court concludes that Advanced Hair’s motion was timely, and thus Rule 16 does not apply.

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Advanced Hair Restoration LLC v. Bosley Inc, (W.D. Wash. 2024).

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