1998-1 Trade Cases P 72,187, 98 Cal. Daily Op. Serv. 4831, 98 Daily Journal D.A.R. 6824 Rebel Oil Company, Inc., a Nevada Corporation, and Auto Flite Oil Company, Inc., a Nevada Corporation v. Atlantic Richfield Company

146 F.3d 1088
CourtCourt of Appeals for the Ninth Circuit
DecidedJune 23, 1998
Docket97-15449
StatusPublished
Cited by17 cases

This text of 146 F.3d 1088 (1998-1 Trade Cases P 72,187, 98 Cal. Daily Op. Serv. 4831, 98 Daily Journal D.A.R. 6824 Rebel Oil Company, Inc., a Nevada Corporation, and Auto Flite Oil Company, Inc., a Nevada Corporation v. Atlantic Richfield Company) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
1998-1 Trade Cases P 72,187, 98 Cal. Daily Op. Serv. 4831, 98 Daily Journal D.A.R. 6824 Rebel Oil Company, Inc., a Nevada Corporation, and Auto Flite Oil Company, Inc., a Nevada Corporation v. Atlantic Richfield Company, 146 F.3d 1088 (9th Cir. 1998).

Opinion

146 F.3d 1088

1998-1 Trade Cases P 72,187, 98 Cal. Daily
Op. Serv. 4831,
98 Daily Journal D.A.R. 6824
REBEL OIL COMPANY, INC., a Nevada corporation, and Auto
Flite Oil Company, Inc., a Nevada corporation,
Plaintiffs-Appellants,
v.
ATLANTIC RICHFIELD COMPANY, Defendant-Appellee.

No. 97-15449.

United States Court of Appeals,
Ninth Circuit.

Argued and Submitted Feb. 10, 1998.
Decided June 23, 1998.

William H. Bode, William H. Bode & Associates, Washington, DC, for the plaintiffs-appellants.

Leighton M. Anderson, Donald C. Smaltz, Rancho Palos Verdes, California, for the defendant-appellee.

Appeal from the United States District Court for the District of Nevada; Philip M. Pro, District Judge, Presiding. D.C. No. CV-90-0076-PMP/RLH.

Before: D.W. NELSON, BOOCHEVER, and REINHARDT, Circuit Judges.

BOOCHEVER, Circuit Judge.

Rebel Oil Company appeals from the district court's grant of summary judgment in favor of Atlantic Richfield Corporation, after this court remanded Rebel's antitrust action against ARCO. We affirm.

FACTS

The following statement of facts is taken in part from this court's decision in Rebel Oil Co. v. Atlantic Richfield Co., 51 F.3d 1421 (9th Cir.), cert. denied, 516 U.S. 987, 116 S.Ct. 515, 133 L.Ed.2d 424 (1995), and from the district court opinion that is the subject of this appeal, Rebel Oil Co. v. Atlantic Richfield Co., 957 F.Supp. 1184 (D.Nev.1997).

Gasoline sold in the Las Vegas, Nevada area is first produced from crude oil in refineries in Los Angeles, California. Wholesale marketers then pump the gasoline to Las Vegas over a pipeline operated by the Cal-Nev Pipeline Co., which transports ninety-five percent of Las Vegas' gasoline. Wholesale marketers then sell the gasoline to Las Vegas retail marketers, who then sell the gasoline to consumers.

Rebel Oil Company, Inc. and Auto Flite Oil Company, Inc. (collectively "Rebel") are retail marketers of gasoline in Las Vegas, selling only self-serve, cash-only gasoline. Rebel has 16 retail stations. In addition to its retail sales, Rebel is also a wholesaler who ships gasoline refined in Los Angeles over the Cal-Nev pipeline, to be sold to retail marketers in Las Vegas. Atlantic Richfield Corporation ("ARCO") is both a wholesale and a retail marketer of gasoline in Las Vegas, and also drills and refines crude oil into gasoline. ARCO supplies gasoline to 53 retail stations in Las Vegas under the "ARCO" name, all of which sell only self-serve, cash-only gasoline. A subsidiary of ARCO, Prestige Stations ("PSI"), operates 15 of those 53 stations. The remaining 38 stations operating under the ARCO name are owned and operated by independent dealers.

Rebel and other discount marketers of gasoline saw their business grow in the 1970s, as cost-conscious motorists driving low-mileage vehicles saved money by buying self-serve, cash-only gasoline rather than visiting full-service stations. In 1982, ARCO adopted a nationwide strategy to respond to this change in the gasoline market. The strategy called for the elimination of full-serve and credit-card sales and offered dealers incentives for matching the prices of the discount independent stations. ARCO's strategy increased its sales and market share nationwide.

PROCEDURE

In 1990, Rebel filed an antitrust suit for damages against ARCO under Section 4 of the Clayton Act. Rebel alleged that between 1985 and 1989, ARCO charged predatory prices in an attempt to take away market shares from its competitors, with the goal of monopolizing the gasoline market in Las Vegas. Rebel claimed that the predatory pricing scheme forced competitors out of the Las Vegas market, and that Rebel lost sales as a result and had to concentrate on the wholesale market. Rebel also claimed that when ARCO's predation ended, ARCO had fifty-four percent of the market for self-serve, cash-only gasoline, and that ARCO then engaged in price gouging, charging prices in Las Vegas that were higher than Los Angeles prices to recoup its losses resulting from the previous low predatory prices.

The district court limited Rebel's discovery solely to the "more discrete" issues of ARCO's market share and the entry barriers in the relevant market, which would determine whether ARCO had sufficient market power to charge prices above competitive levels ("supracompetitive prices"). Rebel Oil Co., Inc. v. Atlantic Richfield Co., 133 F.R.D. 41, 45 (D.Nev.1990). The court reserved discovery on the issue whether ARCO had engaged in predatory pricing until after Rebel made an adequate showing of market power, because "[p]roving that a defendant has engaged in pricing below cost entails extensive discovery regarding virtually all aspects of a company's business." Id.

In the fall of 1992, both parties filed motions for summary judgment and the district court granted summary judgment for ARCO on all three antitrust claims. Rebel Oil Co. v. Atlantic Richfield Co., 808 F.Supp. 1464 (D.Nev.1992). The court concluded that ARCO's market share of the retail gasoline market in Las Vegas was insufficient as a matter of law to establish market power; that Rebel failed to show that barriers to entry prevented other retailers from entering the retail market; and that as a result of the lack of market share and entry barriers, ARCO lacked the power to charge supracompetitive prices to recoup any losses from predatory pricing.

Rebel appealed, and this court affirmed in part and reversed in part in Rebel Oil Co., Inc. v. Atlantic Richfield Co., 51 F.3d 1421 (9th Cir.), cert. denied, 516 U.S. 987, 116 S.Ct. 515, 133 L.Ed.2d 424 (1995) ("Rebel I "). Rebel I affirmed the district court's summary judgment in favor of ARCO on the claims of attempted monopolization, because Rebel had not established the existence of a genuine issue of material fact whether ARCO had the market power required to support an attempted monopolization claim. Id. at 1443.

Rebel I reversed the grant of summary judgment dismissing Rebel's claim that ARCO had practiced "primary line" price discrimination, by "charg[ing] predatory, below-cost prices in one [geographical] market in an attempt to eliminate competitors there, and charg[ing] supracompetitive prices in another market." Id. at 1445. Because a lesser showing of market power was required for a claim of price discrimination than for a claim of attempted monopolization, id. at 1447, the court concluded that Rebel had produced sufficient evidence to create a disputed question of material fact whether ARCO had enough market power to enforce supracompetitive pricing. Id. at 1448. Although Rebel had not shown that ARCO had sufficient market power for an attempted monopolization claim, for price discrimination Rebel needed only to prove that ARCO possessed a level of market power to threaten oligopolization. An oligopoly is "[a] market condition in which sellers are so few that the actions of any one of them will materially affect price and hence have a measurable impact upon competitors." American Heritage Dictionary of the English Language 916 (1970).

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