§ 12-5-403 — Furnishing of equipment; advertising materials; records to be kept

(a) Industry representatives shall not furnish, give,
rent, lend or sell at cost or below, either directly or
indirectly, any equipment, fixtures or supplies to any person
engaged in selling products of the industry under the privileges
of a retail liquor license or limited retail liquor license. No
person licensed to sell products of the industry shall receive
or be the beneficiary of any of the prohibited benefits.
(b) The following materials when furnished free of charge
to the wholesaler or an alcoholic beverage supplies
representative, are exempt from subsection (a) of this section
and may be furnished, given or loaned to any retail liquor
licensee or limited retail liquor licensee:
(i) National advertising and promotional materials
bearing advertising matter and having no value to the retailer
except as advertisements;
(ii) Consumer advertising specialties bearing
advertising matter;
(iii) Retailer's advertising specialties bearing
advertising matter; and
(iv) Standard brewery or manufacturer's signs.
(c) Repealed by Laws 1995, ch. 99, § 2.