(a)The committee may provide for the collection of
additional royalties on the sale of Wyoming lean beef to pay for
advertising and promotion programs. Such royalties may be
levied on all Wyoming lean beef sold to pay for national
advertising and promotion programs or only on Wyoming lean beef
sold in particular markets or through particular channels of
distribution to pay for advertising aimed at those markets, or
both. If the volume of sales on which royalty is paid in a
market in the previous year is fifty thousand dollars
($50,000.00) or more, the additional royalties may be imposed on
that market only with the consent of the persons paying
two-thirds (2/3) of the royalties paid in that previous year.
The committee shall define as necessary the markets and may
classify sales as being
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(a) The committee may provide for the collection of
additional royalties on the sale of Wyoming lean beef to pay for
advertising and promotion programs. Such royalties may be
levied on all Wyoming lean beef sold to pay for national
advertising and promotion programs or only on Wyoming lean beef
sold in particular markets or through particular channels of
distribution to pay for advertising aimed at those markets, or
both. If the volume of sales on which royalty is paid in a
market in the previous year is fifty thousand dollars
($50,000.00) or more, the additional royalties may be imposed on
that market only with the consent of the persons paying
two-thirds (2/3) of the royalties paid in that previous year.
The committee shall define as necessary the markets and may
classify sales as being in more than one (1) market. Any other
assessment method may be used in whole or in part with the
consent of all persons liable for the assessment. The royalties
or assessment shall be deposited in a separate account and shall
be expended for advertising, promotion, product development and
the expenses connected therewith in the market for which the
royalty or assessment is collected. The committee may authorize
the expenditure of funds in the account or may delegate that
authority to the subcommittees provided by subsection (b) of
this section.
(b) To administer the advertising and promotion campaigns,
the committee shall appoint a subcommittee for each market for
which funds are separately collected. The subcommittee shall
consist of at least one (1) voting member of the committee and
any nonvoting members of the committee representing persons who
pay additional royalties or assessments for that market and who
shall be entitled to vote within the subcommittee. The full
committee may give the subcommittee guidelines and directions it
shall follow and may choose to reserve to itself the right to
veto all subcommittee actions or particular classes of
subcommittee actions. When considering actions or information
the knowledge of which could give competitors a commercial
advantage, the subcommittee may hold executive sessions.