Wisconsin § 553.23 Private franchisee and subfranchisor sales exempted.

Wisconsin Statutes

§ 553.23 — Private franchisee and subfranchisor sales exempted.

Wisconsin § 553.23

Ch. 553Wisconsin franchise investment law

Subch.subch. II of ch. 553 SUBCHAPTER II

REGISTRATION OF FRANCHISES

This text of Wisconsin § 553.23 (Private franchisee and subfranchisor sales exempted.) is published on Counsel Stack Legal Research, covering Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Wis. Stat. § 553.23 (2026).

Text

553.23  The sale of a franchise by a franchisee for the franchisee’s own account and the sale of the entire area franchise owned by a subfranchisor for the subfranchisor’s own account are exempted from s. 553.21 if the sale is not effected by or through a franchisor. A sale is not effected by or through a franchisor merely because a franchisor has a right to approve or disapprove a different franchisee or because a franchisor imposes or has the right to impose a fee or charge to reimburse the franchisor for reasonable and actual expenses incurred in connection with the sale.

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553.23 The sale of a franchise by a franchisee for the franchisee’s own account and the sale of the entire area franchise owned by a subfranchisor for the subfranchisor’s own account are exempted from s. 553.21 if the sale is not effected by or through a franchisor. A sale is not effected by or through a franchisor merely because a franchisor has a right to approve or disapprove a different franchisee or because a franchisor imposes or has the right to impose a fee or charge to reimburse the franchisor for reasonable and actual expenses incurred in connection with the sale.