§ 284. Establishment of statewide direct marketing activities. The\ndepartment shall conduct statewide direct marketing activities which\nshall include, but not be limited to, the following:\n 1. Communications and promotion of direct marketing activities, to\ninclude, where appropriate, cooperation with the cooperative extension\nservice in the area of education.\n 2. Development of institutional direct marketing programs to increase\nthe purchase of New York state farm and food products in coordination\nwith the office of general services and the department of education.\n 3. Development of a technical assistance program for initiating,\nimproving, and expanding direct marketing activities and developing new\nforms of direct marketing.\n 4. Development of guidelines for direct mark
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§ 284. Establishment of statewide direct marketing activities. The\ndepartment shall conduct statewide direct marketing activities which\nshall include, but not be limited to, the following:\n 1. Communications and promotion of direct marketing activities, to\ninclude, where appropriate, cooperation with the cooperative extension\nservice in the area of education.\n 2. Development of institutional direct marketing programs to increase\nthe purchase of New York state farm and food products in coordination\nwith the office of general services and the department of education.\n 3. Development of a technical assistance program for initiating,\nimproving, and expanding direct marketing activities and developing new\nforms of direct marketing.\n 4. Development of guidelines for direct marketing operations that will\nassist individual producers in reducing costs and improve their\nfinancial returns and help assure consumers of high quality food.\n 5. Assistance to retail food stores in purchasing directly from New\nYork state food producers.\n 6. Assistance to direct marketing organizations in areas identified as\nhaving poor consumer access to high quality and reasonably priced food\nand farm products.\n 7. Assistance to producers or consumers to initiate or improve retail\nand wholesale farmers' markets.\n 8. (a) Submission of a quinquennial report to the legislature, the\nfirst of which shall be submitted in the year two thousand six, which\nshall include an evaluation of the regional and institutional effect of\ndirect marketing activities during the previous five years.\n (b) Between report due dates, the department shall maintain the\nnecessary records and data required to satisfy such report requirements\nand to satisfy information requests received from the legislature\nbetween such report due dates.\n 9. Establish the Hudson valley agricultural center to serve as a\nmarketing, promotional, informational and cultural center for the Hudson\nriver valley agricultural region and greenway and to promote the\nproduction of fruits (including juices, jellies, and preserves made\ntherefrom), wine, cider, vegetables, and other agricultural products.\n