New Mexico § 9-15A-12 Marketing excellence bureau; created; duties

New Mexico Statutes

§ 9-15A-12 — Marketing excellence bureau; created; duties

New Mexico·Ch. 9 Executive Department·Art. 15A Tourism Department

A. The "marketing excellence bureau" is created in the marketing division of the department. B. The marketing excellence bureau shall:

(1)serve as a centralized collection of marketing-focused expertise, knowledge and resources to support the program goals of executive branch agencies;

(2)provide guidance, information, support and training related to marketing efforts;

(3)support strategy alignment and develop efficiencies for marketing efforts for all executive branch agencies;

(4)assist executive branch agencies in identifying and developing new market strategies and technology solutions to enhance the agencies' marketing efforts; and (5) lead the marketing strategy, asset creation and advertising placements for the economic development corporation and for all executive branch agenci

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A. The "marketing excellence bureau" is created in the marketing division of the department. B. The marketing excellence bureau shall: (1) serve as a centralized collection of marketing-focused expertise, knowledge and resources to support the program goals of executive branch agencies; (2) provide guidance, information, support and training related to marketing efforts; (3) support strategy alignment and develop efficiencies for marketing efforts for all executive branch agencies; (4) assist executive branch agencies in identifying and developing new market strategies and technology solutions to enhance the agencies' marketing efforts; and (5) lead the marketing strategy, asset creation and advertising placements for the economic development corporation and for all executive branch agencies and marketing and public education programs, as requested.

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