Indiana § 24-15-2-30 "Targeted advertising"

Indiana Statutes

§ 24-15-2-30 — "Targeted advertising"

Indiana·Art. 15 CONSUMER DATA PROTECTION·Ch. 2 Definitions

Effective 1-1-2026. Sec. 30.

(a)"Targeted advertising" means the displaying of an advertisement to a consumer in which the advertisement is selected based on personal data obtained from that consumer's activities over time and across nonaffiliated websites or online applications to predict the consumer's preferences or interests.

(b)The term does not include:

(1)advertisements based on activities within a controller's own or affiliated websites or online applications;

(2)advertisements based on the context of a consumer's current search query, visit to a website, or online application;

(3)advertisements directed to a consumer in response to the consumer's request for information or feedback; or

(4)the processing of personal data solely for measuring or reporting advertising performan

Free access — add to your briefcase to read the full text and ask questions with AI

Effective 1-1-2026.
Sec. 30. (a) "Targeted advertising" means the
displaying of an advertisement to a consumer in which the
advertisement is selected based on personal data obtained from that
consumer's activities over time and across nonaffiliated websites or
online applications to predict the consumer's preferences or interests.
(b) The term does not include:
(1) advertisements based on activities within a controller's own or
affiliated websites or online applications;
(2) advertisements based on the context of a consumer's current
search query, visit to a website, or online application;
(3) advertisements directed to a consumer in response to the
consumer's request for information or feedback; or
(4) the processing of personal data solely for measuring or
reporting advertising performance, reach, or frequency.

Indiana § 24-15-2-30 ("Targeted advertising") — published by Counsel Stack Legal Research, free access to 12M+ legal documents.