1. This chapter shall not apply to any of the following:
a. Merchandise offered or provided by any of the following persons, including business
entitiesorganizedunderTitleXIIbythosepersonsandtheofficers, directors, employees, and
agents of those persons or business entities, pursuant to a profession or business for which
they are licensed or registered:
(1)Insurance companies subject to Title XIII.
(2)Attorneys licensed to practice law in this state.
(3)Financial institutions which includes any bank incorporated under the provisions
of any state or federal law, any savings and loan association or savings bank incorporated
under the provisions of any state or federal law, and any credit union organized under the
provisions of any state or federal law, and any affiliate or subsidiary of a
Free access — add to your briefcase to read the full text and ask questions with AI
1. This chapter shall not apply to any of the following:
a. Merchandise offered or provided by any of the following persons, including business
entitiesorganizedunderTitleXIIbythosepersonsandtheofficers, directors, employees, and
agents of those persons or business entities, pursuant to a profession or business for which
they are licensed or registered:
(1) Insurance companies subject to Title XIII.
(2) Attorneys licensed to practice law in this state.
(3) Financial institutions which includes any bank incorporated under the provisions
of any state or federal law, any savings and loan association or savings bank incorporated
under the provisions of any state or federal law, and any credit union organized under the
provisions of any state or federal law, and any affiliate or subsidiary of a bank, savings and
loan association, savings bank, or credit union.
(4) Persons or facilities licensed, certified, or registered under chapters 135B, 135C, 135J,
148, 148A, 148B, 148C, 149, 151, 152, 152A, 152B, 153, 154, 154B, 154C, 154D, 155A, 156,
169, 522B, 542, 542B, 543B, 544A, or 544B.
b. Advertising by a retailer for a product, other than a drug or other product claiming to
have a health-related benefit or use, if the advertising is prepared by a supplier, unless the
retailer participated in the preparation of the advertisement or knew or should have known
that the advertisement was deceptive, false, or misleading.
c. In connection with an advertisement that violates this chapter, the newspaper,
magazine, publication, or other print media in which the advertisement appears, including
the publisher of the newspaper, magazine, publication, or other print media in which the
advertisement appears, or the radio station, television station, or other electronic media
which disseminates the advertisement, including an employee, agent, or representative of
the publisher, newspaper, magazine, publication or other print media, or the radio station,
television station, or other electronic media.
d. The provision of local exchange carrier telephone service.
e. Publicutilitiesasdefinedinsection476.1thatfurnishgasbyapipeddistributionsystem
or electricity to the public for compensation.
f. Any advertisement that complies with the statutes, rules, and regulations of the federal
trade commission.
g. Conductthatisrequiredorpermittedbytheordersorrulesof, orastatuteadministered
by, a federal, state, or local governmental agency.
h. An affirmative act that violates this chapter but is specifically required by other
applicable law, to the extent that the actor could not reasonably avoid a violation of this
chapter.
i. In any action relating to a charitable solicitation, an individual who has engaged in
the charitable solicitation as an unpaid, uncompensated volunteer and who does not receive
monetary gain of any sort from engaging in the solicitation.
j. The provision of cable television service or video service pursuant to a franchise under
section 364.2 or 477A.2.
k. A corporation holding one or more industrial loan licenses pursuant to chapter 536A
and employing fewer than sixty full-time employees or a corporation holding one or more
regulated loan licenses pursuant to chapter 536 and employing fewer than sixty full-time
employees. For purposes of this paragraph, “corporation” means the same as defined in
section 536A.2.
2. “Material fact” as used in this chapter does not include repairs of damage to,
adjustments on, or replacements of parts with new parts of otherwise new merchandise
if the repairs, adjustments, or replacements are made to achieve compliance with factory
3 CONSUMER FRAUD — PRIVATE ACTIONS, §714H.6
specifications and are made before sale of the merchandise at retail and the actual cost of
any labor and parts charged to or performed by a retailer for any such repairs, adjustments,
and parts does not exceed three hundred dollars or ten percent of the actual cost to a retailer
including freight of the merchandise, whichever is less, provided that the seller posts in
a conspicuous place notice that repairs, adjustments, or replacements will be disclosed
upon request. The exclusion provided in this subsection does not apply to the concealment,
suppression, or omission of a material fact if the purchaser requests disclosure of any repair,
adjustment, or replacement.