This text of Iowa § 306C.11 (Advertising prohibited) is published on Counsel Stack Legal Research, covering Iowa primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.
Subject to the provisions made in section 306C.13 regarding control of bonus interstate
highways and section 306D.4 regarding scenic highways or byways, an advertising device
shall not be erected or maintained within any adjacent area, or on the right-of-way of any
primary highway, except the following:
1. a. Advertising devices within the adjacent area located in commercial or industrial
zones or in unzoned commercial or industrial areas in compliance with the regulatory
standards of this subchapter and rules promulgated by the department.
b. Therulesshallbeconsistentwithnationalstandardspromulgatedpursuantto23U.S.C.
§131 and shall include at least the following:
(1)Provision for a fee schedule to cover the direct and indirect costs related to issuing
permits and control of outdoor adver
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Subject to the provisions made in section 306C.13 regarding control of bonus interstate
highways and section 306D.4 regarding scenic highways or byways, an advertising device
shall not be erected or maintained within any adjacent area, or on the right-of-way of any
primary highway, except the following:
1. a. Advertising devices within the adjacent area located in commercial or industrial
zones or in unzoned commercial or industrial areas in compliance with the regulatory
standards of this subchapter and rules promulgated by the department.
b. Therulesshallbeconsistentwithnationalstandardspromulgatedpursuantto23U.S.C.
§131 and shall include at least the following:
(1) Provision for a fee schedule to cover the direct and indirect costs related to issuing
permits and control of outdoor advertising.
(2) Specific permit requirements.
(3) Provisions specifying the measurement of required spacing.
(4) Provisions specifying conforming sign configurations.
2. a. Signs, displays, and devices giving specific information of interest to the traveling
public shall be erected by the department and maintained within the right-of-way in the
areas, and at appropriate distances from interchanges on the interstate system and freeway
primary highways as shall conform with the rules adopted by the department. The rules
shall be consistent with national standards promulgated from time to time or as permitted
by the appropriate authority of the federal government pursuant to 23 U.S.C. §131(f) except
as provided in this section. The rules shall include but are not limited to the following:
(1) Criteria for eligibility for signing.
(2) Criteria for limiting or excluding businesses that maintain advertising devices that
do not conform to the requirements of chapter 306B, this subchapter, or other statutes or
administrative rules regulating outdoor advertising.
(3) Provisions for a fee schedule to cover the direct and indirect costs of sign erection and
maintenance and related administrative costs.
(4) Provisions for specifying the maximum distance to eligible businesses.
(5) Provisions specifying the maximum number of signs permitted per panel and per
interchange.
(6) Provisionsfordeterminingwhatbusinessesaresignedwhentherearemoreapplicants
than the maximum number of signs permitted.
(7) Provisions for removing signs when businesses cease to meet minimum requirements
for participation and related costs.
b. Business signs supplied to the department by commercial vendors shall be on panels,
§306C.11, JUNKYARD BEAUTIFICATION AND BILLBOARD CONTROL 6
with dimensional and material specifications established by the department. A business sign
includedundertheprovisionsofthissectionshallnotbepostedunlessitisincompliancewith
these specifications. The commercial vendor shall pay to the department a fee based upon
the schedule adopted under this subsection for each business sign supplied for posting. Upon
furnishing the business signs to the department and payment of all fees, the department shall
post the business signs on eligible specific information panels. Faded signs shall be replaced
and the commercial vendor charged for the cost of replacement based upon the fee schedule
adopted. There is created in the office of the treasurer of state a fund to be known as the
highway beautification fund and all funds received for the posting on specific information
panels shall be deposited in the highway beautification fund. Information on motor fuel and
associated services may include vehicle service and repair where the same is available.