(1)It is a deceptive trade or
sales practice for:
(a)A school or agent to make or cause to be made any statement or
representation, oral, written, or visual, in connection with the offering of
educational services if the school or agent knows or reasonably should have known
the statement or representation to be false, substantially inaccurate, or misleading;
(b)A school or agent to represent falsely, directly or by implication, through
the use of a trade or business name or in any other manner, including the use of
help wanted or other employment columns in a newspaper or other publication,
that it is an employment agency or agent or authorized training facility for another
industry or member of such industry or to otherwise deceptively conceal the fact
that it is a school;
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(1) It is a deceptive trade or
sales practice for:
(a) A school or agent to make or cause to be made any statement or
representation, oral, written, or visual, in connection with the offering of
educational services if the school or agent knows or reasonably should have known
the statement or representation to be false, substantially inaccurate, or misleading;
(b) A school or agent to represent falsely, directly or by implication, through
the use of a trade or business name or in any other manner, including the use of
help wanted or other employment columns in a newspaper or other publication,
that it is an employment agency or agent or authorized training facility for another
industry or member of such industry or to otherwise deceptively conceal the fact
that it is a school;
(c) A school or agent to represent falsely, directly or by implication, that any
of its educational services have been approved by a particular industry or that
successful completion thereof qualifies a student for admission to a labor union or
similar organization or for the receipt of a state license to perform certain
functions;
(d) A school or agent to represent falsely, directly or by implication, that the
lack of a high school education, prior training, or experience is not a handicap or
impediment to completing successfully a course or program of study or for gaining
employment in the field for which the educational services were designed;
(e) A school or agent to adopt a name, trade name, or trademark that
represents falsely, directly or by implication, the quality, scope, nature, size, or
integrity of the school or its educational services;
(f) A school or agent to represent falsely, directly or by implication, that
students completing a course or program of instruction successfully may transfer
credit therefor to any institution of higher education;
(g) A school or agent to represent falsely, directly or by implication, in its
advertising or promotional materials or in any other manner, the size, location,
facilities, or equipment of the school, the number or educational experience
qualifications of its faculty, the extent or nature of any approval received from any
state agency, or the extent or nature of any accreditation received from any
accrediting agency or association;
(h) A school or agent to provide prospective students with any testimonials,
endorsements, or other information that has the tendency to mislead or deceive
prospective students or the public regarding current practices of the school,
current conditions for employment opportunities, or probable earnings in the
industry or occupation for which the educational services were designed or as a
result of the completion of any such educational service;
(i) A school or agent to enroll a student when it is reasonably obvious that
the student is unlikely to complete successfully a program of study or is unlikely to
qualify for employment in the field for which the education is designed, unless this
fact is affirmatively disclosed to the student;
(j) An agent representing an out-of-state school to represent directly or by
implication that the school is approved or accredited by the state of Colorado;
(k) A school or agent to designate or refer to its sales representatives as
counselors or advisors or to use words of similar import that have the tendency
to mislead or deceive prospective students or the public regarding the authority or
qualifications of the sales representatives or agents; or
(l) A school to advertise or otherwise represent that it is accredited unless
the school is accredited by an accrediting body that is recognized by the United
States department of education or is accredited by a programmatic accrediting
body recognized by the Council for Higher Education Accreditation as having the
ability to accredit a freestanding, single-purpose institution of construction
education.