§ 6-1-1807 — Misrepresentations prohibited

(1) (a) Written or digital sales
materials for a residential solar electric system or residential battery energy
storage system that are provided in the state shall not include the names, logos,
pictures, or other indicia of a public utility, cooperative electric association formed
pursuant to article 9.5 of title 40, or municipal utility, unless a salesperson has
received express written consent to do so from the relevant utility or is otherwise
complying with federal fair use laws.

(b) For the purposes of this subsection (1), written or digital sales materials
include online sales banners, click-through banners, social media advertisements,
and other materials that could generate a sale or sale lead of a residential solar
electric system or residential battery energy storage system over the internet.

(2) A solar sales company shall not purchase solar sales leads from a
company that does not comply with the requirements of subsection (1) of this
section.

(3) A solar sales company shall not represent, verbally or in writing, that the
solar sales company is affiliated with, sponsored by, or approved by a consumer's
local utility without the express, written consent of the local utility.

(4) A solar sales company shall not represent, verbally or in writing, that the
solar sales company is affiliated with, sponsored by, or approved by a state
incentive program without the express, written consent of the state agency in
charge of the state incentive program.

Legislative History

Source: L. 2025: Entire part added, (SB 25-299), ch. 427, p. 2431, � 2, effective August 6.