California § 17539.4. 17539.4. (Amended by Stats. 1992, Ch. 864, Sec. 2.)

California Statutes

§ 17539.4. — 17539.4. (Amended by Stats. 1992, Ch. 864, Sec. 2.)

California § 17539.4.

JurisdictionCalifornia

Code BPCBusiness and Professions Code - BPC

Div. 7.DIVISION 7. GENERAL BUSINESS REGULATIONS

Part 3.PART 3. REPRESENTATIONS TO THE PUBLIC

Ch. 1.CHAPTER 1. Advertising

Art. 2.ARTICLE 2. Particular Offenses

This text of California § 17539.4. (17539.4. (Amended by Stats. 1992, Ch. 864, Sec. 2.)) is published on Counsel Stack Legal Research, covering California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Cal. Business and Professions Code - BPC Code § 17539.4. (2026).

Text

No person shall place an advertisement disseminated primarily in this state for a loan which utilizes real property as collateral unless there is disclosed within the printed text of that advertisement, or the oral text in the case of a radio or television advertisement, the license under which the loan would be made or arranged, the state regulatory entity supervising that type of loan transaction or, in the case of unlicensed lending activity, a statement that the loan is being made or arranged by an unlicensed party who is not operating under the regulatory
				supervision of a state agency.
This section shall not apply to any bank or bank holding company, or to any savings association or federal association as defined by Section 5102 of the Financial Code, or to any industrial loan com

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No person shall place an advertisement disseminated primarily in this state for a loan which utilizes real property as collateral unless there is disclosed within the printed text of that advertisement, or the oral text in the case of a radio or television advertisement, the license under which the loan would be made or arranged, the state regulatory entity supervising that type of loan transaction or, in the case of unlicensed lending activity, a statement that the loan is being made or arranged by an unlicensed party who is not operating under the regulatory
supervision of a state agency.
This section shall not apply to any bank or bank holding company, or to any savings association or federal association as defined by Section 5102 of the Financial Code, or to any industrial loan company or credit union, or to any subsidiary or affiliate of these entities if the subsidiary or affiliate is not separately licensed.