Zion Williamson v. Prime Sports Marketing, LLC

CourtCourt of Appeals for the Fourth Circuit
DecidedMay 6, 2024
Docket22-1946
StatusPublished

This text of Zion Williamson v. Prime Sports Marketing, LLC (Zion Williamson v. Prime Sports Marketing, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fourth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Zion Williamson v. Prime Sports Marketing, LLC, (4th Cir. 2024).

Opinion

USCA4 Appeal: 22-1946 Doc: 52 Filed: 05/06/2024 Pg: 1 of 23

PUBLISHED

UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT

No. 22-1793

ZION WILLIAMSON,

Plaintiff − Appellee,

v.

PRIME SPORTS MARKETING, LLC; GINA FORD,

Defendants – Appellants.

------------------------------

NATIONAL BASKETBALL PLAYERS ASSOCIATION,

Amicus Supporting Appellee.

No. 22-1946

NATIONAL BASKETBALL PLAYERS ASSOCIATION, USCA4 Appeal: 22-1946 Doc: 52 Filed: 05/06/2024 Pg: 2 of 23

Appeal from the United States District Court for the Middle District of North Carolina, at Greensboro. Loretta C. Biggs, District Judge. (1:19−cv−00593−LCB−JLW)

Argued: October 24, 2023 Decided: May 6, 2024

Before DIAZ, Chief Judge, TRAXLER, Senior Circuit Judge, and Jamar K. WALKER, United States District Judge for the Eastern District of Virginia, sitting by designation.

Affirmed by published opinion. Chief Judge Diaz wrote the opinion, in which Judge Traxler and Judge Walker joined.

ARGUED: Douglas Frederic Eaton, EATON & WOLK PL, Miami, Florida, for Appellants. Zachary D. Tripp, WEIL, GOTSHAL & MANGES, LLP, Washington, D.C., for Appellee. ON BRIEF: Jeffrey S. Klein, CLARICK GUERON REISBAUM LLP, New York, New York; Lauren E. Richards, LOEB & LOEB LLP, New York, New York; John R. Wester, Fitz E. Barringer, ROBINSON, BRADSHAW & HINSON, P.A., Charlotte, North Carolina; Robert B. Niles-Weed, Zachary A. Schreiber, WEIL, GOTSHAL & MANGES, LLP, New York, New York, for Appellee. Ronald E. Klempner, NATIONAL BASKETBALL PLAYERS ASSOCIATION, New York, New York; Nicole A. Saharsky, Minh Nguyen-Dang, Erik P. Fredericksen, MAYER BROWN LLP, Washington, D.C., for Amicus Curiae.

2 USCA4 Appeal: 22-1946 Doc: 52 Filed: 05/06/2024 Pg: 3 of 23

DIAZ, Chief Judge:

In this case, we interpret the North Carolina Uniform Athlete Agents Act, which

governs contracts between student-athletes and their agents. Prime Sports Marketing,

LLC, and Gina Ford 1 argue that their former client, Zion Williamson, wasn’t a “student-

athlete” when he contracted with them, so he can’t benefit from the Act’s protections.

The district court rejected that argument. It also granted summary judgment to

Williamson on Prime’s contract and tort claims.

Because Williamson was engaged in an intercollegiate sport while on the Duke

University men’s basketball team, and was thus a “student-athlete,” we agree with the

district court that Prime’s failure to comply with the Act’s requirements voided the

contract. We also affirm the district court’s grant of summary judgment on Prime’s

contract and tort claims.

I.

A.

When he enrolled at Duke University, Zion Williamson was one of the most

prominent young stars in basketball. As a freshman on the Duke men’s basketball team,

Williamson was named Atlantic Coast Conference (ACC) Player of the Year and led Duke

to the ACC Championship. At the end of his first season, Williamson entered the NBA

draft, where he was selected by the New Orleans Pelicans as the number one overall pick.

1 We refer to Ford and Prime collectively as Prime.

3 USCA4 Appeal: 22-1946 Doc: 52 Filed: 05/06/2024 Pg: 4 of 23

Williamson’s talents generated interest not just from basketball fans, but from

agents eager to represent him. During his freshman year, Williamson began to

communicate with Gina Ford, a marketing agent and Prime’s president. Ford met with

Williamson and his mother and stepfather several times to discuss Prime representing

Williamson as his marketing agent when he turned pro.

After Williamson played his last game at Duke (but before being drafted), he hired

Prime as his marketing agent. Under the agreement, the parties could terminate the contract

only after five years, and then, only for cause.

For a few weeks, all seemed well. Ford secured a cover shoot and article about

Williamson for Slam Magazine. She also sent Williamson two “Partnership Summaries,”

which contained a compilation of one-page offers purportedly made to Williamson by

various companies, J.A. 1849–97, 1965, as well as a “Brand Management Strategy,” which

discussed Williamson’s brand and identified “potential brand partnerships,” J.A. 1426–45.

But the day after receiving the strategy document, Williamson’s mother and

stepfather told Ford that Williamson was terminating the Prime contract and instructed her

to stop negotiating with third parties on Williamson’s behalf. Unbeknownst to Ford,

Williamson’s parents also forwarded the strategy document and Partnership Summaries to

agents from Creative Artists Agency (“CAA”), a competitor agency that Williamson had

retained as his player agent. 2

2 A player agent helps an athlete negotiate his playing contract. A marketing agent (like Prime) helps an athlete develop his “brand” through endorsements and other marketing opportunities.

4 USCA4 Appeal: 22-1946 Doc: 52 Filed: 05/06/2024 Pg: 5 of 23

On May 31, 2019, Williamson emailed Ford to formally terminate the contract.

That same day, Williamson signed a marketing contract with CAA. CAA later negotiated

partnerships for Williamson with many of the same companies identified in Prime’s

partnership summaries.

B.

On June 2, 2019, Williamson’s attorney sent a preemptive cease-and-desist letter to

Prime. The letter stated that the Prime contract was void under the North Carolina Uniform

Athlete Agents Act, N.C. Gen. Stat. § 78C-85 et seq.

Williamson alleged that the contract violated two provisions of the Act, which made

it unenforceable. First, with two exceptions not relevant here, an agent seeking to contract

with a student-athlete must register as an agent with the North Carolina Secretary of State.

N.C. Gen. Stat. § 78C-88(a). If an agent fails to register, any agency contract the agent

makes with a student-athlete is void. N.C. Gen. Stat. § 78C-88(d). Williamson claimed

that because Ford never registered as an agent in North Carolina, the Prime contract was

void.

Second, the contract must contain, “in close proximity to the signature of the

student-athlete,” a notice in boldface type and capital letters that states:

WARNING TO STUDENT-ATHLETE IF YOU SIGN THIS CONTRACT: (1) YOU SHALL LOSE YOUR ELIGIBILITY TO COMPETE AS A STUDENT-ATHLETE IN YOUR SPORT; (2) IF YOU HAVE AN ATHLETIC DIRECTOR, WITHIN 72 HOURS AFTER ENTERING INTO THIS CONTRACT, BOTH YOU AND YOUR ATHLETE AGENT MUST NOTIFY YOUR ATHLETIC DIRECTOR;

5 USCA4 Appeal: 22-1946 Doc: 52 Filed: 05/06/2024 Pg: 6 of 23

(3) YOU WAIVE YOUR ATTORNEY-CLIENT PRIVILEGE WITH RESPECT TO THIS CONTRACT AND CERTAIN INFORMATION RELATED TO IT; AND (4) YOU MAY CANCEL THIS CONTRACT WITHIN 14 DAYS AFTER SIGNING IT. CANCELLATION OF THIS CONTRACT SHALL NOT REINSTATE YOUR ELIGIBILITY.

N.C. Gen. Stat. § 78C-94(c).

An agency contract lacking this exact warning is voidable by the student-athlete.

N.C. Gen. Stat. § 78C-94(d). The Prime contract didn’t contain this notice, so Williamson

stated that, even if the contract weren’t void under the registration requirement, he was

voiding the contract on this ground.

Prime responded that the Act didn’t apply to the contract because Williamson

wasn’t a “student-athlete,” as defined by the Act, when he signed it. See N.C. Gen. Stat. §

78C-86(11).

Williamson then sued Prime in federal court, invoking the court’s diversity

jurisdiction. He sought a declaratory judgment that Prime’s violations of the Act voided

the Prime contract.

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