Zion Williamson v. Prime Sports Marketing, LLC, and Gina Ford

CourtDistrict Court, M.D. North Carolina
DecidedMarch 30, 2026
Docket1:19-cv-00593
StatusUnknown

This text of Zion Williamson v. Prime Sports Marketing, LLC, and Gina Ford (Zion Williamson v. Prime Sports Marketing, LLC, and Gina Ford) is published on Counsel Stack Legal Research, covering District Court, M.D. North Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Zion Williamson v. Prime Sports Marketing, LLC, and Gina Ford, (M.D.N.C. 2026).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF NORTH CAROLINA

ZION WILLIAMSON, ) ) Plaintiff, ) ) v. ) 1:19CV593 ) PRIME SPORTS MARKETING, LLC, ) and GINA FORD, ) ) Defendants. ) )

MEMORANDUM OPINION AND ORDER LORETTA C. BIGGS, Senior District Judge. Before the Court is Plaintiff’s Motion for Attorney’s Fees made pursuant to (1) N.C. Gen. Stat. § 6-21.5; (2) N.C. Gen. Stat. § 66-154(d); and (3) N.C. Gen. Stat. § 75-16.1 against Defendants. (ECF No. 194 at 1.) For the reasons stated herein, Plaintiff’s motion will be granted in part and denied in part. I. FACTUAL BACKGROUND Plaintiff, Zion Williamson, was a student and basketball player at Duke University during the 2018-2019 school year. (ECF Nos. 14 ¶ 15; 32, Answer ¶ 15.) As recognized by the Fourth Circuit “[w]hen he enrolled at Duke University, Zion Williamson was one of the most prominent young stars in basketball. As a freshman on the Duke men’s basketball team, Williamson was named Atlantic Coast Conference (ACC) Player of the Year and led Duke to the ACC Championship. At the end of his first season, Williamson entered the NBA draft, where he was selected by the New Orleans Pelicans as the number one overall pick.” Williamson v. Prime Sports Marketing, 101 F.4th 302, 306 (4th Cir. 2024). Williamson’s talent generated interest from agents wanting to represent him as well as fans. Defendant Prime Sports Marketing LLC, is a Florida sports marketing agency formed on April 1, 2018. (ECF Nos. 14 ¶ 16; 32, Answer ¶ 16.) Defendant Ford is the President and CEO of Prime Sports and appears to be its sole or primary employee. (ECF No. 150-2 ¶¶ 1,

7.) On April 20, 2019, Defendants entered into an agreement to represent Plaintiff, while he was still a freshman student at Duke, (ECF No. 150-3 at 9, (the “Agreement”).) According to the terms of the Agreement, Defendants would “identify[ ] branding and endorsement opportunities” and “exclusively oversee all marketing opportunities brought before” Plaintiff. (Id. ¶¶ 1, 1.1.) Also, in April and May of 2019, Plaintiff was contacted by representatives of

Creative Artists Agency, LLC (“CAA”), a competing agency. (ECF Nos. 32, Counterclaims ¶ 73; 33 ¶ 73.) On May 31, 2019, Plaintiff emailed Defendants to terminate the Agreement the parties had previously signed. (ECF No. 104-2.) Plaintiff then signed a representation agreement with CAA the same day. (ECF No. 104-12.) II. PROCEDURAL HISTORY Plaintiff initiated this action on June 13, 2019. (ECF No. 1.) As amended, his

Complaint alleged that: (1) the Agreement is unenforceable under North Carolina’s Uniform Athlete Agent Act (“UAAA”), N.C. Gen. Stat. § 78C-85, et seq.; (2) Defendants violated North Carolina’s Unfair and Deceptive Trade Practices Act (“UDTPA”), N.C. Gen. Stat. § 75-1.1, et seq.; and (3) Defendants fraudulently induced him to sign the Agreement. (ECF No. 14 ¶¶ 54–77.) Plaintiff’s Complaint sought declaratory and injunctive relief as well as monetary damages and attorney’s fees. (Id. at 22–24.) Specifically, Plaintiff requested that the Court declare that the Agreement was void and unenforceable and that Defendants be enjoined from holding themselves out as his representative, among other things. (Id. at 22–24.) On September 12, 2019, Defendants filed a Motion to Dismiss Plaintiff’s Complaint, and on April 24, 2020, this Court denied Defendants’ motion, (see ECF No. 31). After their Motion to Dismiss was denied, on May 8, 2020, Defendants filed their Answer alleging an

assortment of counterclaims, in contract and tort, seeking to recoup payment for the work they performed on Plaintiff’s behalf. (ECF No. 32.) Defendants’ counterclaims included breach of contract (Count I), fraud (Count II), civil conspiracy (Count III), unjust enrichment (Count IV), misappropriation of trade secrets in violation of North Carolina’s Trade Secrets Protection Act (“TSPA”), N.C. Gen. Stat. § 66-152, et. seq. (Count V), conversion (Count VI), breach of implied duty of good faith and fair dealing, (Count VII), violation of the UDTPA

(Count X); and Defendants additionally sought declaratory relief (Count VIII), injunctive relief (Count IX), and punitive damages in excess of 100 million dollars (Count XI). (Id. ¶¶ 101– 296.) Thereafter, on May 20, 2020, Plaintiff moved for Partial Judgment on the Pleadings on his declaratory judgment claim. (ECF No. 34.) On January 20, 2021, this Court granted Plaintiff’s motion. (ECF No. 49 at 20.) This Court concluded and declared, among other

things, that the Agreement was void as a matter of law because Plaintiff was a “Student Athlete” under the Uniform Athlete Agents Act (“UAAA”), and neither Defendants nor the Agreement complied with the UAAA’s requirements for student athletic agents and agency agreements. (Id. at 13–20.) After this Court entered Judgement for Plaintiff, Defendants then filed four related

motions seeking to amend, reconsider or vacate this Court’s judgment which this Court found “all appear[ed] to seek the same or related relief.” (ECF No. 83 at 1.) Specifically, Defendants filed: (1) a Motion to Alter or Amend the Court’s Order granting Plaintiff’s Motion for Partial Judgment on the Pleadings, on February 17, 2021, (ECF No. 51); (2) a Motion for Leave to Amend Answer, Affirmative Defenses and Counterclaims, on February 17, 2021, (ECF No. 53); (3) a Motion to Substitute Proposed Amended Answer, Amended Affirmative Defenses

and Amended Counterclaims in Pending Motion for Leave to Amend, on May 11, 2021, (ECF No. 65); and (4) a Notice of Motion to Vacate the Courts Order Granting Partial Judgment on the Pleadings, on May 20, 2021, (ECF No. 69). On September 15, 2021, the Court denied all four motions. (ECF No. 83.) Following the Court’s Order denying all four of Defendants’ motions, on October 15, 2021, Defendants filed another Motion entitled “Notice of Motion to Certify Judgment on

the Pleadings, Order for Appeal, and to Stay Proceedings.” (ECF No. 86.) In this motion, Defendants were seeking to certify two of this Court’s Orders for an interlocutory appeal, (ECF Nos. 49; 83), and seeking to stay the proceedings pending Appeal. (Id. at 1.) Before this motion was addressed, the parties proceeded to discovery on Defendants counterclaims after which the parties, on February 11, 2022, each filed motions for summary judgment on the counterclaims. (ECF Nos. 102, 119.)1

On July 18, 2022, the Court denied Defendants’ Motion to Certify Judgment on the Pleadings, Order for Appeal, and to Stay Proceedings,” (ECF No. 177 at 25.) The Court on that same date ruled on the parties cross motions for summary judgment related to Defendants’ counterclaims. (ECF Nos. 102; 119; 177.) Specifically, the Court granted Plaintiff’s Motion for Summary Judgment and denied Defendants’ Motion for Summary Judgment. (ECF No. 177 at 24–25.) Following the Court’s entry of Final Judgment, (ECF No. 190), on September 7, 2022, Defendants appealed this case to the Fourth Circuit Court of Appeals. (ECF No. 191.) On May 6, 2024, the Fourth Circuit affirmed this Court’s Order voiding the contract and granting

summary judgment in favor of Plaintiff on each of Defendants’ contract and tort counterclaims. Williamson, 101 F.4th at 316. On September 14, 2022, Plaintiff filed the instant Motion for Attorney’s Fees. (ECF No. 194.) III. STATUTORY BASIS FOR ATTORNEYS’ FEES The Plaintiff is seeking attorney fees pursuant to three separate North Carolina statutes; therefore, this Court will address each statute separately to determine its applicability to this

case. A. N.C. Gen. Stat. § 6-21.5 The first statute Plaintiff seeks his attorney’s fees under is N.C. Gen. Stat. § 6-21.5 which awards attorney fees in nonjusticiable cases. (ECF No.

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