Zapata-Matos v. Reckitt & Colman

CourtCourt of Appeals for the First Circuit
DecidedJanuary 14, 2002
Docket00-2546
StatusPublished

This text of Zapata-Matos v. Reckitt & Colman (Zapata-Matos v. Reckitt & Colman) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Zapata-Matos v. Reckitt & Colman, (1st Cir. 2002).

Opinion

United States Court of Appeals For the First Circuit

No. 00-2546

RAMÓN ZAPATA-MATOS,

Plaintiff, Appellant,

v.

RECKITT & COLMAN, INC., f/k/a L&F PRODUCTS,

Defendant, Appellee.

APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF PUERTO RICO

[Hon. Aida M. Delgado-Colón, U.S. Magistrate Judge]

Before

Boudin, Chief Judge, Kravitch,* Senior Circuit Judge, and Lynch, Circuit Judge.

Jane Becker Whitaker for appellant. Graciela J. Belaval with whom Martinez Odell & Calabria was on brief for appellee.

* Of the Eleventh Circuit, sitting by designation. January 14, 2002

LYNCH, Circuit Judge. Ramón Zapata-Matos was

terminated in 1993 from his position with L&F Products as

General Manager for all operations in Puerto Rico, Mexico, and

the Caribbean. He had been with the company since 1983 and had

received a number of promotions, although in 1992 the company

declined to create and promote him to a Regional Director's

position as he had requested. Zapata's employment was

terminated on September 28, 1993. He sued under Title VII of

the Civil Rights Act of 1964, 42 U.S.C. § 2000e-2 (1994), saying

he had been discriminated against on the basis of his national

origin as a Puerto Rican.

In a thoughtful opinion and order, the magistrate judge

granted summary judgment for defendant L&F.1 The court concluded

that Zapata had "presented insufficient evidence from which a

rational fact finder could conclude that in failing to promote,

and subsequently terminating Zapata, L&F Products discriminated

1 L&F is now known as Reckitt & Colman, Inc.

-2- against him on the basis of his Puerto Rican heritage." We

agree, and affirm. In so doing we clarify what is meant by

evidence of pretext and the ultimate issue of discrimination.

I.

We review the grant of summary judgment de novo and

draw all reasonable inferences from the facts in plaintiff’s

favor. Lennon v. Rubin, 166 F.3d 6, 8 (1st Cir. 1999).

The undisputed facts tell the story. Zapata was hired

in 1983, as a Manager for Givenchy Products, a division of

Sterling Products, Inc., itself a subsidiary of Eastman Kodak

Corporation. He was hired by a Sterling vice president with the

approval of Michael Gallagher, the company's President.

In 1989, Zapata was promoted to the position of General

Manager of L&F Products, Caribbean, also an Eastman Kodak

subsidiary. Gallagher, again, was involved in his appointment.

In addition, with Gallagher’s blessing, Zapata's

responsibilities were increased to include Mexico as well as

Puerto Rico and the Carribean. In recognition of his greater

responsibilities, Zapata received a salary increase, again with

Gallagher’s approval. Indeed, in 1992, Zapata's immediate

-3- supervisor stated that he anticipated promoting Zapata to

Regional Director in a year.2

In 1992, in light of his new responsibilities, Zapata

actively sought to be named Regional Director for L&F for Mexico

and the Caribbean. Gallagher told Zapata that he was not going

to create a Regional Director position for Zapata's region.

Nonetheless, Zapata continued to receive very positive

performance evaluations, and Gallagher rated his work as "very

good."

But a serpent lurked in this happy scene. The prices

charged by L&F for its goods in Puerto Rico were as much as 30%

lower than for the same goods on the U.S. mainland. This led

potential mainland buyers to buy from third party middlemen, who

bought low in Puerto Rico and resold stateside. The resale

prices were still lower than mainland prices. The company was

very concerned about this "diversion problem" and Zapata was

ordered at a meeting in Montvale, New Jersey early in 1992, and

later by memo dated July 8, 1992, to make Puerto Rico prices

2 He had earlier recommended that the company send Zapata to a management development program at a business school like Wharton or Harvard.

-4- equal to mainland U.S. prices. He balked and predicted this

strategy would cause the Caribbean Division to lose at least

$2.4 million in operating profits. He asked for time to present

an alternative plan. Zapata’s direct supervisor, A.J. Brown,

responded in a July 8, 1992 memo that while he was willing to

listen to alternatives, he would not change his position on

price parity. Brown told Zapata it was unfortunate he had to

"order" Zapata to do this, that Zapata had known of the urgency

of the problem for nine months, and that he should have come up

with a plan earlier. Gallagher was copied on the

correspondence.

In an August 1992 budget meeting, Zapata tried to get

the price parity directive reconsidered and expressed his fear

about the negative effect it would have on the Puerto Rican

market. According to Zapata, Gallagher responded "Fuck Puerto

Rico . . . . We’ve got to change and we’ve got to fix this

situation, because we don’t want this happening." Zapata says

this remark showed discrimination against Puerto Ricans. It is

the only such remark alleged.

True to form, the company repeated its policy against

diversion in a memorandum dated November 13, 1992. As Zapata

-5- predicted, the raising of prices in Puerto Rico and the

Caribbean substantially hurt his Division’s sales. Zapata says

sales in Puerto Rico dropped by about 40%. He also says that

when he did the budget review in 1992 he was told by Gallagher

not to worry about the profit decline because they had the

Mexican market. Zapata felt he should "get Mexico growing."

Then, he says, by mid-year 1993 the emphasis was switched back

to Puerto Rico, and he was put under severe pressure to increase

profits. A goal of $500,000 in profits for the Division was set.

Zapata, in response, worked on what he called a

"reengineering plan" to downsize and eliminate the positions of

some key employees. Zapata says he was initially told not to

prepare a budget for 1993, but as the annual budget meeting for

the upcoming 1993 year -- to be held in Puerto Rico on September

26-28 -- approached, Zapata was reminded of needed financial

information by a September 20 memo from Peter Black, the Group

Vice President for North America. Zapata immediately met with

his key staff. On the same day, after the meeting, four of the

key staff members resigned: the managers for Marketing, Sales,

and Products. The four sent letters to the company.

-6- The magistrate judge’s opinion and order capture the

essence of the letters. Gloria Castillo, a Marketing Manager,

wrote that she could not "continue to work under the conditions

now prevailing at L&F Products, where decisions are taken

impulsively and the course of action is changed from day to

day." Edgardo De La Torre, a Sales Manager, wrote that he was

resigning due to "a series of irreconcilable differences with

the top management of L&F Products Caribbean." Yvette De Jesús,

a Product Manager, expressed her belief that "some of the

actions taken by the company could hamper [her] future

professional growth in this market." Sylvia Rivera, also a

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