Young Israel of Tampa Inc v. Hillsborough Area Regional Transit Authority

CourtDistrict Court, M.D. Florida
DecidedJanuary 26, 2022
Docket8:21-cv-00294
StatusUnknown

This text of Young Israel of Tampa Inc v. Hillsborough Area Regional Transit Authority (Young Israel of Tampa Inc v. Hillsborough Area Regional Transit Authority) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Young Israel of Tampa Inc v. Hillsborough Area Regional Transit Authority, (M.D. Fla. 2022).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

YOUNG ISRAEL OF TAMPA, INC.,

Plaintiff,

v. Case No. 8:21-cv-294-VMC-CPT HILLSBOROUGH AREA REGIONAL TRANSIT AUTHORITY,

Defendant. ______________________________/ ORDER This matter comes before the Court upon consideration of the Motion for Summary Judgment filed on October 4, 2021, by Plaintiff Young Israel of Tampa, Inc. (“Young Israel”) and the Amended Motion for Summary Judgment filed on October 8, 2021, by Defendant Hillsborough Area Regional Transit Authority (“HART”). (Doc. ## 60, 63). Both parties filed a response and a reply. (Doc. ## 64, 67-69). For the reasons that follow, the Court grants Young Israel’s Motion and denies HART’s Motion. I. Background A. HART and HART’s Advertising Policy HART was created under Florida law and provides public transit in Hillsborough County, the City of Tampa, Florida, and the City of Temple Terrace, Florida. (Doc. # 1-1 at 6- 8). HART’s Policy Manual contains an advertising policy (the “Policy”). (Id. at 142-48). The current, applicable version of the Policy went into effect on December 2, 2013. (Id. at 148). The Policy provides in relevant part: (1) Policy Statement HART is engaged in commerce as a provider of public transportation services and the advertising space located on its public information pieces, buses, stops or other HART property constitutes a part of this commercial venture and is not intended to be and shall not be considered a public forum. The advertising accepted is intended to be strictly commercial in nature as further defined herein with limited Governmental Entity Public Service Announcements, as that term is defined below, including but not limited to HART’s own such announcements. HART’s objective in selling advertising on or in its vehicles or property is to maximize advertising revenues to supplement unfunded operating costs, while maximizing transit services revenue by attracting, maintaining, and increasing ridership. Maintaining a safe, welcoming environment for all HART passengers is part of HART’s primary mission and is essential to maximizing revenues to accomplish that mission. The advertising revenues are secondary to HART’s primary mission. HART intends to maximize advertising revenue by establishing a favorable environment to attract a lucrative mix of commercial advertisers. The goal is to maintain the value of HART advertising space by keeping it in good condition and non-controversial at the same time, endeavoring to ensure that the advertisement is not offensive to HART customers and the community. (2) Advertising Program and Administration HART shall select an “Advertising Contractor” responsible for the administration of the HART advertising program consistent with HART’s adopted policies and guidelines and its agreement with HART. HART shall designate an employee as its “Contract Administrator” to be the primary contact with the Advertising Contractor. The Advertising Contractor shall be the recipient of all advertising requests and shall be the one who initially addresses the application of HART guidelines thereto. Any question or disagreement in that regard shall be referred to the Contract Administrator for resolution. The Contract Administrator shall determine whether the advertisement in question is consistent with these policies and guidelines. . . . If a dispute remains unresolved, appeal may be made to the CEO or Chief Operating Officer of HART or his/her designee for final resolution. . . . (4) Prohibitions The following types of advertising are prohibited in and on all vehicles and/or property: (a) Except as provided with regard to the Tampa Historic Streetcar, advertising of tobacco, alcohol, or related products or activities; (b) Advertising containing profane language, obscene materials or images of nudity, similar adult themes, activities or products, including, but not limited to, pornography and any message offense to the community standards applicable to same; (c) Advertising containing discriminatory materials and/or messages; (d) Advertisements for firearms or that contain an image or description of graphic violence . . . (e) Advertisements that primarily promote a religious faith or religious organization; (f) Partisan political advertisements which advocate any political party, or advocate and/or promote any candidate or issue upon which the electorate is scheduled to vote . . .; (g) Advertisements that promote or have any material contained in it, that promotes, encourages or appears to promote or encourage, unlawful or illegal behavior or activities; (h) Advertisements that promote a commercial transaction that has any material contained in it that is false, misleading, or deceptive; (i) Advertisements, or any material contained therein that promotes or encourages or appears to promote or encourage the use or possession of unlawful or illegal goods or services; and (j) Advertisements or any material contained therein that is libelous or an infringement of copyright, or is otherwise unlawful or illegal or likely to subject HART to litigation. (Id. at 142-46 (emphasis added)). The Policy also contains certain written “guidelines,” including a definition of “commercial advertisement” as “an advertisement dealing with commercial speech which is an expression that proposes a commercial transaction related solely to an economic interest of the speaker and his or her audience, but which is intended to influence consumers in their commercial decisions and usually involves advertising products or services for sale.” (Id. at 144). The current Policy has its genesis in an earlier controversy. In early 2013, HART rejected the “#MyJihad” advertisement submitted by the Council on American-Islamic Relations (“CAIR”). (Doc. # 63 at ¶ 2; Doc. # 67 at ¶ 2).

Believing that the advertisement primarily promoted the Islamic religion, HART’s Board of Directors (the “Board”) rejected the advertisement at an August 5, 2013, meeting. (Doc. # 63 at ¶ 3; Doc. # 67 at ¶ 3). According to the declaration of a HART representative, “[a]t the August [2013] Board meeting, HART’s Board realized it needed to amend its Advertising Policy to close its forum to commercial advertising to avoid situations like it was facing with CAIR.” (Doc. # 57-1 at ¶ 7). Young Israel points out that HART’s policy at that time already limited the forum to “strictly commercial” advertisements and also prohibited

advertisements “that primarily promote a religious faith or religious organization.” (Doc. # 67-2; Doc. # 60-43). CAIR appealed the denial of its advertisement and made a presentation to the Board in September 2013. (Doc. # 63 at ¶ 8; Doc. # 67 at ¶ 8). At the conclusion of that meeting, the Board agreed to run a modified CAIR advertisement, which did not contain the “#MyJihad” language and instead read: “CAIR Florida, Embracing Diversity at Work, Defending Civil Rights in the Community.” (Doc. # 57-1 at ¶ 9; Doc. # 57-4). Shortly after the modified CAIR ads ran, the American Freedom Defense Initiative (“AFDI”) sought to run advertisements that, as HART describes it, were “counter” to

the CAIR ads. (Doc. # 57-1 at ¶ 11). AFDI submitted eight proposed advertisements. (Doc. # 57-6). One of the advertisements referenced “honor killings” and asked: “Is your family threatening you? Is your life in danger? We can help: go to FightforFreedom.us.” (Id. at 1). Other ads quoted government officials to claim that “CAIR ‘has ties to terrorism’” and “give[s] aid to international terrorist groups.” (Id. at 4, 5). Others contained quotes from individuals allegedly defrauded, misled, or deceived by CAIR, along with the website “TruthAboutCAIR.com.” (Id. at 2, 3, 7). HART refused to run AFDI’s advertisements, and AFDI

threatened to sue HART. (Doc. # 57-1 at ¶ 13).

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Young Israel of Tampa Inc v. Hillsborough Area Regional Transit Authority, Counsel Stack Legal Research, https://law.counselstack.com/opinion/young-israel-of-tampa-inc-v-hillsborough-area-regional-transit-authority-flmd-2022.