Young Electric Sign Co. v. PC Dixon I CA3

California Court of Appeal·Decided November 30, 2015·No. C072212M·Unpublished

Opinion

Filed 11/30/15 Young Electric Sign Co. v. PC Dixon I CA3 NOT TO BE PUBLISHED California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA THIRD APPELLATE DISTRICT (Sacramento) ----

YOUNG ELECTRIC SIGN COMPANY,

Plaintiff, Cross-defendant and C072212 Appellant, (Super. Ct. No. v. 34201000070831CUMCGDS)

PC DIXON I, LLC et al., ORDER MODIFYING OPINION AND DENYING PETITION FOR Defendants, Cross-complainants REHEARING and Respondents. [NO CHANGE IN JUDGMENT]

THE COURT: The opinion filed October 28, 2015, in the above cause is modified as follows: On page 1, delete the first sentence of the opinion and replace with: In this case, the botched sale of an advertising sign for approximately $20,000 turned into a jury verdict of $832,715 for damages based on lost profits, $3 million in punitive damages, and $369,284 in attorney fees, costs, and expert witness fees.

1 Also on page 1, replace the word “Electronic” in the second sentence with: Electric. On page 2, change the dollar amount in the second to last sentence of the first full paragraph from $360,000 to $360,642.50. On page 20, change the dollar amount in the second sentence of the first full paragraph from $186,000 to $180,321.25. On the same page, change the dollar amounts in the second to last sentence from $90,160.02 to $180,321.25. On the same page, change the dollar amounts in the last sentence from $90,160.03 to $180,321.25. On page 21, change the dollar amount in the last sentence of the second full paragraph from $180,321.05 to $360,642.50. On the same page, change the dollar amount in the first sentence of the last paragraph from $180,321.05 to $360,642.50. On the same page, delete the second sentence of the last paragraph. On page 22, delete the last two sentences of the first full paragraph and replace them with: Here, the value of the property is undisputed: $360,642.50. Because PC Dixon -- according to the jury’s apportionment of fault in the special verdict -- is 20 percent liable for the conversion, it is entitled to damages of only 80 percent of the value of the EMC, namely $288,514 (i.e., 80 percent of $360,642.50). On page 23, delete the first sentence of the second full paragraph and replace with: The trial court awarded $290,570 in attorney fees, $21,514.68 in costs, and $57,199.59 in expert witness fees to PC Dixon. Also on page 23, replace the word “Electronic” in the disposition with: Electric. And, on page 23, replace the second point in the disposition with: (2) reduce the damages to PC Dixon I, LLC and Pacific Horizon Group, LLC for conversion to 80 percent of the cost of the electronic messaging center, namely $288,514.

2 This modification does not change the judgment. The petition for rehearing is denied.

/s/ BLEASE, Acting P. J.

/s/ HULL, J.

/s/ HOCH, J.

3 Filed 10/28/15 Young Electric Sign Co. v. PC Dixon I CA3 (unmodified version) NOT TO BE PUBLISHED California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA THIRD APPELLATE DISTRICT (Sacramento) ----

YOUNG ELECTRIC SIGN COMPANY,

Plaintiff, Cross-defendant and C072212 Appellant, (Super. Ct. No. v. 34201000070831CUMCGDS)

PC DIXON I, LLC et al.,

Defendants, Cross-complainants and Respondents.

In this case, the botched sale of an advertising sign for approximately $20,000 turned into a jury verdict of $832,715 for damages based on lost profits, $3 million in punitive damages, and $369,284 in attorney fees and costs. Built by Young Electronic Sign Company (YESCO), the Gateway Plaza sign stands 75 feet high next to an interstate freeway in Dixon, California, and consists of five stacked advertising panels, commonly

1 called “cabinets.”1 Over the years, YESCO has sustained personnel turnover, engaged in sloppy record keeping, and done a poor job in drafting bills of sale for the Gateway Plaza sign. As a consequence, YESCO attempted to sell 100 percent of the Gateway Plaza sign to PC Dixon I, LLC and Pacific Horizon Group, LLC (collectively PC Dixon) even though YESCO had already sold 20 percent of the same sign to Carl’s Jr.2 Believing it had purchased the entire sign, PC Dixon removed the Carl’s Jr. static advertisement from the top cabinet and replaced it with a more profitable and dynamic electronic messaging center (EMC). When sales at the Carl’s Jr. dropped dramatically, the restaurant owner discovered the restaurant’s advertisement had been removed from the top cabinet. Carl’s Jr. produced an ambiguously worded bill of sale it received from YESCO, and PC Dixon began running the Carl’s Jr. advertisement intermittently on the EMC while the parties tried to come to a resolution. The parties failed to reach an agreement, and YESCO repossessed the sign on grounds PC Dixon had paid for only half of the $360,000 EMC. Litigation ensued among YESCO, PC Dixon, and Carl’s Jr.3 Pertinent to this appeal are the four causes of action alleged by PC Dixon against YESCO for breach of contract, fraudulent concealment, negligent misrepresentation, and conversion. Inexplicably, the jury found YESCO had not breached its contract with PC Dixon even though the trial court instructed it that Carl’s Jr. “has the exclusive right

1 We use “sign” to refer to the entirety of the structure, including supporting pylons, cabinets, and other architectural components. 2 Carl’s Jr. is a fast-food restaurant chain for which the national franchisor is Carl Karcher Enterprises (often referred to at trial as CKE). The particular Carl’s Jr. restaurant that advertised on the Gateway Plaza sign is owned by franchisee STRZ4US. For convenience, we refer to the franchisor, franchisee, and restaurant collectively as Carl’s Jr. 3 Carl’s Jr. is not a party to this appeal.

2 to the top position on the Gateway Plaza sign.”4 However, the jury found YESCO engaged in fraudulent concealment, negligent misrepresentation, and conversion. At the urging of PC Dixon’s counsel to punish YESCO for its lies about ownership of the sign, the jury awarded $3 million in punitive damages. On appeal, YESCO contends (1) the evidence does not support a finding of liability for fraudulent concealment, (2) the economic loss rule bars recovery of lost profits for negligent misrepresentation by YESCO, (3) PC Dixon was not entitled to rely on YESCO’s stated belief that it could sell the entirety of the sign to PC Dixon, (4) the contract for sale of the EMC from YESCO to PC Dixon expressly precludes recovery of lost profits, (5) insufficient evidence supports the award of lost profits, and (6) the punitive damages award is unsupported by sufficient evidence, violates federal due process guarantees, and is excessive as a matter of California law. We conclude the fraudulent concealment verdict must be reversed because it was premised on the theory YESCO withheld from PC Dixon the existence of the 2005 bill of sale for 20 percent of the sign to Carl’s Jr. However, the evidence showed YESCO’s credit manager read the bill of sale verbatim over the telephone to Chuck Krouse, one of the principals for PC Dixon. YESCO did not conceal the pertinent information. Instead, the real problem was that the 2005 bill of sale was so ambiguously worded that no one

4 The primary dispute among the parties was whether Carl’s Jr.

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