Yahoo! Inc. v. Microsoft Corp.

983 F. Supp. 2d 310, 2013 WL 5708604, 2013 U.S. Dist. LEXIS 151175
CourtDistrict Court, S.D. New York
DecidedOctober 21, 2013
DocketNo. 13 CV 7237 (PART I)
StatusPublished
Cited by3 cases

This text of 983 F. Supp. 2d 310 (Yahoo! Inc. v. Microsoft Corp.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Yahoo! Inc. v. Microsoft Corp., 983 F. Supp. 2d 310, 2013 WL 5708604, 2013 U.S. Dist. LEXIS 151175 (S.D.N.Y. 2013).

Opinion

OPINION & ORDER

ROBERT P. PATTERSON, JR., District Judge.

On October 15, 2013, Petitioner Yahoo! Inc. (“Petitioner” or ‘Yahoo”) moved this Court, sitting in Part One, to vacate an arbitration award of equitable relief. (See Pet’r’s Mem. of Law in Supp. of Pet. to Vacate Arbitration Award (“Pet’r’s Mem.”).) On October 16, 2013, Respondent Microsoft Corporation (“Respondent” or “Microsoft”) opposed the motion to vacate and cross-petitioned for a confirmation of the arbitration award. (See Mem. in Opp’n to Yahoo’s Pet. to Vacate & in Supp. of Microsoft’s Cross-Pet. to Confirm (“Opp’n Mem.”).) Yahoo filed a reply on October 17, 2013 in further support of its motion to vacate and objecting to Microsoft’s cross-petition, (see Reply Mem. in Further Supp. of Yahoo’s Pet. to Vacate & Opp’n to Microsoft’s Pet. to Confirm (“Pet’r’s Reply”)), to which Microsoft replied solely on the issue of the cross-petition to confirm the arbitration award. (See Reply Mem. in Further Supp. of Microsoft’s Cross-Pet. (“Resp’t’s Reply”).) On October 18, 2013, Yahoo filed a surreply in response to the legal authority cited by Microsoft in its reply. (See Pet’r’s Letter re Yahoo Inc. v. Microsoft Corporation, 13 CIV 7237 (“Pet’r’s Letter”).)

The arbitration award (the “Award”) that is the subject of the instant dispute was issued on October 14, 2013 by an Emergency Arbitrator appointed by the American Arbitration Association (“AAA”). (See Decl. of Robert A. Fumerton in Supp. of Yahoo! Inc.’s Pet. to Vacate Arbitration Award (“Fumerton Decl.”), Ex. A (“Arbitrator’s Award”).) The Emergency Arbitrator issued the Award under the legal authority granted to him by the arbitration provision of an agreement between Microsoft and Yahoo in 2009, the 2009 Search and Advertising Services and Sales Agreement (the “Agreement”). (See Fumerton Decl., Ex. B § 17.5.) In that Award, the Arbitrator denied Microsoft’s request for specific performance, but granted its request for injunctive relief. (See Arbitrator’s Award at 8.)

For the reasons discussed below, Yahoo’s motion to vacate the arbitration award is DENIED. Further, given the interest in enforcement of the equitable award made by the Arbitrator, and for the additional reasons discussed below, Microsoft’s cross-petition to confirm the arbitration award is GRANTED.

I. BACKGROUND

A. The Search Alliance and the Agreement to Transition

Microsoft runs the internet search engine Bing, where search ads are provided by Microsoft’s Bing Ads system.1 (See Opp’n Mem. at 2.) Yahoo runs its own search engine and system for providing search ads, called Panama. (See id.) In the 2009 Agreement, Microsoft and Yahoo [313]*313agreed to merge their search capabilities internationally to better compete with their main market competitor, Google. (See Fumerton Decl., Ex. B.) The Agreement provides that Yahoo would migrate its search and search ad services from Panama to Bing Ads. (See Pet’r Mem. at 4.) To begin this transition, the global market was divided into sixteen individual geographic markets.

The process of transitioning from Panama to Bing Ads in a given geographic market is broken down into phases, the most important of which are the “Demand” phase and the “Ramp” phase. During the first phase of transition, the Demand phase, the orders of all current Yahoo advertisers are set up in the Bing Ads system, by copying information from Yahoo’s Panama system. During this phase, advertisers’ orders are generally duplicated and present in both systems. (See Opp’n Mem. at 4.) The Ramp phase follows the Demand phase. During the Ramp phase, search traffic is shifted from Yahoo’s system to the Bing Ads system. The shift of search traffic to Bing Ads “ramps up” over time. Thus, at “10% Ramp,” 10% of users’ searches are answered by the Bing Ads system; at “100% Ramp,” the search traffic has been entirely moved over to Bing Ads. (See Frantz Deck, Ex. 3 ¶ 19 (Aff. of Robert Wyler).) In fourteen out of the sixteen of its geographic markets, Yahoo has completed the transition of its advertising business to Bing Ads. (See Arbitrator’s Award at 3.) The remaining two markets, Taiwan and Hong Kong, are the subject of the instant dispute.

B. Transitioning the Taiwan and Hong Kong Dlarkets

Microsoft and Yahoo originally agreed for the migration of the Taiwan and Hong Kong markets to be completed by 2011. (See Fumerton Deck, Ex. B § 8.1; Frantz Deck, Ex. 2 at 153:9-22 (Test, of Yahoo Senior Director for Search Alliance Ramesh Ramalingam).) However, technical problems leading up to the transition led to several delays by mutual agreement. (See Frantz Deck, Ex. 1 at 40:20-41:10 (Test, of Robert Wyler).) In February 2013,' Microsoft and Yahoo agreed to a final plan to transition the Taiwan and Hong Kong markets by the end of October 2013. (See Frantz Deck, Ex. 7.)

By mid-September 2013, the Ramp phase of the transition was ready to begin. (See Frantz Deck, Ex. 11.) Leaders of the transition efforts from both parties agreed that the quality criteria had been met, indicating that the transition was ready to proceed. (See id.; see also Frantz Deck, Ex. 2 at 179:25-180:2 (Test, of Ramalingam) (Ramesh Ramalingam, who was leading the transition effort for Yahoo, wanted to move forward with the Ramp phase).) However, on Friday, September 20, 2013, Yahoo informed Microsoft that it was not proceeding with the transition at that time, and noted that it “hope[d] to proceed with the migration of [Taiwan] and [Hong Kong] in early 2014.” (See Frantz Deck, Ex. 12.) Yahoo gave as its reason “concerns about Microsoft’s level of commitment to the Bing Ads platform” in light of Microsoft CEO Steve Ballmer’s announcement that he planned to step down sometime before August 2014.2 (See Frantz [314]*314Decl., Ex. 13 at 1.) That same day, Microsoft informed Yahoo that it considered ‘Yahoo's conduct concerning search migrations [ ] a breach of the parties’ Search and Advertising Services and Sales Agreement.” (See Frantz Decl., Ex. 18 at 3.)

C. The Emergency Arbitration

On September 26, 2013, Microsoft initiated “an emergency arbitration.” (See Opp’n Mem. at 11.) It did so pursuant to § 17.4.2 and § 17.5 of the Agreement,3 which collectively provide for emergency arbitration in some circumstances. (See id.) The AAA-appointed Emergency Arbitrator directed the proceeding, which involved extensive briefing and testimony. Both Microsoft and Yahoo filed lengthy briefs, and each submitted affidavits from witnesses. (See Arbitrator’s Award at 8-14.) Two days of hearings, on October 7-8, 2013, included the presentation and cross-examination of ten witnesses, including the CEOs of both Microsoft and Yahoo. (See Frantz Decl., Exs. 1-2.) At the close of the proceedings, both parties submitted proposed findings of fact and conclusions of law. (See Opp’n Mem. at 11.)

On October 14, 2013, the Arbitrator issued a decision finding “that by imposing its pause and refusing to proceed with the scheduled Taiwan and Hong Kong migrations, Yahoo is in breach of the Agreement.”4 (See Arbitrator’s Award at 7.) The Arbitrator also concluded, inter alia,

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983 F. Supp. 2d 310, 2013 WL 5708604, 2013 U.S. Dist. LEXIS 151175, Counsel Stack Legal Research, https://law.counselstack.com/opinion/yahoo-inc-v-microsoft-corp-nysd-2013.