W.R. Cobb Company v. VJ Designs, LLC

130 F.4th 224
Court of Appeals for the First Circuit·Decided February 28, 2025·No. 24-1314·Published·Cited by 4 cases

Opinion

United States Court of Appeals For the First Circuit

No. 24-1314 W.R. COBB COMPANY,

Plaintiff, Appellant,

v.

V.J. DESIGNS, LLC, d/b/a Galili & Co.; BENJAMIN GALILI, Defendants, Appellees.

APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF RHODE ISLAND

[Hon. Mary S. McElroy, U.S. District Judge]

Before

Barron, Chief Judge,

Lynch and Thompson, Circuit Judges.

Robert D. Fine, with whom Chace Ruttenberg & Freedman, LLP was on brief, for appellant.

Kevin J. Bristow for appellees.

February 28, 2025

THOMPSON, Circuit Judge. This case involves a diamond business that never got off the ground. Appellant W.R. Cobb Company ("Cobb" or "Appellant") wanted to make and sell diamond products under the prestigious Forevermark brand -- one associated with high-quality diamonds. Unable to secure a license directly from Forevermark, Cobb sought out one of Forevermark's existing licensees, Appellee VJ Designs LLC ("VJ Designs" or "VJ") to propose a business collaboration. Eventually, the parties entered an agreement (the "Letter Agreement") to form a new company, called WR Cobb/VJ LLC ("Cobb/VJ" or the "Joint Entity"), that would "operate a Forevermark business under the Forevermark license." The wrinkle -- and a very big one -- was that VJ Designs could not sub-license, assign, or transfer the rights it licensed from Forevermark to another party, unless Forevermark agreed in writing.

Within months of closing the deal, the parties' venture fell apart. In the aftermath, Cobb sued VJ Designs and its owner Benjamin Galili (collectively, "Appellees") to recover funds it paid VJ under the Letter Agreement. Chief among Cobb's grievances was that VJ never assigned its rights under the Forevermark license to Cobb/VJ as the Letter Agreement purportedly obligated it to do. Following a two-day bench trial, the district court entered judgment in favor of Appellees on Cobb's breach of contract and misrepresentation claims. On appeal, Cobb argues that the district

court erred in not rescinding the Letter Agreement (i.e., Cobb wanted the district court to restore the parties to the status quo commercial positions they would have held had they never entered the Letter Agreement). Having carefully reviewed the full record and the parties' arguments, we affirm.

BACKGROUND

We recount the course of the parties' relationship consistent with the district court's factual findings following the bench trial, which are largely unchallenged on appeal, drawing additional details from the record as necessary to paint a complete picture. González-Rucci v. INS, 539 F.3d 66, 67 (1st Cir. 2008). A. Cobb's Quest For a Forevermark License W.R. Cobb Company is a jewelry manufacturer based in East Providence, Rhode Island, and, as noted, it wanted to sell diamond products under the Forevermark brand. Forevermark-branded diamonds are industry-recognized "premium quality" diamonds bearing an inscription of the Forevermark logo and a serial number identifying the specific diamond. Such diamonds command a higher price in the jewelry market than non-Forevermark-branded diamonds. Despite Cobb's long-standing efforts to obtain a Forevermark license, Forevermark would not issue one to Cobb.

Undeterred, Cobb came up with a supposed workaround and decided to pursue acquisition of a business that Forevermark had already licensed, VJ Designs. At the time, VJ Designs was a

jewelry company with a location in New York City, whose sole owner was Benjamin Galili. A look at a few of the contractual terms in VJ Designs' licensing agreement with Forevermark sheds some light on what triggered the parties' dispute. That contract (the "License") permitted VJ, in general terms, to manufacture, advertise, sell, and offer for sale Forevermark products using Forevermark marketing materials. These rights were "personal, non-transferable, [and] non-assignable," though the License contemplated that Forevermark could "agree[] in writing in advance to a proposed assignment, sub-license or transfer." The License further permitted Forevermark to "immediately terminate" the contract if VJ Designs "under[went] or propose[d] to undergo a Change of Control . . . which, in [Forevermark's] opinion, is likely to materially affect [VJ's] ability to carry out [VJ's] obligations under the Agreement." B. Cobb and VJ Negotiate the Letter Agreement Cobb began negotiating with VJ Designs in 2016. Roderick Lichtenfels, Cobb's President and CEO, sent letters in 2016 and 2017 offering either to purchase VJ Designs outright or to "assume ownership" of the License. Importantly, both of these early offer letters from Cobb expressly identified, as a condition precedent, "[t]he consent of FOREVERMARK for [Cobb] to assume [VJ Designs'] License Agreement."

Throughout 2018, Cobb and VJ Designs continued to discuss a potential deal. As part of the talks, on March 9, 2018, (VJ's) Galili emailed (Cobb's) Lichtenfels a copy of the License. A week later, Lichtenfels acknowledged in an email to Galili that any agreement "would need to be contingent upon Forevermark's approval for W.R. Cobb or one of its entities to assume ownership of VJ or the license." On May 30, 2018, Cobb and VJ Designs executed the Letter Agreement, which provided that the new Joint Entity, Cobb/VJ, "shall operate a Forevermark business under the Forevermark license with other assets related to the Forevermark business that [Cobb] and its affiliate are purchasing from VJ pursuant to the terms and conditions of this letter agreement." Notably, during the parties' drafting process, this language supplanted a provision that VJ Designs would "transfer the Forevermark license" to the Joint Entity.

Both parties agree that the final Letter Agreement structured ownership of the Joint Entity to give VJ a majority interest, with an eye towards alleviating Forevermark's concerns regarding the Joint Entity's use of Forevermark's brand.1 In particular, the Letter Agreement provided that, at the outset of

1 Of course, the parties disagree as to whether the ownership scheme was sufficient to secure Forevermark's consent to assignment of the License to the Joint Entity (as Cobb asserts), or merely Forevermark's permission for the Joint Entity to operate as an extension of VJ Designs (as VJ says).

the joint venture, VJ Designs would own 51% of Cobb/VJ and Cobb would own the remaining 49%.2 The agreement further expressly contemplated, using some seemingly odd commercial language, that once Forevermark became "comfortable with" Cobb, Cobb would "assume ownership of VJ's 51% interest" and thus have full ownership over the Joint Entity Cobb/VJ.3 Although VJ was the majority owner, the Letter Agreement stripped VJ Designs of "profits" and "distributions" associated with ownership and instead offered alternative forms of compensation for VJ. In a section of the Letter Agreement setting forth the "management services" VJ Designs would provide to the Joint Entity, the parties agreed that VJ would receive a share of the profits (with the percentage varying based on how much profit was realized). This tiered profit-sharing arrangement would survive cancellation of the "management services" section, which

More accurately, Cobb's ownership interest in Cobb/VJ would 2

be held by Wenham Enterprises, LLC ("Wenham"), an affiliate of Cobb's which was also owned and controlled by Lichtenfels. The parties have given us no reason to distinguish between Cobb and Wenham for the purposes of this appeal. For the sake of simplicity, we refer to Wenham's ownership interest in the Joint Entity and rights under the Letter Agreement as Cobb's.

3 That said, we cannot help but notice, that regardless of

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W.R. Cobb Company v. VJ Designs, LLC, 130 F.4th 224 (1st Cir. 2025).

130 F.4th 224 (W.R. Cobb Company v. VJ Designs, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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