W.R. Cobb Company v. VJ Designs, LLC

130 F.4th 224
CourtCourt of Appeals for the First Circuit
DecidedFebruary 28, 2025
Docket24-1314
StatusPublished
Cited by4 cases

This text of 130 F.4th 224 (W.R. Cobb Company v. VJ Designs, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
W.R. Cobb Company v. VJ Designs, LLC, 130 F.4th 224 (1st Cir. 2025).

Opinion

United States Court of Appeals For the First Circuit

No. 24-1314

W.R. COBB COMPANY,

Plaintiff, Appellant,

v.

V.J. DESIGNS, LLC, d/b/a Galili & Co.; BENJAMIN GALILI,

Defendants, Appellees.

APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF RHODE ISLAND

[Hon. Mary S. McElroy, U.S. District Judge]

Before

Barron, Chief Judge, Lynch and Thompson, Circuit Judges.

Robert D. Fine, with whom Chace Ruttenberg & Freedman, LLP was on brief, for appellant. Kevin J. Bristow for appellees.

February 28, 2025 THOMPSON, Circuit Judge. This case involves a diamond

business that never got off the ground. Appellant W.R. Cobb

Company ("Cobb" or "Appellant") wanted to make and sell diamond

products under the prestigious Forevermark brand -- one associated

with high-quality diamonds. Unable to secure a license directly

from Forevermark, Cobb sought out one of Forevermark's existing

licensees, Appellee VJ Designs LLC ("VJ Designs" or "VJ") to

propose a business collaboration. Eventually, the parties entered

an agreement (the "Letter Agreement") to form a new company, called

WR Cobb/VJ LLC ("Cobb/VJ" or the "Joint Entity"), that would

"operate a Forevermark business under the Forevermark license."

The wrinkle -- and a very big one -- was that VJ Designs could not

sub-license, assign, or transfer the rights it licensed from

Forevermark to another party, unless Forevermark agreed in

writing.

Within months of closing the deal, the parties' venture

fell apart. In the aftermath, Cobb sued VJ Designs and its owner

Benjamin Galili (collectively, "Appellees") to recover funds it

paid VJ under the Letter Agreement. Chief among Cobb's grievances

was that VJ never assigned its rights under the Forevermark license

to Cobb/VJ as the Letter Agreement purportedly obligated it to do.

Following a two-day bench trial, the district court entered

judgment in favor of Appellees on Cobb's breach of contract and

misrepresentation claims. On appeal, Cobb argues that the district

- 2 - court erred in not rescinding the Letter Agreement (i.e., Cobb

wanted the district court to restore the parties to the status quo

commercial positions they would have held had they never entered

the Letter Agreement). Having carefully reviewed the full record

and the parties' arguments, we affirm.

BACKGROUND

We recount the course of the parties' relationship

consistent with the district court's factual findings following

the bench trial, which are largely unchallenged on appeal, drawing

additional details from the record as necessary to paint a complete

picture. González-Rucci v. INS, 539 F.3d 66, 67 (1st Cir. 2008).

A. Cobb's Quest For a Forevermark License

W.R. Cobb Company is a jewelry manufacturer based in

East Providence, Rhode Island, and, as noted, it wanted to sell

diamond products under the Forevermark brand. Forevermark-branded

diamonds are industry-recognized "premium quality" diamonds

bearing an inscription of the Forevermark logo and a serial number

identifying the specific diamond. Such diamonds command a higher

price in the jewelry market than non-Forevermark-branded diamonds.

Despite Cobb's long-standing efforts to obtain a Forevermark

license, Forevermark would not issue one to Cobb.

Undeterred, Cobb came up with a supposed workaround and

decided to pursue acquisition of a business that Forevermark had

already licensed, VJ Designs. At the time, VJ Designs was a

- 3 - jewelry company with a location in New York City, whose sole owner

was Benjamin Galili. A look at a few of the contractual terms in

VJ Designs' licensing agreement with Forevermark sheds some light

on what triggered the parties' dispute. That contract (the

"License") permitted VJ, in general terms, to manufacture,

advertise, sell, and offer for sale Forevermark products using

Forevermark marketing materials. These rights were "personal,

non-transferable, [and] non-assignable," though the License

contemplated that Forevermark could "agree[] in writing in advance

to a proposed assignment, sub-license or transfer." The License

further permitted Forevermark to "immediately terminate" the

contract if VJ Designs "under[went] or propose[d] to undergo a

Change of Control . . . which, in [Forevermark's] opinion, is

likely to materially affect [VJ's] ability to carry out [VJ's]

obligations under the Agreement."

B. Cobb and VJ Negotiate the Letter Agreement

Cobb began negotiating with VJ Designs in 2016. Roderick

Lichtenfels, Cobb's President and CEO, sent letters in 2016 and

2017 offering either to purchase VJ Designs outright or to "assume

ownership" of the License. Importantly, both of these early offer

letters from Cobb expressly identified, as a condition precedent,

"[t]he consent of FOREVERMARK for [Cobb] to assume [VJ Designs']

License Agreement."

- 4 - Throughout 2018, Cobb and VJ Designs continued to

discuss a potential deal. As part of the talks, on March 9, 2018,

(VJ's) Galili emailed (Cobb's) Lichtenfels a copy of the License.

A week later, Lichtenfels acknowledged in an email to Galili that

any agreement "would need to be contingent upon Forevermark's

approval for W.R. Cobb or one of its entities to assume ownership

of VJ or the license." On May 30, 2018, Cobb and VJ Designs

executed the Letter Agreement, which provided that the new Joint

Entity, Cobb/VJ, "shall operate a Forevermark business under the

Forevermark license with other assets related to the Forevermark

business that [Cobb] and its affiliate are purchasing from VJ

pursuant to the terms and conditions of this letter agreement."

Notably, during the parties' drafting process, this language

supplanted a provision that VJ Designs would "transfer the

Forevermark license" to the Joint Entity.

Both parties agree that the final Letter Agreement

structured ownership of the Joint Entity to give VJ a majority

interest, with an eye towards alleviating Forevermark's concerns

regarding the Joint Entity's use of Forevermark's brand.1 In

particular, the Letter Agreement provided that, at the outset of

1 Of course, the parties disagree as to whether the ownership scheme was sufficient to secure Forevermark's consent to assignment of the License to the Joint Entity (as Cobb asserts), or merely Forevermark's permission for the Joint Entity to operate as an extension of VJ Designs (as VJ says).

- 5 - the joint venture, VJ Designs would own 51% of Cobb/VJ and Cobb

would own the remaining 49%.2 The agreement further expressly

contemplated, using some seemingly odd commercial language, that

once Forevermark became "comfortable with" Cobb, Cobb would

"assume ownership of VJ's 51% interest" and thus have full

ownership over the Joint Entity Cobb/VJ.3

Although VJ was the majority owner, the Letter Agreement

stripped VJ Designs of "profits" and "distributions" associated

with ownership and instead offered alternative forms of

compensation for VJ. In a section of the Letter Agreement setting

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