Moncada Alaniz v. Bay Promo, LLC

143 F.4th 18
Court of Appeals for the First Circuit·Decided July 2, 2025·No. 24-1045·Published·Cited by 1 cases

Opinion

United States Court of Appeals For the First Circuit

Nos. 24-1007 24-1045 ARELY NICOLLE MONCADA ALANIZ,

Appellee/Cross-Appellant, v.

BAY PROMO, LLC,

Appellant/Cross-Appellee.

APPEALS FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MASSACHUSETTS

[Hon. Richard G. Stearns, U.S. District Judge]

Before

Barron, Chief Judge,

Thompson and Rikelman, Circuit Judges.

George W. Thomas, with whom Robert L. Sirianni Jr. was on brief, for appellant/cross-appellee.

Charles G. Devine, Jr. for appellee/cross-appellant.

July 2, 2025

THOMPSON, Circuit Judge. In March 2020, the COVID-19 pandemic brought about a global health crisis which led to a rapid spike in demand for products not then in the collective consciousness of the world -- personal protective equipment ("PPE"). Across the world community, people needed PPE such as surgical masks, K-95 masks, and surgical coats, and it was needed in a hurry. Amid this frenzied and unpredictable business landscape, Appellant and Cross-Appellee Bay Promo, LLC -- a miscellaneous merchandise supplier -- moved quickly to meet this urgent demand by supplying government entities and private corporations with PPE, and, in the finest capitalistic tradition, it looked to make a profit while doing so. Appellee and Cross-Appellant Arely Nicolle Moncada Alaniz ("Moncada"), an "I-know-a-guy" kind of person, was brought in to participate in this entrepreneurial enterprise.

Lucrative contracts and agreements with suppliers and buyers got negotiated and effectuated, but whose efforts sealed those deals is the dispute which brought today's litigants to our doorsteps. Following a cumbrous two-day bench trial in the Massachusetts Federal District Court, both parties gripe about the results below. Bay Promo seeks a reversal of the court's breach of contract holding which found Moncada entitled to a commission payment on one lucrative PPE order. Although Moncada thinks the district court got that piece just right, she's quite disgruntled

with the court's determination that she was not entitled to a commission payment on nine other orders she worked on. After untangling this web of claims, we find each party's protestations without merit.

I. BACKGROUND

Our appellate work begins with a description of the pertinent facts that form the basis of this dispute. Arriving here from a bench trial, "we recount the relevant facts as found by the district court, consistent with record support." Reyes v. Garland, 26 F.4th 516, 518 (1st Cir. 2022) (quoting González-Rucci v. INS, 539 F.3d 66, 67 (1st Cir. 2008)); see also BioPoint, Inc. v. Dickhaut, 110 F.4th 337, 341 (1st Cir. 2024).

Bay Promo is a Florida limited liability company with its principal place of business in Tampa, Florida. Its two principals, Thisal Jayasuriya and Humberto Arguello, Jr., will be main characters in this story. Arguello's mother, Margina Arguello ("Margina"),1 functioning as Bay Promo's general manager and sales manager, plays a role in this tale too. In order to set the stage for our analysis, it will be helpful to the gentle reader if we familiarize ourselves with a few agreements that materialized over a short period of time in the spring of 2020 and which underlie today's dispute. Once we understand these deals, we must also

1 We refer to Ms. Arguello by her first name in order to keep the parties straight. In doing so, we mean no disrespect to her.

look at the conversations taking place between Moncada and Bay Promo along the way because, as we will explain, alleged promises of commission payments lie at the heart of the parties' contestations.

A. Moncada's Commission Agreement We'll start with the first formal tie between the parties. On March 23, 2020, Arguello brought Moncada, a resident of Massachusetts, into the Bay Promo fold to work as a "sales distribut[ion] officer." At the time, Moncada was enrolled as an undergraduate student at Emerson College and knew Arguello through a family connection back in Nicaragua.

The terms of Moncada's employment and the commission that all agreed she would earn on a pending order were memorialized in a thirty-day written Commission Agreement that went into effect on March 21, 2020.2 Pursuant to that detailed agreement, Moncada's role with Bay Promo would include performing "duties as are customarily performed by an employee in a similar position," and "other and unrelated services and duties as may be assigned to [her] from time to time." However, of import here, Moncada's employment terms did not empower her to "enter into any contracts

2 The astute reader may notice the Commission Agreement went into effect two days before Moncada's start with Bay Promo. As discussed below, the earlier date marked the beginning of what would become known as the New York Order organized by Moncada which was intentionally covered by the Commission Agreement.

or commitments for or on behalf of [Bay Promo] without first obtaining the express written consent of [Bay Promo]."

Along with outlining Moncada's day to day duties, this Commission Agreement included a promise from Bay Promo to pay Moncada a commission "based on 6% of gross sales of [$]3,640,000.00 USD . . . at the conclusion of each project." Notwithstanding this 'each project' language, the parties acknowledge that the Agreement does not define the term, but they do agree that "project" in this initial agreement related solely to the purchase of protective masks by Denim & More, PC (a company the reader will become familiar with shortly) from Bay Promo for sale to New York City. For any subsequent projects, the Agreement stated that the "commission rate will be determined by Humberto Arguello CEO [on a] project by project basis."

During her time with Bay Promo (which lasted about three weeks before the relationship soured), Moncada's job entailed, amongst other things, receiving purchase orders from clients and forwarding those orders to Arguello or Margina. But at no point was she ever delegated the task of pricing sales items or drafting purchase orders or invoices (Arguello or Margina handled that). As happened, Moncada was never formally terminated by Bay Promo, but her employment demise became quite clear once she lost access to her work "portal" in mid-April, and then her Bay Promo email a few days later.

Having laid out the basics of Moncada's employment arrangement with Bay Promo, we'll turn now to the various PPE orders in controversy that were placed with Bay Promo during Moncada's limited term. For each order placed by a couple of companies, specifically, Denim & More, PC and Cravens Group LLC (more to come in a moment on these pivotal players), Moncada feels that she is entitled to a 6% commission because she considers herself to be -- as they say in the common parlance of business -- the rainmaker who caused the introduction of these companies to Bay Promo in the first place.

B. The New York Order

So, enter stage right, Lee Parrish, co-founder (with his son) of Denim & More, PC, a company that sold t-shirts and denim products. Shortly after its formation, which by serendipity occurred just before the start of the pandemic, and before Denim & More ever made a sale, a friend of New York Senator Chuck Schumer contacted Parrish inquiring whether his company could supply protective face masks to New York City. In response Parrish turned to his former associate, James Scott Vaughn, who referred Parrish to Moncada. Vaughn had recently worked with Moncada's father and knew of Moncada's access to Bay Promo.

Free access — add to your briefcase to read the full text and ask questions with AI

Moncada Alaniz v. Bay Promo, LLC, 143 F.4th 18 (1st Cir. 2025).

143 F.4th 18 (Moncada Alaniz v. Bay Promo, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Untitled Case
M.D. Florida, 2026
Untitled Case
D. Massachusetts, 2026
United States v. Yoon
First Circuit, 2026
Thompson v. Wilson
First Circuit, 2025