Moncada Alaniz v. Bay Promo, LLC

143 F.4th 18
CourtCourt of Appeals for the First Circuit
DecidedJuly 2, 2025
Docket24-1045
StatusPublished
Cited by1 cases

This text of 143 F.4th 18 (Moncada Alaniz v. Bay Promo, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Moncada Alaniz v. Bay Promo, LLC, 143 F.4th 18 (1st Cir. 2025).

Opinion

United States Court of Appeals For the First Circuit

Nos. 24-1007 24-1045 ARELY NICOLLE MONCADA ALANIZ,

Appellee/Cross-Appellant,

v.

BAY PROMO, LLC,

Appellant/Cross-Appellee.

APPEALS FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MASSACHUSETTS

[Hon. Richard G. Stearns, U.S. District Judge]

Before

Barron, Chief Judge, Thompson and Rikelman, Circuit Judges.

George W. Thomas, with whom Robert L. Sirianni Jr. was on brief, for appellant/cross-appellee.

Charles G. Devine, Jr. for appellee/cross-appellant.

July 2, 2025 THOMPSON, Circuit Judge. In March 2020, the COVID-19

pandemic brought about a global health crisis which led to a rapid

spike in demand for products not then in the collective

consciousness of the world -- personal protective equipment

("PPE"). Across the world community, people needed PPE such as

surgical masks, K-95 masks, and surgical coats, and it was needed

in a hurry. Amid this frenzied and unpredictable business

landscape, Appellant and Cross-Appellee Bay Promo, LLC -- a

miscellaneous merchandise supplier -- moved quickly to meet this

urgent demand by supplying government entities and private

corporations with PPE, and, in the finest capitalistic tradition,

it looked to make a profit while doing so. Appellee and

Cross-Appellant Arely Nicolle Moncada Alaniz ("Moncada"), an

"I-know-a-guy" kind of person, was brought in to participate in

this entrepreneurial enterprise.

Lucrative contracts and agreements with suppliers and

buyers got negotiated and effectuated, but whose efforts sealed

those deals is the dispute which brought today's litigants to our

doorsteps. Following a cumbrous two-day bench trial in the

Massachusetts Federal District Court, both parties gripe about the

results below. Bay Promo seeks a reversal of the court's breach

of contract holding which found Moncada entitled to a commission

payment on one lucrative PPE order. Although Moncada thinks the

district court got that piece just right, she's quite disgruntled

- 2 - with the court's determination that she was not entitled to a

commission payment on nine other orders she worked on. After

untangling this web of claims, we find each party's protestations

without merit.

I. BACKGROUND

Our appellate work begins with a description of the

pertinent facts that form the basis of this dispute. Arriving

here from a bench trial, "we recount the relevant facts as found

by the district court, consistent with record support." Reyes v.

Garland, 26 F.4th 516, 518 (1st Cir. 2022) (quoting González-Rucci

v. INS, 539 F.3d 66, 67 (1st Cir. 2008)); see also BioPoint, Inc.

v. Dickhaut, 110 F.4th 337, 341 (1st Cir. 2024).

Bay Promo is a Florida limited liability company with

its principal place of business in Tampa, Florida. Its two

principals, Thisal Jayasuriya and Humberto Arguello, Jr., will be

main characters in this story. Arguello's mother, Margina Arguello

("Margina"),1 functioning as Bay Promo's general manager and sales

manager, plays a role in this tale too. In order to set the stage

for our analysis, it will be helpful to the gentle reader if we

familiarize ourselves with a few agreements that materialized over

a short period of time in the spring of 2020 and which underlie

today's dispute. Once we understand these deals, we must also

1 We refer to Ms. Arguello by her first name in order to keep the parties straight. In doing so, we mean no disrespect to her.

- 3 - look at the conversations taking place between Moncada and Bay

Promo along the way because, as we will explain, alleged promises

of commission payments lie at the heart of the parties'

contestations.

A. Moncada's Commission Agreement

We'll start with the first formal tie between the

parties. On March 23, 2020, Arguello brought Moncada, a resident

of Massachusetts, into the Bay Promo fold to work as a "sales

distribut[ion] officer." At the time, Moncada was enrolled as an

undergraduate student at Emerson College and knew Arguello through

a family connection back in Nicaragua.

The terms of Moncada's employment and the commission

that all agreed she would earn on a pending order were memorialized

in a thirty-day written Commission Agreement that went into effect

on March 21, 2020.2 Pursuant to that detailed agreement, Moncada's

role with Bay Promo would include performing "duties as are

customarily performed by an employee in a similar position," and

"other and unrelated services and duties as may be assigned to

[her] from time to time." However, of import here, Moncada's

employment terms did not empower her to "enter into any contracts

2 The astute reader may notice the Commission Agreement went into effect two days before Moncada's start with Bay Promo. As discussed below, the earlier date marked the beginning of what would become known as the New York Order organized by Moncada which was intentionally covered by the Commission Agreement.

- 4 - or commitments for or on behalf of [Bay Promo] without first

obtaining the express written consent of [Bay Promo]."

Along with outlining Moncada's day to day duties, this

Commission Agreement included a promise from Bay Promo to pay

Moncada a commission "based on 6% of gross sales of [$]3,640,000.00

USD . . . at the conclusion of each project." Notwithstanding

this 'each project' language, the parties acknowledge that the

Agreement does not define the term, but they do agree that

"project" in this initial agreement related solely to the purchase

of protective masks by Denim & More, PC (a company the reader will

become familiar with shortly) from Bay Promo for sale to New York

City. For any subsequent projects, the Agreement stated that the

"commission rate will be determined by Humberto Arguello CEO [on

a] project by project basis."

During her time with Bay Promo (which lasted about three

weeks before the relationship soured), Moncada's job entailed,

amongst other things, receiving purchase orders from clients and

forwarding those orders to Arguello or Margina. But at no point

was she ever delegated the task of pricing sales items or drafting

purchase orders or invoices (Arguello or Margina handled that).

As happened, Moncada was never formally terminated by Bay Promo,

but her employment demise became quite clear once she lost access

to her work "portal" in mid-April, and then her Bay Promo email a

few days later.

- 5 - Having laid out the basics of Moncada's employment

arrangement with Bay Promo, we'll turn now to the various PPE

orders in controversy that were placed with Bay Promo during

Moncada's limited term. For each order placed by a couple of

companies, specifically, Denim & More, PC and Cravens Group LLC

(more to come in a moment on these pivotal players), Moncada feels

that she is entitled to a 6% commission because she considers

herself to be -- as they say in the common parlance of

business -- the rainmaker who caused the introduction of these

companies to Bay Promo in the first place.

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Cite This Page — Counsel Stack

Bluebook (online)
143 F.4th 18, Counsel Stack Legal Research, https://law.counselstack.com/opinion/moncada-alaniz-v-bay-promo-llc-ca1-2025.