Woodland Tools Inc. v. Fiskars Brands, Inc.

District Court, W.D. Wisconsin·Decided August 26, 2024·No. 3:22-cv-00540·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF WISCONSIN

FISKARS FINLAND OY AB, and FISKARS BRANDS INC.,

Plaintiffs, v. OPINION and ORDER

WOODLAND TOOLS INC., LUMINO, INC., 22-cv-540-jdp ROSS GUNDLACH, VANCE KOCH, and STEPHANIE COTA,

Defendants.

This case is a battle between competitors in the hand-held gardening tool market. The plaintiffs are Fiskars Finland Oy Ab and Fiskars Brands Inc., of orange-handled scissors fame. Defendant Woodland Tools, Inc. is the upstart. Fiskars says that Woodland, through an affiliated company, defendant Lumino, Inc., recruited three Fiskars’s employees to use Fiskars’s designs, trade secrets, and confidential information for a line of copycat tools. Woodland asserts counterclaims against Fiskars for false advertising and tortious interference. The parties seek summary judgment on virtually all issues. The many claims and counterclaims mostly miss the mark, and the court will dismiss most of them on summary judgment. The one exception is part of Woodland’s claim against Fiskars for false advertising, based on Fiskars’s statements about the cutting power of its tools, and some of its statements that certain products were designed in the United States. BACKGROUND The court will provide a succinct summary of the background facts here, saving the details for the analysis section. Fiskars designs, manufactures, and sells consumer goods in dozens of countries worldwide. Fiskars’s products include gardening and yard tools, for which it owns both design and utility patents. Woodland Tools was founded in 2020 by Michael Kollman and Keegan Nesvacil, a former Fiskars employee. Woodland also makes and sells gardening tools. Both

Fiskars and Woodland distribute their products through some of the same brick-and-mortar retailers, such as Blain’s Farm and Fleet and Menards. They also use some of the same oversees manufacturers. Kollman also owns the company Lumino, Inc., which makes and sells window treatments. Fiskars says Lumino is merely an alter ego of Woodland; Woodland denies that, although all agree that Woodland and Lumino share some resources. Lumino hired several former Fiskars employees, including the three who are individual defendants here. Ross Gundlach left Fiskars and began working at Lumino in April 2021. When

Gundlach left Fiskars, he was a category manager, and his job duties included sales analytics and planograms (how products are displayed at retail stores). Gundlach joined Lumino as its director of sales analytics. Stephanie Cota was the global director of business and offering at Fiskars, and she began working as a director at Lumino in February 2022. Vance Koch had worked for Gundlach when Gundlach was at Fiskars. In September 2021, Koch left Fiskars and began working at Lumino. Koch had worked as a sales analyst at Fiskars since June 2018, shortly after he completed his undergraduate degree. While working at Fiskars, Koch had developed code using

the open source programming language Python to automate the downloading and formatting of point-of-sales data from Fiskars’s retail distributors. In the weeks before Koch left Fiskars, he emailed himself the Python code that he had written. Once he was at Lumino, he downloaded it to a Lumino computer. In spring 2022, Fiskars learned that Woodland products were being sold at some of the same retailers as Fiskars. Some Fiskars employees believed that Woodland sold products similar

to those sold by Fiskars. They suspected that the former Fiskars employees working at Woodland were using their knowledge of Fiskars products to create copycat products at Woodland. As part of its investigation of the new competitor, Fiskars discovered that Woodland was using three suppliers in China, Vietnam, and Taiwan that Fiskars also worked with. In July 2022, Fiskars demanded that the suppliers stop manufacturing products for Woodland that competed with the products they made for Fiskars. Fiskars also asked for information about the suppliers’ relationships with Woodland. Fiskars filed this lawsuit in September 2022. In October 2022, Fiskars notified the

suppliers about this lawsuit and demanded that they stop manufacturing any products that Fiskars accessed of patent infringement.

ANALYSIS The factual outline of the dispute is simple enough, but the parties assert many claims against each other. All the parties move for summary judgment on the claims brought against them. The claims fall into two broad categories: (1) those based on the products they sell and advertising claims about them; and (2) those based on specific incidents of misconduct. The main part of the court’s opinion takes these categories one at a time.

Summary judgment is appropriate only if there is no genuine dispute as to any material fact. Fed. R. Civ. P. 56(a). In ruling on a motion for summary judgment, the court views all facts and draws all inferences in the light most favorable to the non-moving party. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 255 (1986). Summary judgment will not be granted unless “the record taken as a whole could not lead a rational trier of fact to find for the non-moving party.” Sarver v. Experian Info. Sols., 390 F.3d 969, 970 (7th Cir. 2004) (quoting Matsushita Elec.

Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 586–87 (1986)). A. Product and advertising claims Fiskars contends that Woodland copied Fiskars’s products and made false statements about its products to gain an unfair advantage in the garden tool market. Fiskars originally asserted the infringement of four design patents. It has withdrawn the claims based on two of the patents, Dkt. 64, so two remain. For its part, Woodland asserts false advertising claims based on statements Fiskars makes about its products. The court begins with Fiskars’s patent

infringement claims, and then turns to the parties’ false advertising claims. 1. Fiskars’s patent claims Fiskars’s U.S. Patent No. D720,969 claims an ornamental design for gardening snips. Fiskars’s U.S. Patent No. D684,828 claims an ornamental design for a trimming tool commonly referred to as a “lopper.” Fiskars accuses Woodland of infringing both patents, and Woodland moves for summary judgment of noninfringement. “A design patent only protects the novel, ornamental features of the patented design.” OddzOn Prod., Inc. v. Just Toys, Inc., 122 F.3d 1396, 1405 (Fed. Cir. 1997). To determine if an

accused product infringes a design patent, courts apply the ordinary observer test that the Supreme Court originally set out in Gorham Company v. White, 81 U.S. 511 (1871). Under this test, a design patent is infringed when the accused product would appear “so similar to the claimed design that a purchaser familiar with the prior art would be deceived by the similarity between the claimed and accused designs, ‘inducing him to purchase one supposing it to be the other.’” Egyptian Goddess, Inc. v. Swisa, Inc., 543 F.3d 665, 683 (Fed. Cir. 2008) (quoting Gorham, 81 U.S. at 528). This is a question of fact that Fiskars has the burden of proving. Richardson v. Stanley Works, Inc., 597 F.3d 1288, 1295 (Fed. Cir. 2010).

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Woodland Tools Inc. v. Fiskars Brands, Inc., (W.D. Wis. 2024).

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