Wissel v. Rural Media Group, Inc.

CourtDistrict Court, N.D. Texas
DecidedFebruary 27, 2025
Docket4:24-cv-00999
StatusUnknown

This text of Wissel v. Rural Media Group, Inc. (Wissel v. Rural Media Group, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wissel v. Rural Media Group, Inc., (N.D. Tex. 2025).

Opinion

UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF TEXAS FORT WORTH DIVISION

ELLYSE WISSEL, ET AL.,

Plaintiffs,

v. No. 4:24-cv-00999-P

RURAL MEDIA GROUP, INC.,

Defendant.

MEMORANDUM OPINION & ORDER Before the Court is Defendant Rural Media Group, Inc.’s (“RMG”) Motion to Transfer. ECF No. 21. Having reviewed the Motion, relevant docket filings, and applicable law, the Court will deny the Motion. BACKGROUND This case is the second-filed federal class action against Defendant and its related entities alleging violations of the Video Privacy Protection Act (“VPPA”). 18 U.S.C. § 2710. The first, filed on September 25, 2024, in the United States District Court for the Central District of California (the “California action”), was brought by plaintiff Lindsy Saarloos representing a putative class against The Cowboy Channel, LLC (“Cowboy Channel”). The second, this case, was filed on October 18, 2024 (the “Texas action”), by Plaintiffs Ellyse Wissel, Michelle Anderson, and McClain Mott against RMG, the parent company of Cowboy Channel. Plaintiffs’ Complaint in this case alleges that the Parties are bound by a forum selection clause (hereinafter “FSC”) designating Tarrant County as the sole jurisdiction where suit could be brought. When Plaintiffs subscribed to Cowboy Channel’s streaming video services, Plaintiffs agreed to the Terms of Service. The Terms of Service contained the relevant FSC: “Each party to this Agreement hereby submits to the exclusive jurisdiction of the state and federal courts sitting in the County of Tarrant in the State of Texas, and waives any jurisdictional, venue or inconvenient forum objections to such courts.”1 Because the California action was filed before the Texas action, RMG filed this Motion on December 20, 2024, asking the Court to send this case to the Central District of California under the first-to-file rule. The Court will now address that Motion. LEGAL STANDARD Fifth Circuit courts apply a “strong presumption in favor of the enforcement” of mandatory forum selection clauses. Weber v. PACT XPP Techs., AG, 811 F.3d 758, 773 (5th Cir. 2016). To avoid enforcement of a forum selection clause, a party “must demonstrate that [the forum selection clause] is invalid rather than merely claim that the contract is invalid.” Id. at 774. On the other hand, courts use the first-to-file doctrine to evaluate cases “that might substantially duplicate those raised by a case pending in another court.” Cadle Co. v. Whataburger of Alice, Inc., 174 F.3d 599, 604 (5th Cir. 1999). To determine whether there is substantial overlap, the court may consider whether “the core issue” is the same and whether “much of the proof adduced . . . would likely be identical.” Hart v. Donostia, LLC, 290 F. Supp. 3d 627, 631 (W.D. Tex. 2018) (quoting Int’l Fid. Ins. Co. v. Sweet Little Mex. Corp., 665 F.3d 671, 678 (5th Cir. 2011)). ANALYSIS The Court will first evaluate the FSC in the Terms of Service, including the FSC’s: (1) applicability to RMG; (2) enforceability; (3) impact on the first-to-file rule; and (4) effect on the putative class in the California action. The Court will then address whether Plaintiffs are entitled to attorney’s fees.

1ECF No. 32, Ex. A at 9–10. A. The FSC As a preliminary question, the Court must determine the FSC’s applicability to RMG as a non-signatory. Then, the Court will address the FSC’s enforceability more generally, as well as the FSC’s impact on the first-to-file rule and the California action. 1. Applicability to RMG The first issue is whether the Terms of Service entered into by Plaintiffs, which contains the FSC, includes RMG as a party to the contract. “Under the general principles of contract law, it is axiomatic that courts cannot bind a non-party to a contract, because that party never agreed to the terms set forth therein.” Adams v. Unione Mediterranea Di Sicurta, 364 F.3d 646, 652 (5th Cir. 2004). Based on a plain language reading, the Terms of Service do not include RMG as a party. The agreement, which each Plaintiff agreed to upon subscription, reads in relevant part: WELCOME! THE COWBOY CHANNEL [THE ‘STATION’] THAT IS PROVIDING THIS SITE (THE ‘WEB SITE PROVIDES A VARIETY OF ONLINE SERVICES, FROM FREE NEWS AND WEATHER INFORMATION TO ENTERTAINMENT AND ELECTRONIC COMMERCE ON THE WEB SITE SUBJECT TO YOUR ACCEPTANCE AND COMPIANCE WITH THE TERMS AND CONDITIONS SET FORTH BELOW (THE ‘AGREEMENT’).2 Based on this language, the Cowboy Channel, not RMG, is the only signatory to the Terms of Service. On the same website, but on a separate page, is the Privacy Policy. In pertinent part, the Privacy Policy states: “The applicable Terms of Service or License Agreement you enter into with RMG [defined as ‘Rural Media Group, Inc.’] will govern which RMG company is the controller of your data.”3 By suggesting a subscriber “enter[s] into [the

2ECF No. 32, Ex. A at 5. 3Id. Ex. C at 14. Terms of Service] with RMG,” the Privacy Policy, unlike the Terms of Service, references RMG as a signatory. Still, the Privacy Policy is a separate agreement on a separate page, and therefore it does not modify the four corners of the otherwise clear Terms of Service. Yet, even if RMG is a non-signatory based on a plain interpretation of the Terms of Service, the Fifth Circuit has considered whether non- signatories may still be bound by a forum selection clause. See Franlink Inc. v. BACE Servs., Inc., 50 F.4th 432 (5th Cir. 2022). A non-signatory may be bound if the non-signatory is “‘closely related’ to the dispute such that it becomes ‘foreseeable’ that it will be bound.” Id. at 441. For this analysis, courts may consider factors such as: “(1) common ownership between the signatory and the non-signatory, (2) direct benefits obtained from the contract at issue, (3) knowledge of the agreement generally and (4) awareness of the forum selection clause particularly.” Id. at 442. RMG is the parent company of the Cowboy Channel. Therefore, for the first factor, there is common ownership between the signatory, Cowboy Channel, and the non-signatory, RMG. For the second factor, the Court finds that RMG also receives direct benefits from the contract. The Terms of Service presumably benefit the Cowboy Channel because the Cowboy Channel requires subscribers to agree for access to content.4 And although the Terms of Service do not mention RMG, the Privacy Policy does. As discussed above, the Privacy Policy cannot bind RMG as a signatory because it is a separate agreement. However, the Privacy Policy can suggest that RMG benefits from such agreement. Again, the Privacy Policy states: “The applicable Terms of Service or License Agreement you enter into with RMG [defined as ‘Rural Media Group, Inc.’] will govern which RMG company is the controller of your data.” The Privacy Policy references all Terms of Service agreements, whether with the Cowboy Channel or otherwise, as being “enter[ed] into with RMG.” This lack of distinction indicates that RMG is receiving a direct benefit through its subsidiaries’ Terms of

4See ECF No. 32, Ex. A at 5 (“By accessing or using this web site, you agree to be bound by the Terms and Conditions set forth below.”). Service agreements because its own Privacy Policy makes reference to and clarifies those agreements.

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Wissel v. Rural Media Group, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/wissel-v-rural-media-group-inc-txnd-2025.