Wine of Japan Import, Inc. v. Sapporo U.S.A., Inc.

New Jersey Superior Court Appellate Division·Decided September 24, 2024·No. A-1051-23·Unpublished

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION This opinion shall not "constitute precedent or be binding upon any court ." Although it is posted on the internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION

DOCKET NO. A-1051-23

WINE OF JAPAN IMPORT, INC. and SANWA TRADING CO., INC.,

Plaintiffs-Appellants,

v.

SAPPORO U.S.A., INC., MASASHI MINAMI, ANDREW MURPHY, and TAKESHI MIYAHARA,

Defendants-Respondents.

Argued September 11, 2024 – Decided September 24, 2024

Before Judges Currier, Marczyk, and Torregrossa-

O'Connor.

On appeal from the Superior Court of New Jersey, Law Division, Morris County, Docket No. L-2143-22.

James Philip Chou argued the cause for appellants (Saul Ewing LLP, attorneys; James Philip Chou and Marshall O. Dworkin (Moritt Hock & Hamroff LLP), on the briefs).

Andrew B. Kratenstein (McDermott Will & Emery LLP) of the New York bar, admitted pro hac vice, argued the cause for respondents (Jessica Greer Griffith (McDermott Will & Emery LLP) and Andrew B.

Kratenstein, attorneys; Jessica Greer Griffith and Andrew B. Kratenstein, of counsel and on the brief).

Kyle Vellutato argued the cause for amicus curiae Beer Wholesalers' Association of New Jersey (O'Toole Scrivo, LLC, attorneys; Kyle Vellutato and Antonio Vayas, of counsel and on the brief).

PER CURIAM Plaintiffs Wine of Japan Import, Inc. (WOJ), and Sanwa Trading Co., Inc., (Sanwa), appeal from the October 23, 2023 Law Division order dismissing their complaint and granting defendants' Sapporo U.S.A., Inc., Masashi Minami, Andrew Murphy, and Takeshi Miyahara (Sapporo U.S.A.) motion to compel arbitration. Based on our review of the record and applicable legal principles, we dismiss the appeal as moot.

I.

Sapporo Holdings is a Japanese company that brews Sapporo beer. In 1984, Sapporo Holdings founded Sapporo U.S.A. Sapporo U.S.A. relies on distributors to sell Sapporo products nationally. Sapporo U.S.A. works with thirteen distributors that sell Sapporo beer in the New York City metropolitan area including New Jersey. These distribution agreements are non-exclusive.

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Thus, distributors compete with each other on service, brand selection, and other commercial factors. Plaintiffs are two such distributors who entered into a Wholesaler Agreement (Agreement) with Sapporo U.S.A. to distribute Sapporo products in New York and New Jersey.

WOJ was founded in 1973, specializing in the wholesale distribution of ultra-premium Japanese sake, spirits, and beer in the United States. Sanwa was established in 1984 as WOJ's importer of alcohol and commercial foodstuffs. WOJ has a forty-five-year relationship with Sapporo U.S.A. and helped introduce the Sapporo brand in the United States.

The relationship between Sapporo U.S.A. and plaintiffs is governed by the most recent Agreement entered into by the parties in March 2005. The Agreement defines plaintiffs' "non-exclusive" territory as certain counties in the metropolitan New York area including New Jersey (the Territory). Sapporo U.S.A. also works with other distributors that sell Sapporo beer in the Territory.

In view of plaintiffs' importance to the success of Sapporo's brand in their Territory, section 1(a) of the Agreement states:

Sapporo and [plaintiffs] recognize and agree that it is essential to their mutual objectives under this Agreement that [plaintiffs] maintain financial and competitive capabilities to achieve efficient and effective distribution of Sapporo's products in [plaintiffs'] Territory . . . and to assure continued

A-1051-23

protection of the high quality and integrity of Sapporo products.

To advance that goal, under section 1(d) of the Agreement, plaintiffs agreed to use their "best efforts" to maximize the sale and distribution of Sapporo products in their territory. Specifically, plaintiffs agreed:

[t]o use [their] best efforts to promote the sale and distribution of Sapporo's Products to all possible accounts in its market area. [Plaintiffs] shall furnish and maintain at [their] own expense the sale and distribution organization suitable and sufficient for the proper effective performance of [their] obligations herein. [Plaintiffs] shall conduct such sales, promotional and advertising activities reasonably necessary to fulfill [their] obligations[.]

There is no definition of "best efforts" in the Agreement.

Under section 6(b) of the Agreement, either party has the right to terminate the Agreement on sixty-days prior written notice so long as the party giving notice "reasonably believes that such termination will be mutually beneficial to both parties."

Additionally, and central to the dispute before the trial court, the Agreement contained a "Governing Law and Arbitration" provision. Section 11 states in pertinent part:

This Agreement shall be governed by, and construed in accordance with, the laws of the State of New York. Any controversy or claim arising out of or

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relating to this Agreement shall be settled by arbitration in New York, New York pursuant to the rules and regulations of the American Arbitration Association.

Any party seeking arbitration shall notify the other party and set forth the reasons such arbitration is being sought. . . . Judgment on the award of the arbitrators may be entered by any court having jurisdiction to do so. Sapporo and [plaintiffs] hereby irrevocably consent to the jurisdiction of the State of New York over their person and waive any defense based on improper venue, inconvenient venue arbitration shall be deemed a breach of this Agreement.

Sapporo U.S.A. asserted that plaintiffs' sales performance began to decline sometime before the onset of the COVID-19 pandemic in 2020.1 Specifically, it alleged plaintiffs' sales volume decreased over twenty percent from 2019 to 2022. In September 2022, Sapporo U.S.A. senior executives met with plaintiffs and expressed concern that plaintiffs' sales performance was substantially worse than other distributors' sales performance in the Territory. Sapporo U.S.A. representatives shared sales data demonstrating this disparity.

1 Plaintiffs argue that any purported decline in their sales figures regarding Sapporo products was a result of natural market conditions and not their alleged failure to use "best efforts." They note the COVID-19 pandemic particularly devastated Asian restaurants in New York City, which resulted in the closure of seven of their retailer-customers in New Jersey and 129 retailer-customers in New York. These closures had a disproportionate impact on plaintiffs' sales volumes.

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Plaintiffs allege the meeting was originally planned for Sapporo to introduce its new vice president of sales. However, they contend Sapporo U.S.A. used this meeting as an "ambush" to execute a preconceived plan to terminate the Agreement with plaintiffs.

Shortly thereafter, Sapporo U.S.A., by letters dated October 4, 2022, sent "Notice[s] of Deficiency and Pending Termination" of the Agreement to plaintiffs. Sapporo U.S.A. advised plaintiffs that they violated the Agreement by failing to use their best efforts to promote the sale and distribution of Sapporo products in their respective territory. Sapporo U.S.A. requested that plaintiffs provide a written plan of corrective action to cure the sales deficiencies by October 24, 2022. The termination notices also stated that Sapporo U.S.A. was willing to discuss the sale of plaintiffs' distribution rights to another distributor if plaintiffs preferred.

Plaintiffs responded to the termination notices denying any breach of the Agreement and invited Sapporo U.S.A. to make an offer for their distribution rights. The parties were unable to agree on the issue of the sale of the distribution rights.

Plaintiffs filed a complaint and an order to show cause seeking a preliminary injunction in December 2022. In January 2023, Sapporo U.S.A.

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