Williamson v. Gunvalson

District Court, D. Nevada·Decided July 30, 2021·No. 2:13-cv-01019·Unknown

Opinion

Robert Williamson, III and Vicki’s Vodka, Case No.: 2:13-cv-01019-JAD-EJY LLC, Plaintiffs Findings of Fact, Conclusions of Law, and v. Final Judgment Following Bench Trial Victoria L. Gunvalson, et al., Defendants For eight years, Robert Williamson, Victoria “Vicki” Gunvalson, Michael Nicholson, and their respective romantic partners and companies have battled over the fallout of failed spirits company Vicki’s Vodka, LLC. By the start of the bench trial on June 15, 2021, the case had distilled down to Williamson’s and Vicki’s Vodka’s claims against Gunvalson and Nicholson for breach of contract, misrepresentation, promissory estoppel, and breach of the implied covenant of good faith and fair dealing. While the procedural vagaries of the case are complex, the substantive issues are straightforward: Williamson claims that he was wronged after he invested in a reality-television star’s alcohol company because his business partners inadequately promoted the product and unlawfully kept him from realizing the millions of dollars he was promised to reap. But based on five days of testimony and the parties’ exhibits and briefing, I find that the plaintiffs have failed to prove any of their claims or damages. So I enter judgment in favor of the defendants and against the plaintiffs and close this case. Findings of Fact The Kentucky Derby produced more than mint juleps, pastel hats, and a champion thoroughbred in 2012. Three friends—Gunvalson, a long-standing cast member of reality television’s “Real Housewives of Orange County”; her then-boyfriend David Brooks Ayers; and

2002 World Series of Poker winner Williamson—tentatively agreed to start a vodka business.1 Ayers and Gunvalson had been toying with the idea for months.2 Inspired by the success of New York-based, Real Housewife Bethenny Frankel’s “Skinnygirl” line of spirits, they’d connected with Nicholson, a distiller and vodka maker, to explore marketing, purchasing, or rebranding his “Cougar Juice” vodka with Gunvalson’s likeness.3 But they needed a financial backer, preferably someone with industry contacts who could help them market the product.4 So they approached Williamson, who was excited by the idea and keen to leverage his connections in Sin City. The group agreed that a vodka venture could be a hit, and Ayers reached out to Nicholson to iron out the details.5 On May 21, 2012, Ayers and Nicholson presented Williamson with financial projections

for the sale and distribution of Cougar Juice vodka, tentatively rebranded as “Vicki’s Vodka.”6 Prepared by Paul Stoddard, whom Nicholson knew as an authority in commercial spirits, the projections indicated that Vicki’s Vodka would need only a $500,000 initial investment, and that

1 Trial testimony of Victoria Gunvalson (6/15/2021). The court relied on its extensive notes from trial, confirmed by the rough trial transcripts, in drafting these findings of fact because the official transcript has not been prepared. For the parties’ convenience, trial testimony is cited by the witness’s last name and the date of testimony. 2 Nicholson (6/16/2021). 3 Id. 4 Gunvalson (6/15/2021); Nicholson (6/16/2021). 5 Nicholson (6/16/2021). 6 Id. at 102–04; Plaintiffs’ Exhibit (Pltfs. Ex.) 74. its sales could generate close to $2 million in the first year, $3 million in the second year, and almost $6 million by the third year.7 A savvy businessman with a degree in finance, Williamson knew that some of the projected sales and cost figures were inaccurate—he thought that the advertising budget could be smaller, any projected expenses were merely a “prediction” and not

a “requirement,” and their holiday sales might exceed expectations.8 And he had some follow- up questions for Stoddard, largely about his background and qualifications.9 But he’d also heard that Skinnygirl had recently been acquired by a major alcohol distributor for a significant sum, and he felt that Vicki’s Vodka might perform similarly. Based on these financial projections, Williamson decided to invest in the company, and, by early June 2012, the parties agreed to launch Vicki’s Vodka.10 While they failed to draft governing documents for the company,11 Gunvalson, Nicholson, and Williamson agreed that they would each own roughly one-third of it. And they all brought something unique to the venture: Nicholson, as President and CEO, had crafted an award-winning vodka and had manufacturing connections; Gunvalson, as Chief Financial Officer, had celebrity cache; and

Williamson, Chief Marketing Officer, had friends in the business, cash, and, alongside his wife Cate, an eye for design.12 Ayers, acting as Chief Operating Officer, did not own an interest in the company.13

7 Pltfs. Ex. 6; Nicholson (6/16/2021). 8 Williamson (6/17/2021). 9 Id. 10 Id.; Pltfs. Ex. 1. 11 Gunvalson (6/15/2021); Nicholson (6/16/2021); Williamson (6/17/2021); Pltfs. Ex. 2 (“All agreed to have the operating agreement completed by end of next week.”). 12 Williamson (6/17/2021); Pltfs. Ex. 1 at 5. 13 Pltfs. Ex. 1 at 5. Throughout the second half of 2012 and early 2013, each person worked to get Vicki’s Vodka off the ground. They decided that the vodka would come in four flavors—original, orange, lemon, and bacon.14 The Williamsons—whose roles quickly morphed from marketing to daily operations—invested significant sums of money into the business, iterating various bottle

designs and labels, printing branded tank-tops, coming up with ideas for logos and mixology recipes, ordering bottles and boxes, chatting with higher-ups at various retailers and distributors, and developing packaging for the product.15 Nicholson began manufacturing the vodka and entering it into competitions, relying primarily on his licensing, bottling, and distribution relationships for Cougar Juice.16 And Gunvalson promoted the vodka, often with Ayers by her side. She attended trade shows and conferences, where she was photographed clutching bottles of Vicki’s Vodka; wore promotional clothes; negotiated product-placement spots on the Real Housewives television show; filmed portions of the show at the vodka-manufacturing facility; and poured the spirit at her backyard parties, which were featured in the show’s season finale.17 But with their attention devoted to crafting a beautiful product, the Williamsons,

Gunvalson, Ayers, and Nicholson left the less-glamorous work of getting it on retail shelves to languish. While Nicholson secured final approval for the label from the Alcohol and Tobacco Tax and Trade Bureau,18 no one managed to nail down distribution channels, retail outlets, or vendors for the vodka.19 It’s also entirely unclear whether they had the necessary state liquor

14 Gunvalson (6/15/2021); Pltfs. Exs. 8; 12. 15 Williamson (6/17/2021); Pltfs. Ex. 18. 16 Nicholson (6/16/2021). 17 Gunvalson (6/15/2021); Williamson (6/17/2021) at 51; Pltfs. Exs. 15, 56, 61, 63. 18 Pltfs. Ex. 4. 19 Gunvalson (6/15/2021); Williamson (6/17/2021); Pltfs. Ex. 52 (indicating that, as of April 6, 2013, distribution channels had yet to be established). licenses or approvals to sell the product.20 Like the business, the parties’ personal and professional relationships also lacked a solid foundation. Gunvalson and Ayers had a falling out, which affected Williamson’s relationship with his wife, as well as Gunvalson’s relationship with Williamson.21 For his part, Nicholson fought with Ayers and Williamson, as the parties disputed

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Williamson v. Gunvalson, (D. Nev. 2021).

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