Williams v. PillPack LLC

District Court, W.D. Washington·Decided November 3, 2021·No. 3:19-cv-05282·Unknown

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON AT TACOMA AARON WILLIAMS, on behalf of himself CASE NO. 19-5282 RJB and all others similarly situated, ORDER Plaintiff, v. PILLPACK, LLC, Defendant.

This matter comes before the Court on Plaintiffs’ Motion to Modify the Class Definition (Dkt. 178), Defendant PillPack, LLC’s (“PillPack”) Motion to Decertify the Class (Dkt. 187) PillPack’s motion to limit the class definition (Dkt. 187), Plaintiffs’ Amended Motion to Approve Notice Plan (Dkt. 171), Plaintiffs’ Second Amended Motion to Approve Notice Plan (Dkt. 217), and the Plaintiffs’ Motion to File Documents under Seal or in Open Court (Dkt. 214). The Court has considered the pleadings filed in support of and in opposition to the motions and the file herein. In this class action, the Plaintiffs allege that PillPack violated the Telephone Consumer Protection Act of 1991 (“TCPA”), 47 U.S.C. §227 et. seq. Dkt. 6. The class was certified on February 12, 2021. Dkt. 140. Plaintiffs filed their original Motion to Approve Notice Plan on March 12, 2021. Dkt. 145. After the motion was continued so that the parties could engage in further discovery, with leave of court, the Plaintiffs filed their Amended Motion to Approve Notice Plan (Dkt. 171). Their original motion (Dkt. 145) was stricken as moot. Dkt. 173. As a result of new information gained through discovery, the Plaintiff now moves to modify the class

definition (Dkt. 178) and in his reply proposed another variation in the class definition (Dkt. 195). PillPack was given an additional opportunity to respond and did so (Dkt. 205). The day these motions were noted for consideration, the Plaintiffs filed their Second Amended Motion to Approve Notice Plan. Dkt. 217. For the reasons provided below, the Motion to Modify the Class Definition (Dkt. 178 as amended in Dkt. 195) should be denied without prejudice, PillPack’s motion to decertify the class (Dkt. 187) granted, PillPack’s motion to limit the class definition (Dkt. 187) should be denied without prejudice, and the Amended Motion to Approve Notice Plan (Dkt. 171) and Second Amended Motion to Approve Notice Plan (Dkt. 217) should be denied as moot. The

Plaintiffs’ Motion to File Documents Under Seal or in Open Court (Dkt. 214) should be granted, in part, and denied, in part. The facts and procedural history in the February 12, 2021 Order (Dkt. 140) are as follows: Defendant PillPack LLC is a full-service pharmacy that delivers medications in multi-dose packaging to patients’ homes. Swindle Decl. at ¶ 2 (docket no. 62). In March 2018, Defendant engaged a company called Performance Media Strategies, Inc. (“Performance Media”) to telemarket its services. See Hunt Decl. at ¶ 2 (docket no. 63); Anderson Decl. at ¶¶ 4–5 (docket no. 34). The following month, Defendant executed a PillPack Insertion Order (“Agreement”), hiring Performance Media as an independent contractor to generate live customer leads and transfer those leads to Defendant’s call center (“Campaign”). Agreement, Ex. 28 (docket no. 128). Around that time, Defendant was purportedly informed that the calls “would be placed using a prerecorded voice system which is sometimes described . . . as an Avatar or an IVR (interactive voice response) system.” Anderson Decl. at ¶ 7. Defendant was also purportedly informed that a third party—a company called Prospects DM—would place the calls. See id. [Defendant denies any knowledge of Prospects DM. See Hunt Decl. at ¶ 2.] Throughout the Campaign, from March 2018 to June 2019, Performance Media engaged Prospects DM to place calls and transfer them to Defendant’s call center. Anderson Decl. at ¶ 8. Prospects DM obtained the called parties’ contact information from three companies: Little Brook Media, Sharecare Inc., and Yodel Technologies LLC. See Grant Decl. at ¶ 4, Ex. 34 to Sealed Motion (docket no. 37-17).3 Yodel obtained at least some of that contact information from a fourth company, Fluent Inc. See Barsky Decl. at ¶ 6 (docket no. 69). Those companies collectively operate dozens of websites on which individuals may consent to be called by the companies or their “Marketing Partners.” See id. at ¶¶ 4, 7–8; Hebard Decl. at ¶ 2 (docket no. 64). In March 2019, Plaintiff Aaron Williams received a prerecorded call advertising a pharmacy service on his cell phone and was transferred to Defendant’s call center. Id. at ¶ 7. After Plaintiff asked for Defendant’s name and address, he was transferred to Defendant’s customer care line. Id.; Call Transcript, Ex. 12 to Hebard Decl. Plaintiff told Defendant’s employee to “please stop calling people with the automated phone call” and that “[i]t’s not appropriate to call people on their cell phones for marketing purposes.” Call Transcript, Ex. 13 to Hebard Decl. Plaintiff also warned that Defendant “is on notice that . . . if [he] receive[s] another phone call [he] will sue.” Id. According to Defendant, when Plaintiff was “transferred over to the customer care team,” it lost the ability “to track” Plaintiff. Swindle Dep., Ex. 4 to Fairchild Decl. (docket no. 61 at 27). In April 2019, Plaintiff received another call on his cell phone, which “appeared to repeat the same prerecorded message [he] had received” earlier. Williams Decl. at ¶ 8. Defendant maintains that Plaintiff’s number is associated with a person named Michael Morgan, who consented to receive calls to that number on one of Yodel’s websites in April 2018. See Sponsler Expert Report at ¶¶ 20–21, 24, Ex. 10 to Fairchild Decl. Plaintiff testified that he did not “enter or authorize anyone else to enter [his] cell number or the name Michael Morgan into [that] website.” Williams Decl. at ¶ 9. Plaintiff also submitted evidence that he has used that cell number continuously since 2008, and that he registered the number on the National Do Not Call Registry (“DNC Registry”) in late 2010. Id. at ¶¶ 4–6 & Exs. 1–3 (docket no. 33). Dkt. 140, at 3. The February 12, 2021 Order certified a class and subclass as follows: Class: All persons or entities within the United States, whose telephone number was obtained by Prospects DM from Yodel Technologies, LLC or Fluent, Inc., and who between March 13, 2018, and June 16, 2019, received a non‐emergency telephone call promoting goods or services on behalf of PillPack, LLC, as part of the PillPack Performance Media campaign: (a) to a cellular telephone number through the use of an automatic telephone dialing system or an artificial or prerecorded voice; or

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