Who Dat ?, Inc.

CourtUnited States Bankruptcy Court, E.D. Louisiana
DecidedMarch 27, 2024
Docket21-10292
StatusUnknown

This text of Who Dat ?, Inc. (Who Dat ?, Inc.) is published on Counsel Stack Legal Research, covering United States Bankruptcy Court, E.D. Louisiana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Who Dat ?, Inc., (La. 2024).

Opinion

UNITED STATES BANKRUPTCY COURT EASTERN DISTRICT OF LOUISIANA

§ IN RE: § CASE NO: 21-10292 § WHO DAT ?, INC., § CHAPTER 11 SUB V § DEBTOR. § SECTION A §

MEMORANDUM OPINION AND ORDER

Who dat? Who dat? Who dat say dey gonna beat dem Saints? Today in New Orleans, the “Who dat?” phrase isn’t just a cheer. “It’s a greeting. It’s an exclamation of joyous approval. It’s an expression of black-and-gold loyalty and civic pride, all wrapped up in one. It’s also become a part of the New Orleans identity.”1 But where did it come from? The origins of “Who dat?” as a cheer at local sporting events originated in the 1970s in majority-black high schools in Louisiana. And then it was co-opted, trademarked, and marketed by one enterprising individual. FINDINGS OF FACT2 In October 1983, local amateur musician and promoter Steve Monistere and his brother, Sal, co-wrote and produced a song called Who Dat! 3 “The Singing Saints” featured Aaron Neville

1 Mike Scott, A ‘Who Dat’ History: The Story Behind the New Orleans Saints Rallying Cry, The Times-Picayune, (May 24, 2017), https://www.nola.com/entertainment_life/vintage/a-who-dat-history-the- story-behind-the-new-orleans-saints-rallying-cry/article_cfb895a0-0830-54ba-a14e-4d2d25adb389.html. (last visited Mar. 27, 2024). 2 The findings of fact and conclusions of law contained herein are made pursuant to Rules 7052 and 9014 of the Federal Rules of Bankruptcy Procedure. To the extent that any of the findings of fact are determined to be conclusions of law, they are adopted and shall be construed and deemed conclusions of law. To the extent any of the conclusions of law are determined to be findings of fact, they are adopted and shall be construed and deemed as findings of fact. 3 See this Court’s opinion dated March 4, 2022, for background record citations. [ECF Doc. 169]. singing lead on the track, backed by five New Orleans Saints football players performing the “Who Dat” chant. The song became an overnight sensation, premiering on numerous local television and radio stations. The instant success led Monistere to incorporate Who Dat?, Inc. (“WDI”), copyright the song, copyright a “Who Dat?” logo, and trademark the “Who Dat?” phrase in several

categories (collectively, the “WDI Marks”). Leveraging the success of the song, WDI began selling goods printed with WDI Marks or licensing the WDI Marks to other companies to make and sell goods including jewelry, clothing, and consumables. The success of WDI’s song immediately drew the attention of the National Football League (“NFL”) and its licensing arm. In late 1983, the NFL and WDI quickly worked out a co-branding deal at the end of the Saints’ football season. The first product featuring both the WDI Marks and the NFL’s trademarks was a t-shirt produced by Trench Manufacturing, the NFL’s licensed t-shirt distributor at the time. After that initial success, WDI continued to enter into licensing agreements with other NFL-approved licensees to produce and sell various products, including trinkets, earrings, and bumper stickers. To build the brand, WDI hosted weekly, televised parties on

Monday nights and other events in cooperation with the Saints; Saints players attended to help foster the relationship between “Who Dat?” and the Saints. During the late 1980s, the relationship reached its peak, culminating in a well-established relationship between WDI, the NFL, and the Saints, and leading to the creation of a Who Dat Fan Club and a license agreement that allowed WDI to produce its own Saints-branded merchandise. The Saints’ success on the football field took a downward turn in the mid-1990s, and showcases such as the Who Dat Fan Club disappeared. The Saints’ involvement with WDI remained stagnant throughout the 1990s and was essentially non-existent in the 2000s.4

4 See Greg Bishop, Beneath Brown Bags, Saints Had Loyal Fans, N.Y. Times (Feb. 4, 2010), https://www.nytimes.com/2010/02/05/sports/football/05bag.html (last visited Mar. 27, 2024). _. " ye □ ati (- 1 ie ' : ao a mR ~* : be ee i rd 7 en gs ee We ‘ □□ F i — | in y s □□ 2 x : □ ers bes vs er i at A ie a ow a im 2 gle. ¢ Sr a a eee, a) anes. ia ) SS 5 - Bee

But the Saints’ 2009-2010 season changed everything. Winning thirteen games in a row and the Super Bowl caused the “Who Dat” chant’s popularity to explode, and illegal merchandise sporting the WDI Marks without proper licensing sprang up everywhere. That widespread violation of WDI’s copyrights and trademarks led Monistere to reach out to NFL Properties with an agreement to confirm that WDI owned the WDI Marks. Although Monistere asserted to this Court that NFL Properties had agreed that WDI owned the WDI Marks, he stated that NFL Properties nevertheless sent cease-and-desist letters to local vendors instructing them to refrain from using the “Who Dat?” trademark and claimed ownership of the mark. Ultimately, the dispute over ownership and rights to the WDI Marks led WDI to file a lawsuit against the Saints in the United States District Court for the Middle District of Louisiana in March 2010. In January 2012, after exchanging discovery in that case, the parties entered into a confidential settlement agreement which resolved the litigation (the “Settlement Agreement’).

The Settlement Agreement required the Saints to pay WDI damages for infringement of the WDI Marks in past years and prohibited WDI going forward from unilaterally using the phrase “Who Dat” in combination with, among other things, (i) any words or symbols related to the Saints, such as the use of their black-and-gold color scheme and Fleur-de-Lis symbol; (ii) any current, future,

or former Saints players or staff; (iii) the Superdome; or (iv) the NFL, its teams, or the sport of American football. The Settlement Agreement also contained a co-branding provision under which the Saints and WDI would cooperate to offer jointly licensed products. The Settlement Agreement further contained an arbitration clause. Seven years later, in July 2019, the Saints accused WDI of violating the terms of the Settlement Agreement, filed a complaint in New York state court, and invoked the arbitration clause of the Agreement. The parties entered into an arbitration proceeding to resolve the disputes between them (the “Arbitration”). After a seven-day trial starting in late July 2020, the arbitrator issued an interim award in favor of the Saints on January 8, 2021, which, after receiving responses from the parties, she modified and issued to the parties and the American Arbitration Association

on February 11, 2021 (the “Interim Award”). The arbitrator’s Interim Award included findings that the Saints were entitled to a permanent injunction and damages for WDI’s intentional, willful, and bad-faith trademark infringement and violation of the Settlement Agreement. See Saints Ex. II. The Interim Award also provided the arbitrator’s calculation of damages. On February 2, 2021, the arbitrator issued Scheduling Order No. 15 which provided, among other things, deadlines for WDI to submit certain financial information and for the Saints to propose language for the permanent injunction. Scheduling Order No. 15 also set a status hearing on March 16, 2022, and a final evidentiary hearing on April 22, 2021. On March 5, 2021, days before WDI was scheduled to submit comments to the Saints’ draft injunction language, WDI filed a petition in the United States District Court for the Eastern District of Louisiana seeking to vacate the Interim Award entirely. See Who Dat?, Inc. v. New Orleans, La. Saints, L.L.C., No. 21-474 (E.D. La. filed Mar. 5, 2021).

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