WHAT A SMOKE, LLC v. DURACELL US OPERATIONS, INC.

CourtDistrict Court, D. New Jersey
DecidedMay 6, 2022
Docket2:19-cv-16657
StatusUnknown

This text of WHAT A SMOKE, LLC v. DURACELL US OPERATIONS, INC. (WHAT A SMOKE, LLC v. DURACELL US OPERATIONS, INC.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
WHAT A SMOKE, LLC v. DURACELL US OPERATIONS, INC., (D.N.J. 2022).

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

WHAT A SMOKE, LLC, Civil Action No. 19-16657 (JXN) (JSA) Plaintiff,

v. OPINION

DURACELL U.S. OPERATIONS, INC.,

Defendant. ALLEN, U.S.M.J. Before the Court are several outstanding discovery disputes between Plaintiff What A Smoke, LLC (“Plaintiff”) and Defendant Duracell U.S. Operations, Inc. (“Defendant”), as detailed in the parties’ joint letters of October 12, 2021, October 22, 2021, November 12, 2021, and December 22, 2021, respectively. (ECF Nos. 135, 137,1 140 & 147). The Court did not hear oral argument, pursuant to Fed. R. Civ. P. 78. I. RELEVANT BACKGROUND As detailed in its Third Amended Complaint (“TAC”), Plaintiff brings this trademark infringement and unfair competition action against Defendant, in connection with Plaintiff’s alleged rights to its OPTIMUM trademark regarding “power sources, namely, batteries, battery chargers and AC power adapters for electronic cigarettes . . . .” (ECF No. 114, TAC ¶ 10). Plaintiff alleges that Defendant, with “actual knowledge of Plaintiff’s registered Optimum trademarks,”

1 A review of the docket confirms that the parties filed their joint letter of October 22, 2021 under seal, with a corresponding motion to seal, pursuant to Local Civil Rule 5.3(c), (ECF No. 138), which the Court granted. (ECF No. 139). Thereafter, the parties filed a redacted version of the October 22, 2021 letter on the public docket, as Docket Entry No. 141. filed its intent to “use [USPTO trademark] applications for Optimum and Duracell Optimum.” (Id. ¶¶ 17, 18). Plaintiff continues that Defendant’s trademark applications were rejected by the U.S. Patent and Trademark Office (“USPTO”). (Id. ¶ 19). According to Plaintiff, following that rejection, Defendant “proposed a concurrent use agreement with Plaintiff,” which Plaintiff

rejected. (Id. ¶ 21). Nonetheless, Defendant allegedly launched its product for batteries with the “Duracell brand name associated with the word Optimum for batteries.” (Id. ¶ 22). Plaintiff further alleges that since July 2019, Defendant “has been marketing, advertising and selling millions of batteries using the name Optimum and Duracell Optimum, which is identical to Plaintiff’s []Trademark, without permission from Plaintiff, in violation of Plaintiff’s trademark and other rights.” (Id. ¶ 24). Plaintiff asserts trademark infringement and unfair competition claims under the Lanham Act (Counts I & II), as well as an unfair competition claim under New Jersey law (Count III), seeking damages, injunctive relief, costs, and interest. (Id. ¶¶ 27-40). Defendant filed its Answer to the TAC and asserted Counterclaims for cancellation of Plaintiff’s Optimum and Optimum

Orbis design mark and trademark registrations based on (i) fraud on the USPTO pursuant to 15 U.S.C. §§ 1119-20, (ii) abandonment pursuant to 15 U.S.C §§ 1119, 1127, and (iii) invalid assignment in gross pursuant to 15 U.S.C. §§ 1060, 1119. (ECF No. 115). This case was reassigned to the Undersigned on February 19, 2021. A review of the docket reveals that, beginning in January 2021, the parties engaged in extensive fact discovery.2 Thereafter, during a Telephone Status Conference held on June 22, 2021, the parties advised the Court that they were unable to resolve a dispute about the sufficiency of Defendant’s production of financial and sales information. Despite the Court’s directives to meet and confer

2 Based on a review of the docket, it appears the parties had also previously engaged in limited discovery during the preliminary injunction stage of the case. (See ECF No. 119). on more than one occasion, the parties remained unable to resolve this dispute on their own. (ECF Nos. 128, 131, 132 & 133). The Court pauses to note that following the June Conference, the parties continued to raise several other discovery disputes. Specifically, after a Settlement Conference held on August 25,

2021, the parties noted a range of new discovery disputes regarding depositions of corporate designees, scheduling non-party witness depositions, and the sufficiency of Plaintiff’s document production. The Court ordered Plaintiff to serve a 30(b)(6) deposition notice for corporate designees regarding Defendant’s financial and marketing information and/or records. To the extent Plaintiff sought additional information or documents following the depositions, the parties were directed to have a meet and confer to discuss same. (ECF No. 134). The Court further ordered, among other things, Plaintiff to produce supplemental responses and/or documents regarding Plaintiff’s premarket tobacco product application (“PMTA”) application before the U.S. Food and Drug Administration (“FDA”). (Id.). The Court extended the discovery deadlines and directed the parties to file a joint letter, setting forth the status of completing fact discovery by the

new October 29, 2021 deadline. (Id.). In their joint status letter filed on October 13, 2021, the parties detailed several unresolved disputes and new disputes (“October 13th Submission”). (ECF No. 135). Specifically, Plaintiff sought various categories of Defendant’s financial information, but the parties disagreed about whether such a discovery request should be held in abeyance pending the outcome of the related Rule 30(b)(6) deposition of Defendant’s corporate designees. (Id. at 1-2). Plaintiff further sought “all emails not on Defendant’s privilege log concerning the decision to launch Duracell Optimum batteries.” (Id. at 4). Defendant countered that Plaintiff’s request was procedurally and substantively without merit. (Id. at 1). The parties also signaled that, subject to additional discussions, a dispute may arise surrounding (i) Plaintiff’s responses to Defendant’s second set of interrogatories and document request, (ii) Defendant’s objection to Plaintiff’s designation of its PMTA filing as Attorneys’ Eyes Only (“AEO”), and (iii) Defendant’s request for additional PMTA-related documents from Plaintiff. (Id. at 2).

On October 15, 2021, the Court held a Telephone Status Conference to address these additional disputes. (See ECF No. 136). As it became clear that the parties had not engaged in a meaningful meet and confer to resolve each of these new disputes, the Court ordered the parties to do so. (Id.). The Court further ordered that if the parties were unable to resolve the dispute over production of Defendant’s documents related to its financial projections, they were to submit a joint letter by October 22, 2021, outlining their respective positions with supporting legal authority. (Id.). As to the other potential discovery disputes, the parties were ordered to exchange letters by dates certain and to subsequently file a joint letter on or before November 12, 2021, addressing any unresolved disputes. (Id.). The Court extended the deadlines for the completion of fact discovery until December 15, 2021 for the limited purpose of completing all outstanding

discovery and for the completion of expert discovery until April 15, 2022. (Id.). As discussed in detail below, and in their joint submissions of October 22, 2021, November 12, and December 22, 2021, the parties were unable to resolve nearly all of their disputes and continued to raise new discovery disputes. (See ECF No. 137, 140 & 147)). II. UNRESOLVED DISCOVERY DISPUTES A.

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