Western Newspaper Union v. Segerstrom Piano Manufacturing Co.

136 N.W. 752, 118 Minn. 230, 1912 Minn. LEXIS 567
CourtSupreme Court of Minnesota
DecidedJune 14, 1912
DocketNos. 17,645—(124)
StatusPublished
Cited by8 cases

This text of 136 N.W. 752 (Western Newspaper Union v. Segerstrom Piano Manufacturing Co.) is published on Counsel Stack Legal Research, covering Supreme Court of Minnesota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Western Newspaper Union v. Segerstrom Piano Manufacturing Co., 136 N.W. 752, 118 Minn. 230, 1912 Minn. LEXIS 567 (Mich. 1912).

Opinion

Philip E. Brown, J.

This was an action to recover for advertising alleged to have been furnished and delivered by the plaintiff to the defendant, between October 17 and October 22, 1910, at its request, of the reasonable value and at the agreed price of $748.80, of which no part has been paid. The answer was in effect a general denial. The cause was tried to a jury, and the plaintiff had a verdict for the amount of its claim. Thereafter the defendant moved in the alternative for judgment or for a new trial. The motion was denied, and the defendant appealed.

During the trial the plaintiff, on the defendant’s demand, elected to stand upon its allegations of an express contract to entitle it to recover. It appears that the defendant, during the year 1910, was a manufacturer of and a dealer in pianos, with headquarters in Minneapolis, and that the plaintiff, during the same period, was engaged [232]*232in the business of furnishing advertising for certain newspapers at a fixed price, with offices in Chicago. In September, 1910, the parties entered into a contract to the effect that the plaintiff would shortly thereafter “run” in various newspapers certain advertising matter for the defendant for an agreed price, to be paid by it, and soon thereafter, in accordance with such agreement, the defendant furnished to the plaintiff the necessary copy to enable it to carry out the contract on its part. It also appears that the plaintiff, under the contract referred to, undertook to have the defendant’s advertisements printed in about twenty-six hundred newspapers.

The advertising manager of the plaintiff testified on the trial with considerable particularity concerning the manner in which its business was conducted. He testified that the plaintiff maintained thirty-three printing houses located in large cities in several states, and from these points it shipped what is known as “ready prints” to publishers of newspapers in small towns. These prints were printed on one side by the plaintiff, and contain the advertising matter contracted to be furnished by it to its customers, and are blank on the other. The managers of the plaintiff inspect the sheets sent out for the purpose of ascertaining that the contracted advertising matter is printed thereon. The publishing of the newspapers is done by the local publishers in the towns to which these prints are sent, and after publication such publishers forward to the plaintiff printed copies of such newspapers for each week, and these are sent to the advertisers who have contracted with the plaintiff, together with a statement of the publication. The assistants in the plaintiff’s offices check each advertisement each week, to see that they comply with the contract.

It was also shown at the trial that on January 4, 1911, the plaintiff wrote the defendant the following letter, which was received by it:

“Chicago, Ill. Jan. 4th, ’ll.
“Segerstrom Piano Mfg. Co.,
“Minneapolis, Minn.
“Gentlemen:
“We inclose herewith statement oi account snowing amount due [233]*233us — $748.80. This should have been paid some time ago. Please give the matter your immediate attention and send us check to cover. Thanking you in advance for this courtesy, we are,
“Tours very truly,
“Western Newspaper Union,
“Alf. Washington,
“Western Advertising Manager,
“Enc.”

The statement of the account referred to in the letter reads as follows:

“Statement of Account.”
“Chicago, Jan. 3, 1911.
“Segerstrom Piano Mfg. Co.,
“Minneapolis, Minn.,
“To Western Newspaper Union, Dr.
“Proprietors,
“ ‘Kellogg and Western Lists/
“71-73 Adams St.
“Balance, $748.80.”

On January 20, 1911, the plaintiff wrote, and the defendant received, the following letter:

“Chicago, Ill., Jan. 20th, ’ll.
“Segerstrom Piano Co.,
“Minneapolis, Minn.,
Gentlemen:
“We made draft on you January 17th for $748.80 through the Eirst National Bank of your city and same has been returned by the bank unpaid. We fail to see why you should allow this draft to be returned, inasmuch as the account is some time overdue. If it is not [234]*234convenient for you, however, to pay the entire account at this time, kindly send us, per return, a substantial check on account, and a note for thirty days covering the balance. Tour attention to this will be greatly appreciated.
“Tours very truly,
“Western Newspaper Union,
“Alf. Washington,
“Western Adv. Manager.”

On February 7, 1911, the defendant wrote, in response to the plaintiff’s communications above set out, and the plaintiff received, the following:

“Minneapolis, Minn., Feb. 7th, 1911.
“Western Newspaper Union,
“73 West Adams St., Chicago Ill.
“Gentlemen:
“We have lost all interest in the Western Newspaper Union on account of the way you treated us regarding this advertising. After stating definitely just when the advertising would run, you delayed the shipment one week to another while we had advertising of a similar nature running in other papers, and only started the advertising at the close of the contest, so that we got no results whatever in the advertising run in your paper. In the early spring we got splendid results; in this last ad we did not get enough sales in the aggregate to pay for the advertising. While I do not like to have any trouble or any disputes with you, still at the same time I think that you ought to stand your share of our loss. Kindly let us know what you will do along these lines, and we will see if we cannot get the matter adjusted without any attorneys, if you desire.
“Tours truly,
“Segerstrom Piano Mfg. Co.,
“Per Y. E. Segerstrom.”

It was established on the trial that the defendant had paid nothing [235]*235on the contract. At the close of the plaintiff’s case in chief the defendant moved the court to dismiss the cause upon the following .grounds: (1) The evidence did not justify submitting to the jury the claim made by the respondent in its complaint. (2) The evidence was insufficient to warrant a finding against the appellant. (3) The evidence was insufficient as a whole to warrant a verdict as against appellant. (4) There was no evidence to support the claims of the respondent in this case. The motion was denied. The defendant then, without offering any proofs, rested its case and moved for a directed verdict on the same grounds.

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Cite This Page — Counsel Stack

Bluebook (online)
136 N.W. 752, 118 Minn. 230, 1912 Minn. LEXIS 567, Counsel Stack Legal Research, https://law.counselstack.com/opinion/western-newspaper-union-v-segerstrom-piano-manufacturing-co-minn-1912.