Weener v. Brayton

8 L.R.A. 640, 25 N.E. 46, 152 Mass. 101, 1890 Mass. LEXIS 27
CourtMassachusetts Supreme Judicial Court
DecidedJune 24, 1890
StatusPublished
Cited by25 cases

This text of 8 L.R.A. 640 (Weener v. Brayton) is published on Counsel Stack Legal Research, covering Massachusetts Supreme Judicial Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Weener v. Brayton, 8 L.R.A. 640, 25 N.E. 46, 152 Mass. 101, 1890 Mass. LEXIS 27 (Mass. 1890).

Opinion

Devens, J.

This case is before us upon a demurrer, which concedes for the purpose of this hearing the truth, of the allegations of the bill. From these it appears that the plaintiffs are officers and members of the Cigar Makers’ Union, No. 97; that this union is a member of the Cigar Makers’ International Union of America, which is a voluntary association composed wholly of local unions; that the Cigar Makers’ International Union has authorized and directed its president to furnish to all local unions a trade-mark label, to be pasted upon the outside of each box containing cigars made by members of the union; that cigars made by such members have acquired a valuable reputation, and that in consequence the right to the exclusive use of such labels is of great value; that the defendant has caused to be put on boxes containing inferior cigars, and not made by members of the union, a counterfeit label so closely resembling said union label as to deceive purchasers ; and that, for the purpose of deceiving the purchasers and of obtaining higher prices from them, he has sold cigars in boxes on which were pasted such counterfeit labels, well knowing the cigars contained therein were not made by members of the union, and were inferior in workmanship and quality to those made by them, which are rightfully sold under the so called union label.

A trade-mark is a peculiar name or device, by which a person dealing in an article designates it as of a peculiar kind, character, or quality, or as manufactured by or for him, or dealt in by him, and of which he is entitled to the exclusive use. Rogers v. Taintor, 97 Mass. 291. Chadwick v. Covell, 151 Mass. 190. There is no exclusive ownership of the names, devices, symbols, or marks which constitute a trade-mark, apart from the use or application of them; but the word “ trade-mark ” is the designation of them when' applied to a vendible commodity. The [103]*103exclusive right to make such use or application is rightly treated as property. While property in these names, devices, etc. for all purposes cannot exist, yet property as applied to particular vendible articles may exist when such articles have gone into the market identified by them, and have thus obtained reputation or currency by them as indicating a special or superior quality, or as the work of a particular manufacturer, or some other circumstance that commends them, to the public. Kerr on Injunctions, (3d ed.) 395. The jurisdiction of a court of equity to restrain the wrongful use of such trade-marks by persons not entitled thereto is founded, not upon the imposition upon the public thus practised, but on the wrongful invasion of the right of property therein which has been acquired by others. A remedy is afforded only to the owner of the right of property in such trade-marks on account of the injury which is thus done to him. The wrong done to him consists in misrepresenting the vendible articles sold as being those of the true owner of the trade-mark, and thus to a greater or less extent depriving him of the benefit of the reputation he has given to the articles made or dealt in by him. To the validity of a trade-mark, so as to entitle any one to a remedy for an invasion thereof, three things have been held necessary : that he must show that he has adopted some marks or signs not in use by others to distinguish the goods manufactured or sold by him from those of other manufacturers or traders; that these must be applied to some article of traffic; and that such articles must have been placed on the market. Schneider v. Williams, 17 Stew. 391. Chadwick v. Covell, 151 Mass. 190. The right to a trade-mark cannot exist as a mere abstract right, independent of and disconnected from a business. It is not property as distinct from, but only as incident to the business. It cannot be transferred except with the business, may be sold with it, and ordinarily passes with it. Cigar-Makers' Protective Union v. Conhaim, 40 Minn. 243.

In the case last cited, the allegations of the bill were apparently the same as those in the case at bar, and the bill was brought by certain persons, members of the Cigar Makers’ International Union through their membership in one of the local unions which composed the larger body. It appeared from the complaint, that a device claimed to be a trade-mark, but in its form rather an advertisement, had been adopted by the Cigar Makers’ Interna[104]*104tional Union, which was furnished to all local unions for use on the boxes of cigars made by their members; that the right to use it would continue as long as they were members, and would cease when they ceased to be members; and that a manufacturer could only use it by employing members of the union, and would have no right so to use it if he ceased to employ its members. It did not there appear, nor is it alleged in the case at bar, that either the plaintiffs or any one of the unions was a business corporation, association, or partnership for the purpose of manufacturing and selling, or engaged in the manufacture or sale, of cigars. It was held that the device in question — which in all substantial respects was the same with that here considered — was not a trade-mark, and the right to use it was not property, but a personal privilege. Its object was simply to indicate membership in the union, and to obtain whatever advantage the fact of membership might give its members. They had agreed on a certain device which might be placed on their productions. The right to use such a device was obtained merely by joining the association, and did not at all depend upon whether the person had earned a reputation for the manufacture of the particular article. It was therefore held that it could not be protected as a trade-mark.

For similar reasons, we are of opinion that the label alleged by the bill in the case at bar to have been counterfeited cannot be treated as a trade-mark. However disreputable and dishonest it may be falsely to represent goods made by other persons to have been made by members of the union, upon which subject there can be but one opinion, those who do not carry on any business to which the use of the label is incident, who have not applied it to any vendible commodity which has been placed upon the market in which they deal, or of which they are the owners or manufacturers, cannot maintain a bill to restrain the use by the defendant of the label as a trade-mark. It wants every essential element of such a mark; it does not indicate by what person articles were made, but only membership in a certain association; there is no exclusive use of it, but many persons not connected in business and unknown to each other may use it; its rightful use is not connected with any business; it cannot be transferred with any business, but such use is dependent only on membership in the association.

[105]*105Upon the question whether labels of this character are valid trade-marks there has been some contrariety of opinion. In People v. Fisher, 50 Hun, 552, under the New York Penal Code, which does not define a trade-mark in essential particulars differently from the definition usually adopted independently of the statute, it was held that the label was a valid trade-mark; but we are of opinion that it cannot be so treated and considered unless a quite different definition is given to this word from that which it has heretofore received, and quite different conditions from those heretofore recognized are held sufficient to justify proceedings for an injunction against one who dishonestly seeks to make a market for his wares by advertisements thereof which are false and unjustifiable.

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Bluebook (online)
8 L.R.A. 640, 25 N.E. 46, 152 Mass. 101, 1890 Mass. LEXIS 27, Counsel Stack Legal Research, https://law.counselstack.com/opinion/weener-v-brayton-mass-1890.