Wagner v. Ezell

154 S.E.2d 731, 249 S.C. 421, 1967 S.C. LEXIS 281
CourtSupreme Court of South Carolina
DecidedMay 10, 1967
Docket18649
StatusPublished
Cited by5 cases

This text of 154 S.E.2d 731 (Wagner v. Ezell) is published on Counsel Stack Legal Research, covering Supreme Court of South Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wagner v. Ezell, 154 S.E.2d 731, 249 S.C. 421, 1967 S.C. LEXIS 281 (S.C. 1967).

Opinions

Littlejohn, Justice.

The Court is called upon to determine whether the South Carolina Board of Examiners of Optometry properly suspended the license of Les H. Wagner, an optician, to practice in this state.

The Board was created by the Legislature, as indicated by Chapter 18 o,f Title 56 of the Code, with general supervisory power over opticians.

Wagner has been duly licensed as an optician since 1964 and operates his office in a section rented from and located within the G-E-X Store in Charleston. Lordhill Corporation is a leasing agency renting space within the G-E-X Store.

The G-E-X Store is, in effect, a shopping center under one roof. There is one main entrance, through which customers enter only if they have pro.cured a two-dollar membership card. Within the Store there are many leases; to a grocery store, a drugstore, an optician office, etc., and each tenant operates his own business under a lease from Lord-hill.

Wagner is a licensed optician and his qualifications are no,t questioned in this action. His system of doing business is alleged by the Board to be in violation of the standards and requirements set out in the statutory law, and Rule C adopted by the Board.

In order to understand the questions presented to the Court, it is necessary to set fo,rth in brief outline the system of operation of Wagner’s business, the lease contract, and the plan of operation by the G-E-X Store itself.

This Store advertises as a discount house to serve Government employees and its over-all advertising plan emphasizes this characteristic as a drawing card. Each tenant has available catalogue advertising, and most tenants’ customers have the use of centralized financing through a G-E-X Credit Department. Periodically, catalogue or pamphlet pub[426]*426lications are mailed to. those persons who have bought cards and who are referred to as “members”.

Relevant portions of the lease under which Wagner operates require: (1) that Wagner charge prices determined by Lordhill; (2) that Wagner deposit the gross income from his business with Lordhill, which deducts 20 per cent as rent for the optician office and equipment; (3) that Wagner agree not to operate at another location within three miles for three years after termination of lease; (4) that the lease may be terminated by Lordhill on 25 days’ notice or by Wagner on 30 days’ notice; (5) that Lordhill may keep all prescriptions and patients’ records after termination of the lease upon payment of one hundred dollars to Wagner.

As a part of the over-all picture, it should be added that no control is apparently attempted over the truly technical services of Wagner. All of the furniture and equipment (except small personalized tool-like pieces of equipment) are owned by Lordhill. Persons procuring optical services and supplies from Wagner may finance the same through the G-E-X Credit Department, whereupon the credit paper is transferred from Wagner to the Credit Department.

The appellant bought and paid eighty dollars per issue for advertising space in the G-E-X catalogue. Two signs located within the Store but outside the optical office advertise the “Optical Department”, without referring to the optician’s name. The desire of Lordhill to procure the prescriptions of Wagner upon termination of the lease warrants the conclusion that Lordhill hopes to keep optical services available to its customers.

There is no contention in this case that an optician may not advertise. There is no prohibition against an optician’s selling optical supplies and his services on credit or on terms.

The statute does prohibit offering or giving money or other thing of value to induce the sale of spectacles. Section 56-1074. The statute does prohibit advertising terms under [427]*427which spectacles may be bought as a basis for attracting business. Section 56-1075. The statute does prohibit an optician from permitting another person or a corporation to use his license. Section 56-1076.

Section 56-1053 charges the Board with the duty of carrying out the purposes and enforcing the provisions of the law as related to opticians. In August of 1965, four of its members visited the G-E-X Store and the office of Wagner. They talked with Wagner and with a representative of the Lordhill Corporation and generally looked over the entire operation.

Thereafter, a rule to show cause returnable to the Board was served on Wagner why his license should not be suspended or revoked on the grounds that he “violated the provisions of the South Carolina State Law governing the * * * work of Opticians, Chapter 18, Volume 11, Code of Laws of South Carolina for the Year 1962, Sections 56-1074, 56-1075, 56-1076 and 56-1077 and Rule C of the Rules and Regulations governing Opticians in the following particulars :

“(1) In that you have affiliated yourself with G-E-X Membership Store, Charleston, South Carolina, a Delaware Corporation, and advertised, or caused to be advertised, that discount prices for spectacles or eyeglasses and materials connected therewith will be given patrons holding a membership card which may be purchased for $2.00.

“(2) In that you have affiliated yourself with G-E-X Membership Store, Charleston, South Carolina, and advertised or caused to be advertised that spectacles and eyeglasses or materials connected therewith may be purchased on terms and/or credit with no money down.

“(3) In that you have affiliated yourself with G-E-X Membership Store, Charlesto,n, South Carolina, and allowed or permitted your license to be used by G-E-X.

“(4) In that you have held out or caused to be held out to the public that you are a dispensing Optician in the [428]*428G-E-X Membership Store, Charleston, South Carolina, and the operator of the Optical Department of G-E-X.

“(5) In that you have permitted G-E-X to practice or conduct the business of an Optician and share in the profits thereof under the rights and privileges conferred upon you by the license you hold.

“(6) In that your conduct has been unprofessional in affiliating yourself with G-E-X Membership Store.

“(7) In that you are not the sole owner and operator of the dispensing establishment known as G-E-X Optical Department and such is not operated wholly under your name.”

The Sections and Rule involved are as follows:

“Section 56-1074. Giving premiums forbidden. — It shall be unlawful for any person to offer or give eyeglasses, spectacles or lenses as a premium with newspapers, books, magazines or merchandise or in any other manner to induce trade or to give or offer to give any sum of money or other thing of value to any other person, the object of which is to induce the examination of the eye or the sale of spectacles, eyeglasses, lenses or any part used in connection therewith.”

“Section 56-1075. Unlawful advertisements. — It shall be unlawful for any licensed optometrist, physician, surgeon, optician or other person to advertise by any means whatsoever any untruthful, impossible, improbable or misleading statement in connection with testing eyes or fitting or supplying spectacles or eyeglasses or to advertise the amount of charges for professional services for testing the eyes or fitting or supplying spectacles or eyeglasses or the terms or guarantee on which any such service or article may be procured.”

“Section 56-1076. Permitting use of license by unlicensed persons.

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Wagner v. Ezell
154 S.E.2d 731 (Supreme Court of South Carolina, 1967)

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Bluebook (online)
154 S.E.2d 731, 249 S.C. 421, 1967 S.C. LEXIS 281, Counsel Stack Legal Research, https://law.counselstack.com/opinion/wagner-v-ezell-sc-1967.