VVIG, Inc. v. Alvarez

CourtDistrict Court, S.D. Florida
DecidedOctober 9, 2019
Docket1:18-cv-23109
StatusUnknown

This text of VVIG, Inc. v. Alvarez (VVIG, Inc. v. Alvarez) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
VVIG, Inc. v. Alvarez, (S.D. Fla. 2019).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA

CASE NO. 18-23109-CIV-ALTONAGA/Goodman

VVIG, INC.,

Plaintiff, v.

HENRY ALVAREZ, et al.,

Defendants. _________________________/

ORDER

THIS CAUSE came before the Court on Plaintiff/Counter-Defendant VVIG, Inc. (“VVIG”); and Third-Party Defendants Brandtastic Parties,1 Virtue Vape LLC (“Virtue Vape”), Flavor Suite, LLC (“Flavor Suite”), David O’Brien (“O’Brien”), John Abbey (“Abbey”), Catalina Jimenez (“Jimenez”), and Alan Smurfit’s (“Smurfit[’s]”) (collectively with VVIG, the “Counter- Defendants[’]”) Motion to Dismiss Second Final Amended Counterclaim [ECF No. 79]. Defendants/Counter-Plaintiffs, Henry Alvarez and Mariano Cuesta (“Counter-Plaintiffs”), filed a Response [ECF No. 80], to which Counter-Defendants filed a Reply [ECF No. 81]. Counter- Defendants seek to dismiss each of Counter-Plaintiffs’ 14 counterclaims. (See generally Mot.). The Court has reviewed the Second Final Amended Counterclaim (“FAC”) [ECF No. 78],2 the

1 The “Brandtastic Parties” include Brandtastic Design LLC, Designated Holdings LLC, and Paul Kettlewell.

2 This is Counter-Plaintiffs’ fourth attempt to file actionable counterclaims in this action. The Court dismissed the first counterclaim, filed February 15, 2019 and improperly titled Amended Complaint [ECF No. 55], as a shotgun pleading. (See March 6, 2019 Order [ECF No. 62]). On March 15, 2019, Counter- Plaintiffs filed a 275-page Amended Counterclaim and Third-Party Complaint [ECF No. 66]. Counter- Defendants filed a Motion to Dismiss [ECF No. 69] the Amended Counterclaim, to which Counter- Plaintiffs responded by improperly attaching to their response a 14-count, 91-page Final Amended Counterclaim and Third-Party Complaint [ECF No. 72-1]. On July 8, 2019, the Court entered an Order [ECF No. 77] allowing Counter-Plaintiffs to refile their counterclaims as a separate docket entry, “strongly parties’ written submissions, and applicable law. I. BACKGROUND Counter-Plaintiffs and Counter-Defendants work in the e-cigarette industry. (See generally FAC). On August 18, 2018, VVIG filed a trademark infringement action against Counter- Plaintiffs, alleging federal question jurisdiction under 28 U.S.C. section 13313 and 28 U.S.C.

sections 1338(a) and (b), and supplemental jurisdiction over state-law claims under 28 U.S.C. section 1367(a). (See generally Am. Compl. ¶ 2). VVIG alleges it developed several types of e- cigarette products which Counter-Plaintiffs marketed. (See id. ¶¶ 7–10). According to VVIG, after its business relationship with Counter-Plaintiffs soured, Counter-Plaintiffs began to manufacture VVIG’s products themselves, passing the products off as their own. (See id. ¶¶ 15– 18). VVIG states three claims for relief: a claim of violation of Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a) (see id. 8–9); infringement of registered trademark and counterfeiting (see id. 9–10); and cancellation of state registrations (see id. 10). Counter-Plaintiffs now bring 14 counterclaims against VVIG and the remaining Counter-

Defendants, alleging Counter-Defendants misappropriated Counter-Plaintiffs’ products. (See generally FAC). The counterclaims allege misappropriation of trade secrets (Count I); breach of manufacturing agreement (Count II); trademark and tradename infringement (Count III); Florida trademark and tradename infringement (Count IV); breach of an oral agreement (Count V); declaratory judgment for shares and shareholder rights (Count VI); interference with contractual relationship (Count VII); battery (Count VIII); fraud (Counts IX and X); violation of the Lanham

encourag[ing]” Counter-Plaintiffs to “streamline their counterclaims into a shorter pleading.” (Id. 2 (alteration added)). Counter-Plaintiffs filed the fourth and current iteration of their counterclaims on July 10, 2019.

3 VVIG cites to 15 U.S.C. section 1221 as the basis of federal subject matter jurisdiction. (See Am. Compl. [ECF No. 6] ¶ 2). Act (Count XI); cancellation of registration (Count XII); violation of the Florida Deceptive and Unfair Trade Practices Act (“FDUTPA”) (Count XIII); and indemnity (Count XIV). (See id.). The FAC does not contain general factual allegations but includes the following definitions:

a. “Florida Misappropriated Products” is defined as the e-liquid products used for vaping with e-cigarette devices under the names Crack Pie, Dunks, Gush, Pound It, Raging Donut and Rolly.

b. “Misappropriated Products” is [sic] defined as e-liquid products used for vaping with e-cigarette devices including Dunks, Gush, Rolly, Crack Pie, Dirty Danish, Food Fighter Juice, Krispee, Monster Krisp, Pound It, Raging Donut, Puft (including Too Puft and 2 Puft); and Vape Breakfast Classics.

c. “Florida Misappropriated Product Trademark Items” is [sic] defined as the graphics, name and designs used, developed and created for the Florida Misappropriated Products.

d. “Misappropriated Product Trademark Items” is [sic] defined as the graphics, name and designs used, developed and created for the Misappropriated Products.

e. “Secret e-juice information” is all necessary know-how, standards and specifications (as well as any knowhow thereafter acquired) for the e-juice products which included [sic] “all information concerning the business affairs, products, marketing systems, technology, customers, end users, financial affairs, accounting statistical data” of Alvarez and Cuesta. The foregoing term includes:

i. any data documents, processes and methods and other information developed by Virtue Vape LLC for Alvarez and Cuesta and any other proprietary and trade secret information of Alvarez and Cuesta whether in oral, graphic written electronic or machine-readable form;

ii. the formula [sic] for each of the Misappropriated Products;

iii. the taste [sic] of each of the Misappropriated Products;

iv. the customers of the Misappropriated Products (to whom Virtue Vape LLC had shipped products for Alvarez and Cuesta);

v. software and social media advertising and ordering systems for each of the Misappropriated Products; vi. details and directions for the creation and reproduction of the graphic designs for the Misappropriated Products; and

vii. marketing research for the clients and names of the Misappropriated Products.

(Id. ¶ 3). Because each count includes specific factual allegations, the Court addresses the necessary background facts in its analysis of each count.4 II. STANDARD OF REVIEW “A motion to dismiss tests the sufficiency of the complaint, not the merits of a suit.” Levy v. City of Hollywood, 90 F. Supp. 2d 1344, 1345 (S.D. Fla. 2000) (internal quotation marks and citation omitted). “To survive a motion to dismiss [under Federal Rule of Civil Procedure 12(b)(6)], a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (alteration added; quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)).

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