vPersonalize Inc v. Magnetize Consultants Ltd

CourtDistrict Court, W.D. Washington
DecidedFebruary 3, 2020
Docket2:18-cv-01836
StatusUnknown

This text of vPersonalize Inc v. Magnetize Consultants Ltd (vPersonalize Inc v. Magnetize Consultants Ltd) is published on Counsel Stack Legal Research, covering District Court, W.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
vPersonalize Inc v. Magnetize Consultants Ltd, (W.D. Wash. 2020).

Opinion

1 HONORABLE BARBARA J. ROTHSTEIN 2 3 4

5 6 UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF WASHINGTON 7 AT SEATTLE vPersonalize Inc., 8 Case No.: 2:18-CV-01836-BJR Plaintiff, 9 ORDER GRANTING IN PART AND v. DENYING IN PART DEFENDANT’S 10 MOTION TO DISMISS Magnetize Consultants Ltd. (dba Kit Builder), 11 Defendant. 12

13 I. INTRODUCTION 14 This matter comes before the Court on a Motion to Dismiss filed by Defendant Magnetize 15 Consultants, Ltd., dba Kit Builder (“Kit Builder”). The First Amended Complaint (“FAC”) filed 16 by Plaintiff vPersonalize, Inc. (“vPersonalize”) concerns U.S. Patent Nos. 9,345,280 (“the ‘280 17 Patent”) and 9,661,886 (“the ‘886 Patent”).1 See FAC, Dkt. No. 22. Counts I and III of the FAC 18 allege direct and indirect infringement of the patents, Count IV invokes the federal Defend Trade 19 Secrets Act, and Count V claims Magnetize has violated the Washington Unfair Trade Practices 20 Act. By this motion, Defendant seeks dismissal of all counts. Having reviewed the briefs filed in 21 22

23 1 Based on Plaintiff’s representation to the Court that it was no longer asserting infringement of U.S. Patent No. 9,406,172 as set forth in Count II of the FAC, the Court dismissed that count. See Order Re: Motion to Compel, Dkt. No. 95. 24 1 support of and opposition to the motion, the record, and the relevant case law, the Court rules as 2 follows: 3 II. BACKGROUND 4 At issue are two patents, both concerning methods of automating the design and

5 manufacture of custom-printed apparel and accessories. All facts alleged by Plaintiff are taken as 6 true for the purposes of this motion. 7 A. The ‘280 Patent 8 The ‘280 Patent is described as a method for “Using UV Unwrapping to Create 9 Manufacturing Patterns for Custom Prints.” ‘280 Patent, Title, Dkt. No. 22-1. The patent is “a 10 method for automating the generation of manufacturing patterns for apparel and accessories, 11 incorporating custom images or text designed by a user directly onto a computerized three- 12 dimensional (3D) model.” Id. at Abstract. The process describes the allegedly novel use of “UV 13 unwrapping” and “UV mapping”—that is, in this context, a two-dimensional representation (or 14 “map”) of three-dimensional apparel (e.g., t-shirts, backpacks)—based on the shapes of traditional

15 manufacturing patterns.2 In the words of the patent, the “invention outlines a method for 16 automating the generation of manufacturing patterns directly from designs created on a 3D model 17 by 1) making the UV map of the 3D model exactly match the manufacturing pattern in shape and 18 scale (or size). 2) Placing various components in the UV map to facilitate the desired image or text 19 flow 3) Designing on the said model and using any UV unwrap method or image cutting method 20 to get the manufacturing patterns with the exact art and text on each component.” Id., Col. 1:40- 21 46. 22 2 Wikipedia defines “UV mapping” as “the 3D modelling process of projecting a 2D image to a 3D model's surface 23 for texture mapping. The letters "U" and "V" denote the axes of the 2D texture because "X", "Y", and "Z" are already used to denote the axes of the 3D object in model space.” See https://en.wikipedia.org/wiki/UV_mapping#UV_unwrapping 24 1 The following images from the patent help illustrate the concept of generating a UV map 2 a 3D model of a shirt, whereby the map is “a direct projection of the 3D model.” Figure 1 3 || depicts “A typical 3D model (101) and its UV map (102)”: 4 ee = 4 be . Us, 5 oe a Gi ie acter ta fee ts “aa Fe Ne Ba ‘Soe 6 6 | ge FR) | Aaa , SE aes gerne “epee Spa) ef oni 0 NE Sag SS ha pe nbeniceees ae is a : bl i Bi 7 See □ es i oe 4 | aes ee pe ae i es ah, | Tea 8 8 <6 oa pea 8 SUS aes Stal i a ie: ee See | ae ai re eras be AA ? ee fe ee Pe Pit □□□ Re: CUS SSE ae Piri a fale LT nese te | ee aa peed rene et □□□ 10 ee ~ ies Lie ~ ee EEE [SUL FuLsa UUaD nT PR 11 101 102 13 ‘280 Patent, Fig. 1. The patent asserts that “there is no way to map what is on the 3D model” complete with the customized design (artwork, text, logos, etc.) applied by a user, “back to a IS manufacturing pattern (3D to pattern) suitable for making that apparel or accessory.” Thus, the 16 patent’s proposed solution is to model the UV map of an apparel after a typical manufacturing sewing pattern of that apparel, which may look, for example, like the image below at Figure 2 in 18 the patent: 1 9 Smee en en □□ STR SSSR SIT TSS SST SSR SISTEM SO TS ESET SSSI SSS OSC SSE 20 : ; Aa PuRbets enh aca? i Fy cone te Picco gure | ; □ a re a i i Fi cs 21 3 Od ae a a Pie i

i Pe ey a □ r eee Poi 2 □□ □□ ; ; ane se ona et aa peers Ty pacientes

24 ORDER RE: MOTION TO DISMISS

1 Id., Fig. 2. In other words, the process described in the patent instructs that the UV map be 2 || modeled to replicate the shapes of the various components (front, back, sleeves, etc.) of the chosen 3 || manufacturing pattern: 4 Meta Fs □□ taco te □□ toeetunne Sot □□ oeibtte ° eee □□□ a. ES tans Pa Uae Bey eee? Fi Be eeerae ana 6 Beate AE Ra ree NE a □□□ eee... An aye ee Bee tf tl eee eek a PS Aes Ca ee Pde VARA □□ SSE 8 eee ah | PS! Sp ee SL eee see ely EEN Ae Ne fe 10 SOU: SRLS if UPS BS ee ares □□ Eo Pik che tar RENMEI a he il SERA □ VR 11 SR CEE) Gah es 12 3 Id., Fig. 3. A person using the process thus may apply customized images or text, using a

4 computer, directly onto the 3D model of the garment and, following the method described in the

15 patent, the UV map may be unwrapped from the 3D model, into shapes exactly matching the

16 various components of a manufacturing pattern, with the customized design printed on the pattern,

7 as, for example, in the following Figure 5 of the patent:

18 19 20 21 22 23 24 ORDER RE: MOTION TO DISMISS

1 nach gee Dy Be OD KY Gee DES Be, Seb Eas 7 ing se HSER SESE aa TASS, yea! eS ay A eee TOD ae Deh aay 3 AES fp ASA) Eee go NS eas ok, gi ete coe ke | RR we OO Ne ype NR 4 i Ceangittiny rk ~ BEER kk ¢ BON ete See IN 7 a 8 ES Be aaten Cemest RG SRS 6 Psy Oe eee gore 7 CED Dg sea Renn SHBG Ae 8 a. Id., Fig. 5. Using this method, the patent states, “[i]mages and text are thereby allowed to 9 span across seams and be accurately manufactured. Automation of this process ensures that the 10 images and text on the manufacturing patterns are the exact same as that which the user designed.” 11 Id. at Abstract. 12 B. The ‘886 Patent 13 The ‘886 Patent has one independent claim and five dependent claims, also relating to the 14 automation of custom-designed apparel, directed to a computer-implemented “system and method 15 for capturing design state of apparel or accessory to enable extrapolation for style and size 16 variants.” “886 Patent, Title, Dkt. No. 22-3. According to the ‘886 Patent, the invention “outlines 17 a novel method for capturing the state of an intended design on an apparel pattern, and 18 subsequently transforming that state to a new style or size and then applying that modified state to 19 automatically recreate the original design, but for the new style or size. This invention captures 20 the state of a design as a mathematical function, rather than the design itself and then applies a 21 series of transformations to that state to map it to a new style.” Jd. at Abstract. 22 The patent claims individual elements outlining a series of instructions for the steps for 23 expressing the original design state as a mathematical function, and calculating and applying 24 ORDER RE: MOTION TO DISMISS

1 various transformations to that function (using a computer) to achieve the desired result.

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vPersonalize Inc v. Magnetize Consultants Ltd, Counsel Stack Legal Research, https://law.counselstack.com/opinion/vpersonalize-inc-v-magnetize-consultants-ltd-wawd-2020.