Volasco Products Company v. Lloyd A. Fry Roofing Company

346 F.2d 661, 1965 U.S. App. LEXIS 5274, 1965 Trade Cas. (CCH) 71,473
CourtCourt of Appeals for the Sixth Circuit
DecidedJune 11, 1965
Docket15908
StatusPublished
Cited by15 cases

This text of 346 F.2d 661 (Volasco Products Company v. Lloyd A. Fry Roofing Company) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Volasco Products Company v. Lloyd A. Fry Roofing Company, 346 F.2d 661, 1965 U.S. App. LEXIS 5274, 1965 Trade Cas. (CCH) 71,473 (6th Cir. 1965).

Opinion

CECIL, Circuit Judge.

This cause is before the Court for the second time 1 2for review of a trial and proceedings in the United States District Court for the Eastern District of Tennessee, wherein Volasco Products Company, plaintiff-appellee, obtained a judgment against Lloyd A. Fry Roofing Company, defendant-appellant. The parties will be referred to herein as plaintiff and defendant.

The plaintiff is a corporation organized and existing under the laws of the state of Tennessee, with headquarters at Knoxville. It is engaged in the manufacture and sale of asphalt roofing products. The defendant is a corporation organized under the laws of the state of Delaware. It does business in Tennessee and is reported to be the largest producer of asphalt roofing products in the United States.

The plaintiff brought the action against the defendant for alleged violation of Sections 1 and 2 of the Sherman Act (Sections 1 and 2, Title 15, U.S.C.), and of Sections 2, 4 and 16 of the Clayton Act, as amended by the RobinsonPatman Act (Sections 13, 15 and 26, Title 15, U.S.C.). The case was tried to a jury. A special verdict 2 was returned in which it was found that the defendant violated Section 2(a) 3 of the Clayton Act, as amended by the RobinsonPatman Act, by discriminating in prices between different purchasers of asphalt saturated felt. The jury further found that the plaintiff was damaged, for loss of profits, in the amount of $25,000, of which $9,000 was attributed to the period subsequent to April 17, 1958, the date of filing the complaint. The district judge trebled 4 the amount of the verdict *664 and entered judgment for the plaintiff against the defendant, in the amount of $75,000. On petition of the plaintiff, the trial judge allowed $50,000 as attorneys’ fees 5 for which amount judgment was also entered against the defendant.

The facts giving rise to this appeal may be briefly stated as follows: In May, 1955, Mr. George C. Krug together with his brother, Mr. J. A. Krug, organized the plaintiff company for the purpose of refining, processing and selling asphalt and asphalt roofing products, including unperforated asphalt saturated felt. 6 Entering a highly competitive market, the Krugs hoped to capture a substantial portion of the asphalt products’ mai'ket in the Knoxville area by taking advantage of the expected cost savings in shipping their products, the nearest competing plant being 300 miles away. Eleven publicly-held' multi-plant corporations were competitors, the largest of which (in asphalt roofing products) was defendant, with 19 plants throughout the United States. In addition, there were two or more so-called “independent” single-plant firms that competed in the area.

On August 1, 1955, just prior to plaintiff’s entry into the market, defendant’s price was $2.24 per 60 lb. roll of saturated felt, delivered, at Knoxville, Brook-ville, Indiana (the site of the closest competing plant, which, incidentally, is owned by defendant) and Chicago, Illinois. Between August, 1955, and early March, 1958, defendant’s actual prices in Knoxville fluctuated downward to a low of $1.54 per roll on March 3, 1958. The defendant’s prices at Brookville and Chicago fluctuated downward to a low of $1.80 per roll on that same date. The first significant geographic price distinction occurred in February, 1957, when the defendant’s price in Knoxville was 20 cents per roll cheaper than in Brook-ville and Chicago. Beginning in July, 1957, until March, 1958, there was a geographic price distinction between Brookville and Chicago. The peak price differentiation occurred late in January, 1958, when defendant’s felt was 34 cents cheaper in Knoxville than in Brookville, and 58 cents cheaper in Knoxville than in Chicago.

In the fiscal year ending April 30, 1957, plaintiff sold 78,914 rolls of felt and made a net profit of $16,697.02 on those sales. In the fiscal year ending April 30, 1958, plaintiff sold 61,271 rolls of felt and sustained a loss of $2,915.31.

In its complaint plaintiff alleges that defendant, as the industry’s price leader, along with the cooperation or acquiescence of the other “major” manufacturers, instituted a program of geographic price discrimination in rolled asphalt felt, between the Knoxville area and the rest of the country, in an effort to drive out competition from independent asphalt roofing product manufacturers, most of whom operated in the southwest. Plaintiff charged that the defendant cut prices in the Knoxville area, where the plaintiff did business, below the plaintiff’s prices, while at the same time it maintained higher prices outside of plaintiff’s limited field of operations. Plaintiff also charged that the defendant combined and conspired with other large manufacturers of asphalt products to engage in an identical pricing program, for the purpose of creating a monopoly and destroying competition.

Plaintiff claims that a multi-plant manufacturer like defendant could absorb the substantial extra delivery costs *665 for areas farther away from its plants in an effort to compete price-wise with manufacturers with closer plants. Thus, for example, buyers in the Brookville, Indiana area helped pay the cost of delivering felt to the Knoxville area. Defendant, with 19 plants throughout the country, was therefore best able to compete price-wise throughout the country. Plaintiff also claims the decrease in sales, instead of the expected increase of sales as a new and growing company, was caused directly or proximately by defendant’s geographic price discrimination.

The questions presented on this appeal involve alleged errors in the admission of testimony, the sufficiency of the evidence to sustain the verdict, the granting of a permanent injunction and the allowance of attorneys’ fees.

One of the assignments of error is that the trial judge erred in permitting the witness Krug to testify that the Ohio Paper Company and the Webeote Company had gone into bankruptcy, and erred in allowing plaintiff’s counsel to argue that they had been driven out of business as a result of defendant’s geographic price differentials.

At one point in the direct examination of Mr. George Krug, president of plaintiff company, counsel stated that a background had been laid to show what had happened to the Webeote Company. The trial judge ruled against counsel on this point. Counsel then proceeded to ask further questions. In answer to the question “And are you still buying from them?” the witness said: “No, when they closed, went into bankruptcy, they stopped shipping, stopped production.” This, we think, was incompetent testimony. It is the only reference in the testimony before the jury where anything was said concerning the bankruptcy of either the Webeote Company or the Ohio Paper Company. The trial judge admonished 7 the jury that it should not be prejudiced against the defendant by reason of the bankruptcy of the Webeote Company.

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Bluebook (online)
346 F.2d 661, 1965 U.S. App. LEXIS 5274, 1965 Trade Cas. (CCH) 71,473, Counsel Stack Legal Research, https://law.counselstack.com/opinion/volasco-products-company-v-lloyd-a-fry-roofing-company-ca6-1965.