Vital Pharmaceuticals, Inc. v. Owoc

United States Bankruptcy Court, S.D. Florida.·Decided May 26, 2023·No. 23-01051·Unknown

Opinion

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ORDERED in the Southern District of Florida on May 26, 2023.

Peter D. Russin, Judge United States Bankruptcy Court

UNITED STATES BANKRUPTCY COURT SOUTHERN DISTRICT OF FLORIDA FORT LAUDERDALE DIVISION www.flsb.uscourts.gov In re: Case No. 22-17842-PDR Vital Pharmaceutical, Chapter 11 Debtor. ee Vital Pharmaceuticals, Inc., et al., Adv. No. 23-1051-PDR Plaintiffs, V. John H. Owoe, e¢ al., Defendants. ee ORDER GRANTING PLAINTIFFS’ MOTION FOR PRELIMINARY INJUNCTION

THIS MATTER came before the Court on May 25, 2023, at 2:30 p.m., on the Plaintiffs’ Motion for Preliminary Injunction (the “Motion”).1 In the Motion, the Plaintiffs (“Vital”) ask this Court to convert an existing temporary restraining order,

which (among other things) prohibits Defendants, John H. “Jack” Owoc and Megan Owoc, from accessing, using, deleting, or modifying three social media accounts (referred to as the “CEO Accounts”), into a preliminary injunction pending final adjudication of Vital’s claims in this adversary proceeding. I. Background2 Thirty years ago, Mr. Owoc founded Vital Pharmaceuticals.3 Vital has become a pioneer in the performance energy drink industry.4 The company has brought

several products to market, including VPX Redline energy drink; Meltdown 1 Keto drink, Quash, and Vooz.5 Its flagship product, however, is Bang energy drink, which

1 Adv. Doc. 84. The Plaintiffs in this proceeding are Vital Pharmaceuticals, Inc.; Bang Energy Canada, Inc.; JHO Intellectual Property Holdings, LLC; JHO Real Estate Investment, LLC; Quash Seltzer, LLC; Rainbow Unicorn Bev LLC; and Vital Pharmaceuticals International Sales, Inc. 2 The parties agreed that the record, for purposes of the Court ruling on the Motion, would consist of the declarations of John DiDonato (Adv. Doc. 21), Mr. Owoc (Adv. Doc. 41), and Mrs. Owoc (Adv. Doc. 42) submitted in connection with Plaintiffs’ Motion for Summary Judgment and the Owocs’ response. The parties further agreed that the record could be supplemented by Mrs. Owoc’s testimony at the May 25 injunction hearing, as well as supplemental briefing (with supporting exhibits, such as terms of service and other policies governing the CEO Accounts). Adv. Docs. 124 & 125. 3 Declaration of John H. Owoc, Adv. Doc. 41, ¶ 1. 4 Id. ¶ 1. 5 Id. ¶ 5. is one of the top selling energy drinks in the United States.6 Over the years, Vital has generated more than $6 billion in sales.7 Vital attributes much of its success to its use of nontraditional marketing

channels—i.e., social media.8 In all, Vital has more than 50 social media accounts it uses to promote its products and drive sales (the “Company Accounts”).9 All the Company Accounts have “bang” or “bangenergy” in the handle.10 There are also three other accounts, which are the subject of this adversary proceeding:  an Instagram account with the handle @bangenergy.ceo (“CEO Instagram Account”);

 a TikTok account with the handle @bangenergy.ceo (“CEO TikTok Account”); and

 a Twitter account with the handle @BangEnergyCEO (“CEO Twitter Account”).

6 Declaration of John DiDonato, Adv. Doc. 21, ¶ 6. 7 Declaration of John H. Owoc, Adv. Doc. 41, ¶ 4. 8 Declaration of John DiDonato, Adv. Doc. 21, ¶ 5. 9 Declaration of John C. DiDonato, Adv. Doc. 21, ¶¶ 5 & 13; Declaration of John H. Owoc, Adv. Doc. 41, ¶ 20. 10 The Company Instagram accounts include: @bangenergy; @banghardseltzer; @bang.fuelteam; @bang_merch; @bangenergysweepstakes; @bangenergy.careers; @banenergyaustralia; @bangenergy.germany; @bangenery.finland; @bang.chile; @bangenergy.abcislands; @bangenergy.denmark; @bangenergynorway; @bangenergy.costarica; @bangenergy.bolivia; @bangenergy.sweden; @bangenergy.colombia; @bangenergy.southafrica; @bangenergy.france; @bangenergy.switzerland; and @bangenergy.eu. The Company Twitter accounts include: BANGenergy. The Company TikTok accounts include: @bangenergy; @bang.fuelteam. Mrs. Owoc claims she created the CEO Twitter and CEO Instagram accounts while she was employed by Vital.11 And Mrs. Owoc, along with Mr. Owoc, allegedly directed Vital employees to create the CEO TikTok account.12 Together, the Owocs

devised the handles for the CEO Accounts, none of which bear Mr. or Mrs. Owoc’s individual names.13 Over the years, the CEO Accounts have been used to promote Vital’s Bang energy drink.14 The CEO Accounts contain links to the company’s website.15 The CEO Instagram Account is identified on the label of the Bang energy drink can.16 And the CEO Accounts contain posts that explicitly promote Vital’s products.17 Indeed, based on the Court’s review of screenshots of a sample of recent posts to the CEO Accounts,

it is clear that the accounts explicitly promote Bang products, include Bang hashtags, or otherwise mention Bang.18 Promotion of Bang on the CEO Accounts is pervasive.

11 Declaration of Megan E. Owoc, Adv. Doc. 42, ¶ 14. 12 Id. ¶ 15. 13 Declaration of John H. Owoc, Adv. Doc. 41, ¶ 13; Declaration of Megan E. Owoc, Adv. Doc. 42, ¶ 11. 14 Declaration of John H. Owoc, Adv. Doc. 41, ¶¶ 27 – 33 & Ex. 1 – 3. 15 Declaration of John DiDonato, Adv. Doc. 21, ¶ 7. 16 Id. ¶ 6. 17 Declaration of John H. Owoc, Adv. Doc. 41, Exs. 1 – 3. 18 Id. The Court carefully reviewed screenshots of each of the 284 social media posts that Mr. Owoc put into the record. The Court then classified those posts into various categories: posts that were purely or explicitly promotional in nature; posts that contained any reference to Bang products, Bang apparel, or the Bang logo; posts that contained a hashtag referencing Bang (e.g., “#bangenergy”). Although Mr. Owoc claims to have maintained possession and control over the passwords for the CEO Accounts, he shared those passwords with Vital employees from time to time so they could help with the accounts.19 And it appears Vital

employees created content that was posted to the CEO Accounts.20 Six months ago, Vital (and its affiliates) filed for chapter 11 bankruptcy. During the case, on March 9, 2023, Vital’s board of directors fired the Owocs and demanded they return all company property.21 Vital was able to secure most of its social media accounts. But the Owocs refused to turn over the CEO Accounts.22 Currently, Vital is marketing its assets for sale in this chapter 11 case.23 According to John DiDonato, Vital’s Chief Transformation Officer, who is leading the

company’s restructuring efforts, prospective bidders for Vital’s assets may submit substantially lower bids (or not bid at all) if Vital is unable to secure access to the CEO Accounts.24 Mr. DiDonato also fears that if the Owocs remain in control of the CEO Accounts, they might post content that could harm Vital.25 The sale process remains ongoing, and while the bid deadline may have passed, the sale hearing has not yet occurred and of course no sale has closed.

19 Declaration of John H. Owoc, Adv. Doc. 41, ¶ 19. 20 Id. 21 Declaration of John C. DiDonato, Adv. Doc. 21, ¶¶ 8 – 9. 22 Id. ¶ 10. 23 Id. ¶ 14. 24 Id. 25 Id. ¶ 15. Vital filed this adversary proceeding seeking (1) a declaration that the CEO Accounts are property of the estate; and (2) turnover of the CEO Accounts.26 In the meantime, Vital sought a temporary restraining order that would prohibit the Owocs

from using—and require them to turn over to Vital control of—the CEO Accounts.27 To resolve the request for injunctive relief, Vital and the Owocs filed an agreed stipulation with the Court.28 Under the stipulation, which was signed by the parties’ counsel, the parties agreed (among other things) that:  The Owocs “are prohibited from posting any content or making any posts of any kind to or from the CEO Accounts” for forty- five days after an order approving the joint stipulation;29

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