Viper Nurburgring Record LLC v. Robbins Motor Co. LLC

CourtDistrict Court, D. Kansas
DecidedSeptember 9, 2019
Docket5:18-cv-04025
StatusUnknown

This text of Viper Nurburgring Record LLC v. Robbins Motor Co. LLC (Viper Nurburgring Record LLC v. Robbins Motor Co. LLC) is published on Counsel Stack Legal Research, covering District Court, D. Kansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Viper Nurburgring Record LLC v. Robbins Motor Co. LLC, (D. Kan. 2019).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF KANSAS

VIPER NÜRBURGRING RECORD LLC,

Plaintiff,

v. Case No. 5:18-cv-04025-HLT

ROBBINS MOTOR CO., LLC and CLAYTON ROBBINS,

Defendants.

MEMORANDUM AND ORDER Plaintiff Viper Nürburgring Record LLC (“VNR”) is an entity formed for the purpose of pursuing a world-record time on the Nürburgring race track in Nürburg, Germany. Defendant Robbins Motor Company, LLC (“RMC”) and its vice president and officer, Defendant Clayton Robbins (“Mr. Robbins”),1 made a financial contribution towards VNR’s efforts in exchange for, among other things, a license to use one photograph from the event. In this action, VNR alleges willful copyright infringement by Defendants in violation of the Copyright Act, 17 U.S.C. §§ 501, et seq. VNR alleges Defendants exceeded the scope of the agreed-upon license by using more than one photo, thereby infringing on its copyrights. Defendants, in turn, assert multiple defenses and a counterclaim seeking a declaratory judgment that VNR’s copyrights are invalid, unenforceable, and not infringed. This matter is now before the Court on VNR’s motion for summary judgment on its affirmative claim for copyright infringement, Defendants’ counterclaim, and Defendants’ defenses. Doc. 86.

1 The Court will refer to RMC and Mr. Robbins collectively as “Defendants.” For the following reasons, the Court finds that VNR has established the elements of its prima facie case of copyright infringement. The Court further finds that VNR is entitled to summary judgment on Defendants’ counterclaim and defenses of failure to state a claim, invalidity, non-copyrightable elements, unenforceability, express and implied license, permission, fair use, and unclean hands. But, as set forth below, the Court finds a genuine issue of material fact

regarding whether the infringement was “willful.” The Court similarly finds a fact issue precluding summary judgment on Defendants’ defenses of equitable estoppel and innocent intent. The Court accordingly denies summary judgment on those issues. I. BACKGROUND2 A. VNR’s World-Record Attempt In January 2017—the last year Vipers were manufactured—VNR announced its plan to organize a trip to the Nürburgring race track in Nürburg, Germany, hoping to set a world record on the track with one of two Viper ACR vehicles. VNR planned a first trip to Nürburg in July 2017 and a subsequent trip in August 2017, lining up professional drivers to operate the two cars and

soliciting sponsors to provide financial support, the cars themselves, tires, and other spare parts. In exchange for their contributions, sponsors were to receive incentives such as exposure—i.e., their name on the cars involved in the world-record attempt—and a license to use a photo, or photos, from the event. To publicize the attempt and provide sponsors with such exposure, VNR hired a professional photographer, Eric Meyer, to take photographs. The agreement between Mr. Meyer and VNR—executed in June 2017, before the first trip to Nürburg—provided in pertinent part that

2 In reciting the facts relevant to VNR’s motion for summary judgment, the Court construes those facts in the light most favorable to Defendants as the non-moving party. “[a]ll photographs taken shall be the property of [VNR], in perpetuity,” but granted Mr. Meyer permission “to use [the] photographs solely for his own personal and company self-promotion.” Pursuant to the agreement, Mr. Meyer took photographs for approximately ten days surrounding the first trip to Nürburg in July 2017. Mr. Meyer’s photographs captured the Viper ACRs on and off the track, along with numerous images of the cars and the crew in the garage, pits, and on

public roads. For each of the photos, Mr. Meyer chose the appropriate equipment and made decisions regarding factors such as the exposure, aperture, angle, and perspective of the images. From the approximately 6,000 photographs taken by Mr. Meyer, he chose those photos he considered the “best” and edited the color, tint, contrast, brightness, and other parameters of the images. B. Defendants’ Use of the Photographs Before the first Nürburg trip, Mr. Robbins—a vice president and officer of RMC, a Kansas car dealer—contacted VNR about a potential sponsorship. On June 20, 2017, Mr. Robbins sent Russ Oasis, managing member of VNR, a private message via the Viper Owners Association

website asking what it would take to get RMC’s name on the cars used in the world-record attempt. During this exchange, Mr. Robbins also expressed interest in using photos from the event to promote RMC and specifically inquired regarding the possibility of using the images “in social media and possibly tv ads.” Mr. Oasis responded that—in exchange for a $4,000 contribution— VNR would place “a small logo [for RMC] on each car” and Mr. Robbins could “use a picture that you select from our photographer for your advertising for [RMC].” Mr. Oasis then asked whether the parties had a deal and Mr. Robbins responded that “we are in for the [$4,000].” The parties stipulate that this agreement gave RMC a license to use one photograph from the event. The dispute in this case ultimately stems from Defendants’ use of thirteen photos taken by Mr. Meyer, which VNR alleges exceeded the scope of the agreed-upon license. Following VNR’s first world-record attempt, Mr. Robbins downloaded thirteen of Mr. Meyer’s photos and saved copies to his computer. In late July 2017, Mr. Robbins sent those photos3 via email to RMC employee Shannon Wood and instructed that she place one of the pictures on the RMC website.

One of the photos—an image showing one of the Viper ACRs straight on with the headlights on— was posted to the website.4 Mr. Robbins posted the same photo on his personal Facebook account. Mr. Robbins also posted photos taken by Mr. Meyer to RMC’s Facebook page.5 And, in or around late August 2017, RMC posted a banner advertisement for RMC using another one of Mr. Meyer’s photos—an image of one of the Viper ACRs from the rear from a distance—to a third-party website.6 C. The Dispute In mid-September 2017, Mr. Oasis contacted Mr. Robbins regarding the use of the photographs. Mr. Oasis sent Mr. Robbins a message stating that Mr. Robbins “can’t just use

[VNR’s] pictures in [RMC’s] advertising” and that if Mr. Robbins wanted to “license the use of the picture” he would need to pay an additional sum. If not, Mr. Oasis stated that Mr. Robbins would need to “remove the shot” from RMC’s advertising. Mr. Oasis continued: “Those pics are our property and we deserve to be compensated for them . . . Would you like to license that shot? It’s the fair thing to do.” In response, on September 18, 2017, Mr. Robbins explained that it was

3 Following registration in October 2017, these photographs bear U.S. Copyright Registration Nos. VA 2-086-706, VA 2-086-709, VA 2-086-711, VA 2-086-712, VA 2-086-713, VA 2-086-715, VA 2-086-717, VA 2-086-719, VA 2-086-720, VA 2-086-721, VA 2-086-722, VA 2-086-724, and VA 2-082-355. 4 Following registration in October 2017, this photograph bears U.S. Copyright Registration No. VA 2-086-709. 5 Following registration in October 2017, these photographs bear U.S. Copyright Registration Nos. VA 2-086-715, VA 2-086-717, VA 2-086-720, and VA 2-086-721. 6 Following registration in October 2017, this photograph bears U.S. Copyright Registration No. VA 2-086-719. his understanding that he could use “photos” and asked for clarification regarding which “shot” Mr. Oasis was referencing. The next day, Mr. Oasis responded that “[t]he picture I’m referring to is the one where you see the back of the car on the ring and your ad is over it”—seemingly a reference to the image used in RMC’s banner advertisement. The next month, Mr. Oasis again reached out to Mr.

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Viper Nurburgring Record LLC v. Robbins Motor Co. LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/viper-nurburgring-record-llc-v-robbins-motor-co-llc-ksd-2019.