VIDIVIXI, LLC v. Grattan

155 F. Supp. 3d 476, 2016 U.S. Dist. LEXIS 3288, 2016 WL 106241
CourtDistrict Court, S.D. New York
DecidedJanuary 11, 2016
Docket15-cv-7364 (JGK)
StatusPublished
Cited by3 cases

This text of 155 F. Supp. 3d 476 (VIDIVIXI, LLC v. Grattan) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
VIDIVIXI, LLC v. Grattan, 155 F. Supp. 3d 476, 2016 U.S. Dist. LEXIS 3288, 2016 WL 106241 (S.D.N.Y. 2016).

Opinion

OPINION AND ORDER

JOHN G. KOELTL, District Judge

This is a case about an unfortunate falling out between former friends and business partners in a firm that designs high-end furniture. The firm is incongruously known as ‘VIDIVIXI,” an apparent play on the well-known phrase: “Veni, vidi, vici,” — “I came, I saw, I conquered.” Julius Caesar allegedly used the Latin boast to describe a speedy and decisive military victory,1 but there is nothing particularly salutary about the parties’ current relationship in this case.

The plaintiffs VIDIVIXI, LLC and Francis Timothy Bradley (collectively, “Bradley”), have moved for a preliminary injunction under Rule 65 of the Federal Rules of Civil Procedure against the defendants, Mark Grattan and Mark Grattan Design and Build (collectively, “Grattan”). Bradley seeks, among other remedies, an order enjoining the defendants from using or infringing the VIDIVIXI Mark, directing Grattan to turn over any infringing material to Bradley, and ordering Grattan to pay Bradley’s costs and fees.

[478]*478The Court held an evidentiary hearing on December 1 and 2, 2015. Having assessed the credibility of the witnesses and reviewed the evidence, the Court makes the following findings of fact and reaches the following conclusions of law.

I.

Bradley and Grattan have known each other since they were students at the Pratt Institute. Tr. at 18; Grattan Decl. ¶ 7. In 2013, they discussed launching a high-end furniture design business that they called VIDIVIXI.2 Tr. at 11. They showed their first pieces under the VIDIVIXI name at a Factory Floor Exhibition in the autumn of 2013. Bradley and Grattan collaborated on VIDIVIXI in the years that followed and operated as a de facto partnership. They rented woodshop space at a Sunset Park studio, created a website, and showed their designs at several exhibitions. During their partnership, VIDIVIXI designed fourteen pieces of furniture. See Tr. at 24, 220. The parties dispute who exactly did what during the following two years, but there is no question that both Bradley and Grattan contributed to the progress of the partnership. Compare, e.g., Tr. at 14-15, with id. at 199-200. Bradley contends that he raised money, built and designed products, conducted development and research, handled outsourcing, and “everything else in between.” Tr. at 14-15. Grattan contends that he designed the VI-DIVIXI logo, fabricated the furniture, maintained the website, and marketed the products, while Bradley mostly contributed a capital investment of about $80,000 and some conceptual ideas. See Grattan Decl. ¶¶ 13-22; Tr. at 15,199-202.

Regardless of the specific division of labor, the VIDIVIXI furniture was the result of a collaboration between Bradley and Grattan, and they held themselves out as a de facto partnership. See Tr. at 24, 220. For example, in April 2014, Bradley and Grattan signed a contract to display five of their VIDIVIXI pieces in the “Good Colony” showroom. See Grattan Deck ¶ 45-46 & Ex. 16. The contract identified Bradley and Grattan as “Co-Owner[s]” of VIDIVIXI. See Grattan Deck ¶45, Ex. 16.

VIDIVIXI furniture was also entered in Architectural Digest Home Design Shows in March 2014 and in March 2015, in the Collections at a Colony show in May 2015, and in the Le Bon Marche/Triode Gallery show in September 2015. See Grattan Deck 1153. In correspondence with gallery owners before the 2014 and 2015 Architectural Digest Home Design Shows — on which Bradley was courtesy copied — Grat-tan referred to Bradley as his “partner,” Grattan Deck Ex. 17, and used words like “us” and “our” when referring to VIDI-VIXI, Grattan Deck Ex. 18. In July 2015, both Bradley and Grattan signéd a contract with the Triode Gallery as “Principals].” Grattan Deck Ex. 19. The VIDI-VIXI website also describes the entity as “a design collaborative” and lists Bradley and Grattan as “principals.” Grattan Deck Exs. 7 & 8. In retrospect, both Bradley and Grattan have described their relationship as a “collaboration” and a “partnership.” See, e.g., Tr. at 21,199, 253.

On March 27, 2015, long after the de facto partnership began, Bradley applied to register the VIDIVIXI trademark on behalf of a “Francis T. Bradley Limited Liability Company,” which is a company [479]*479that does not actually exist. See Bradley Aff. Ex. 3; Tr. at 37

The relationship between Bradley and Grattan began to sour in the summer of 2015. Grattan sent Bradley a partnership proposal on August 25, 2015 to formalize their relationship. See Grattan Decl. ¶ 78. Bradley did not sign the proposed partnership agreement. The next day, on August 26, 2015, Bradley organized VIDIVIXI as a Domestic Limited Liability Company under New York law. See Bradley Aff. Ex. 1. On August 31, 2015, after a verbal confrontation with Grattan at the Sunset Park woodshop, Bradley removed from the space his tools, a laptop he had loaned to Grattan to use, and an external hard drive that Grattan states was his property. See Bradley Aff. ¶ 43 & Ex. 10; Grattan Decl. ¶ 67. On the laptop, Bradley found what he contends are invoices for sales of VIDI-VIXI furniture — evidence, he alleges, that Grattan sold VIDIVIXI pieces without Bradley’s knowledge and kept the proceeds for himself. See Bradley Decl. ¶ 15 & Ex. 6. Bradley also alleges that Grattan took “control” of the VIDIVIXI website, implemented a “click-through” mechanism whereby anyone who visited Grattan’s website would be directed to the VIDI-VIXI homepage, and at one point shut down the VIDIVIXI website. See Bradley Aff. ¶¶ 9-13. After the woodshop confrontation, Grattan sent an email in which he described Bradley as going on a “rampage” following their “significant falling out,” called him “a threat to me,” said Bradley took Grattan’s external hard drive, and said that Bradley should be barred from the woodshop. See Pl.’s Ex. 1.

Bradley alleges that Grattan launched a “VIDIVIXI-takeover plan,” Amended Compl. ¶ 7, and undertook “a grand scheme of misappropriation of propriety information and material,” id. ¶ 5. While Bradley states VIDIVIXI has not “earned a single cent,” id. ¶ 12, he contends Grat-tan brokered “at least 20 separate sales of furniture ... under the trademark and trade name and associated good will of VIDIVIXI,” id. ¶ 7. Aside from Grattan’s alleged sales, Bradley states VIDIVIXI never sold a piece of furniture. See Tr. at 53-54.

The evidence failed to support Bradley’s claims that Grattan sold VIDIVIXI furniture without Bradley’s knowledge and approval. Grattan testified credibly that some of the “invoices” Bradley found were merely proposals for sales prepared in response to inquiries to purchase VIDIVIXI furniture (proposals that never led to sales). Several of the invoices have the word “Proposal” written at the top. See Bradley Aff. Ex. 6. Grattan testified that Bradley approved the one sale Grattan did make of a piece of VIDIVIXI furniture, called the Dakku Bedframe, and that Bradley told Grattan to keep the proceeds in full. See Tr. at 222-28.

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Bluebook (online)
155 F. Supp. 3d 476, 2016 U.S. Dist. LEXIS 3288, 2016 WL 106241, Counsel Stack Legal Research, https://law.counselstack.com/opinion/vidivixi-llc-v-grattan-nysd-2016.