Victor Elias Photography, LLC v. Ice Portal, Inc.

43 F.4th 1313
CourtCourt of Appeals for the Eleventh Circuit
DecidedAugust 12, 2022
Docket21-11892
StatusPublished
Cited by8 cases

This text of 43 F.4th 1313 (Victor Elias Photography, LLC v. Ice Portal, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Victor Elias Photography, LLC v. Ice Portal, Inc., 43 F.4th 1313 (11th Cir. 2022).

Opinion

USCA11 Case: 21-11892 Date Filed: 08/12/2022 Page: 1 of 24

[PUBLISH] In the United States Court of Appeals For the Eleventh Circuit

____________________

No. 21−11892 ____________________

VICTOR ELIAS PHOTOGRAPHY, LLC, Plaintiff-Appellant, versus ICE PORTAL, INC.,

Defendant-Appellee.

Appeal from the United States District Court for the Southern District of Florida D.C. Docket No. 0:19-cv-62173-RS ____________________ USCA11 Case: 21-11892 Date Filed: 08/12/2022 Page: 2 of 24

2 Opinion of the Court 21−11892

Before NEWSOM and MARCUS, Circuit Judges, and COVINGTON,∗ District Judge. COVINGTON, District Judge: In 2016, commercial photographer Victor Elias discovered infringing uses of his copyrighted images on the internet. Instead of pursuing the infringing parties, Mr. Elias brought a lawsuit against Ice Portal, Inc. – now a division of Shiji (US), Inc. (“Shiji”) – which acts as an intermediary between the hotels that licensed Mr. Elias’s photographs and online travel agents (“OTAs”) like Expedia and Travelocity. 1 In optimizing the photographs for use by the OTAs, Shiji’s software allegedly removed certain copyright-related information that Mr. Elias had embedded within the metadata of the photographs. Mr. Elias, through his company Victor Elias Photography, LLC (“Elias LLC”), claimed that Shiji therefore violated the Digital Millennium Copyright Act (“DMCA”). The district court correctly granted summary judgment to Shiji because Elias LLC did not show an essential element of its claim – namely, that Shiji knew, or had reasonable grounds to

∗Honorable Virginia M. Covington, United States District Judge for the Middle District of Florida, sitting by designation. 1 During the relevant time periods, ICE Portal, Inc. was the company acting as the intermediary between the hotels and OTAs. Shiji (US), Inc. acquired Ice Portal in February 2019, at which time ICE Portal merged into Shiji and became a division of the larger company. This opinion will refer to the companies collectively as Shiji. USCA11 Case: 21-11892 Date Filed: 08/12/2022 Page: 3 of 24

21−11892 Opinion of the Court 3

know, that its actions would induce, enable, facilitate, or conceal a copyright infringement. Accordingly, we affirm. I A. Mr. Elias’s photographs and their CMI Mr. Elias is a professional photographer who specializes in taking photographs of hotels and resorts throughout the United States, Mexico, and the Caribbean. He is the sole owner and operator of Elias LLC. Mr. Elias registers his photographs with the Copyright Office, and Elias LLC holds those copyrights by written assignment. Between 2013 and 2017, Mr. Elias took photographs for hotels owned by Starwood Hotels & Resorts Worldwide, Inc. (“Starwood”) 2 and Wyndham Hotels & Resorts (“Wyndham”) (collectively, the “Hotels”). Mr. Elias claims that the following information was inserted into the metadata within the image files that he sent to the Hotel properties: Creator Victor Elias Creator’s Job Title Owner/Photographer Copyright Notice @Victor Elias Creator’s Contact Info USA, 5301 N. Commerce Ave. Suite 4, 805-265-5421 Rights Usage Terms Rights Managed

2 Starwood merged with Marriott International, Inc. in September 2016. See Starwood Acquisition & Historical Information, available at https://marriott.gcs-web.com/starwood. USCA11 Case: 21-11892 Date Filed: 08/12/2022 Page: 4 of 24

4 Opinion of the Court 21−11892

This information was embedded in IPTC format3 in all the images at issue. This information is commonly referred to as copyright management information (“CMI”). 4 Because CMI is embedded within the image file, an individual must make several “clicks” on the file to access this information. Specifically, the person viewing the file would have to right-click on the image file and then open the “properties” or “more info” field to access the information. After Mr. Elias took the photographs at issue, Elias LLC would extend broad licenses to the Hotels, allowing them to use the photographs to promote their properties in unlimited quantities, for an unlimited time, and in any format – without a restriction on how the photographs’ CMI could be manipulated or removed. 5 The Hotels were licensed to use the photographs at

3 IPTC format is named for the International Press Telecommunications Council, which developed metadata standards to facilitate the exchange of news, and typically includes the title of the image, a caption or description, keywords, information about the photographer, and copyright restrictions. See Stevens v. Corelogic, Inc., 899 F.3d 648, 671 (9th Cir. 2018). 4 CMI metadata is specifically copyright identifying information manually added to the image by the photographer or editor. Shiji also refers to this information as “extended attributes.” At least in the context of this case, “extended attributes” and “CMI” are interchangeable terms. 5 Elias LLC claims that it reserved this right by including a disclaimer in the agreements with the Hotels that it reserved “[a]ll rights not specifically granted in writing, including copyright” as the “exclusive property of [Elias LLC].” But Elias LLC does not explain how this language prevents the Hotels (or their USCA11 Case: 21-11892 Date Filed: 08/12/2022 Page: 5 of 24

21−11892 Opinion of the Court 5

issue to market their properties on their own websites and on third- party travel booking websites or OTAs. The parties do not dispute that, as they were displayed on the Hotels’ own websites, the at- issue photographs included Elias LLC’s CMI embedded within the metadata. B. Shiji’s role Shiji acts as an intermediary between hotel chains, like Starwood and Wyndham, and OTAs by receiving copies of photographs from the hotels and making them available to OTAs. From 2013 to 2018, Shiji housed approximately 1.5 million different hotel images in its system. During the relevant time periods, Starwood and Wyndham contracted with Shiji to make images for thousands of their properties available to OTAs. Of the more than 9,400 images that Shiji processed for the Hotels, 220 were taken by Elias. Between 2013 and 2018, Shiji processed photos collected from the Hotels in the following manner. First, Shiji’s software

agents) from removing CMI. Moreover, Elias LLC’s argument that it reserved this right by requiring proper attribution of the photographs also does not establish that Elias LLC desired to preserve its CMI. Finally, while Elias LLC cites the license for the Marriott Casa Magna Resort, which provided that “[a]ll metadata information included within the images shall remain intact,” Shiji argues that Elias LLC slyly inserted that term into a new version of the licenses sent to Marriott upon request, without revealing that the term did not appear in the original licensing agreement. Elias LLC does not respond to this argument in its reply brief. And, in any event, Shiji never received files from Marriott or made images of Marriott hotel properties available to OTAs. USCA11 Case: 21-11892 Date Filed: 08/12/2022 Page: 6 of 24

6 Opinion of the Court 21−11892

would download copies of image files from the Hotels’ respective servers and store them on Shiji’s server. Each image file provided to Shiji came with a separate spreadsheet file containing pertinent information about the image that would be displayed on the OTA websites, such as room type or a caption. After receiving the image files, Shiji’s software would then convert the files into JPEG format, making copies of the photos in various industry-standard sizes. The conversion to JPEG format optimized the image files for faster display on OTA websites, but it came at a cost – sometimes the metadata on the image file, such as the CMI, would be erased.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
43 F.4th 1313, Counsel Stack Legal Research, https://law.counselstack.com/opinion/victor-elias-photography-llc-v-ice-portal-inc-ca11-2022.