Vermont Pure Holdings, Ltd. v. Berry

27 Mass. L. Rptr. 33
CourtMassachusetts Superior Court
DecidedFebruary 8, 2010
DocketNo. 0601814(BLS1)
StatusPublished
Cited by1 cases

This text of 27 Mass. L. Rptr. 33 (Vermont Pure Holdings, Ltd. v. Berry) is published on Counsel Stack Legal Research, covering Massachusetts Superior Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Vermont Pure Holdings, Ltd. v. Berry, 27 Mass. L. Rptr. 33 (Mass. Ct. App. 2010).

Opinion

Hinkle, Margaret R., J.

This is an action for professional misconduct and breach of contractual obligations. Vermont Pure Holdings, Ltd. (“Vermont Pure”), alleges loss of a pre-suit settlement opportunity with Nestle Waters North America (“Nestle”) caused by attorney Kevin F. Beriy and his law firm, Cozen O’Connor (“the defendants”).1

On December 26,2008, the Court (Gants, J.) issued a Consolidated Memorandum of Decision and Order on Motions for Summary Judgment. In relevant part, the Court denied the summary judgment motion brought by the defendants as to Vermont Pure’s claims against them. The defendants had argued, among other things, that Vermont Pure could not sustain its burden of proving the required element of causation. They contended that the proposed (and ultimately lost) settlement between Nestle and its competitors, including Vermont Pure, was contingent upon judicial approval of a proposed consumer class action settlement, and that Vermont Pure could not establish that that proposed consumer class settlement would have been approved. Judge Gants observed that “the complex legal and factual issues involved in resolving whether Vermont Pure could prove causation precluded granting judgment as a matter of law; instead, those would require a full evidentiary hearing.”

The defendants subsequently moved for a pretrial evidentiary hearing. In allowing that motion, I concluded that a pretrial evidentiary hearing was warranted on the narrow question whether the proposed consumer class action settlement “would have been approved by a reasonable judge.”2

The Court held a jury-waived hearing on that question from October 1 through October 7, 2009. The parties presented their closing arguments on November 6, 2009.

Upon consideration of the credible testimony and documentary evidence introduced at the evidentiary hearing and application of the relevant law, the Court makes the following findings of fact and rulings of law.

Findings of Fact The California Class Action Settlement

1. On April 14, 1999, a class action case, Fields v. Great Spring Waters of America et al., No. 302774, (“Fields”), was filed in California Superior Court. The lead defendant was a predecessor of Nestle. The class action, consolidated with another class action, alleged, among other things, that the labeling and advertising of Calistoga Mountain Spring Water and Arrowhead Mountain Spring Water (both sold by Nestle) were false and misleading in that the products were not “spring water” as defined by California law and the U.S. Food and Drug Administration (the “FDA”).

2. On December 19, 2000, the Fields plaintiffs reached a settlement agreement with Nestle. In summary, the terms of the settlement were:

a. Nestle would make charitable donations of $950,000 a year for five years “in money or in kind” (i.e., potentially in the form of water) to charitable organizations of its choice among three categories of organizations.
b. Nestle would issue product discount coupons and/or free water with a face value of $1 million a year for five years to consumers of the Calistoga and Arrowhead brands, with a redemption value “floor” (i.e., the amount of actual redemptions below which [34]*34Nestle would have to make additional charitable contributions) of $225,000 per year, for a cumulative redemption floor of $1.1 million.
c. Nestle would be subject to a monitoring program, which included monitoring of turbidity levels and dissolved solids at five bottling plants at various spring sites and agreeing to reject water that failed to meet specified criteria; microscopic particulate analysis at various spring sites and agreeing to reject water that failed to meet specified criteria; sharing of data with class counsel; and a dispute resolution procedure.
d. The parties stipulated that the Calistoga and Arrowhead brands were “spring water" and could be so labeled.

3. On April 13, 2001, the Court issued a final order which certified the plaintiff class, gave final approval of the settlement and approved payment of $1.88 million in attorneys fees to class counsel.

The 2003 Mediation

4. In the summer of 2002, Attorney Jan Schlichtmann began discussing with other attorneys the possibility of asserting potential claims against Nestle involving Poland Spring water through a consumer class action. In November 2002, Attorney Garve Ivey suggested to Schlichtmann broadening the claims against Nestle to include competitor claims for unfair competition under the Lanham Act. By late 2002, Schlichtmann, Ivey and Thomas Sobol (of the law firm of Hagens Berman Sobol Shapiro LLC) (the “Lead Counsel Group”) agreed to pursue claims against Nestle for misrepresenting the source, nature and quality of Poland Spring water. All three lawyers were experienced in litigating consumer class actions.

5. Schlichtmann, Sobol and Ivey recognized that a class action on behalf of Nestle’s retail store consumers (as opposed to its home and office delivery customers) would be difficult because the class members could not be identified, and what retail consumers would have paid if the water sold by Nestle had not been labeled as “spring” water could not be measured.

6. Schlichtmann and Ivey believed that the Lanham Act claims would provide a stronger basis for negotiation with Nestle than consumer class claims because competitors could raise disgorgement of profits as a potential remedy.

7. The three attorneys began developing claims against Nestle with the understanding that they would seek competitor claimants as clients.

8. Sobol and Ivey agreed to Schlichtmanris suggestion that Lori Ehrlich be individual consumer client and putative class representative. The lawyers signed agreements to represent Ehrlich on March 11, 2003. Ehrlich was a home and office customer of Poland Spring and a retail purchaser. She was a Certified Public Accountant and graduate of the Kennedy School, where she obtained a Masters in Public Administration. As of 2002, she had founded and directed several non-profit environmental advocacy groups, had negotiated with the Massachusetts Department of Environmental Protection, had participated in formal rule-making, and had become involved with issues relating to hydrology analysis. In addition, she had served as a mediator for the Massachusetts Attorney General’s Office on environmental matters.

9. Ehrlich believed that the primary interest of the class was obtaining injunctive relief to ensure that Poland Spring water was safe, clean and appropriately sourced. For her, monetary relief or recovery of coupons was secondary. To the extent monetary relief was obtained for potential consumer classes, Ehrlich believed that the different characteristics of the two consumer groups dictated different relief. Because home and office customers were easily identifiable and demonstrably loyal to the Poland Spring brand based on their monthly purchases, Ehrlich believed they should receive a direct credit on invoices or a cash payment. Because retail consumers were difficult to identify and not necessarily loyal to any particular brand, Ehrlich believed that indirect benefit in the form of charitable contributions rather than coupons could be an appropriate type of relief. Ehrlich’s testimony on these points was credible and persuasive.

10.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Minkina v. Frankl
30 Mass. L. Rptr. 140 (Massachusetts Superior Court, 2012)

Cite This Page — Counsel Stack

Bluebook (online)
27 Mass. L. Rptr. 33, Counsel Stack Legal Research, https://law.counselstack.com/opinion/vermont-pure-holdings-ltd-v-berry-masssuperct-2010.