Vance v. Microsoft Corporation

District Court, W.D. Washington·Decided April 14, 2021·No. 2:20-cv-01082·Unknown

Opinion

1 2 3

4 5 6 7 UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON 8 AT SEATTLE

9 10 STEVEN VANCE, et al., CASE NO. C20-1082JLR 11 Plaintiffs, ORDER GRANTING IN PART v. AND DENYING IN PART 12 REMAINDER OF MICROSOFT’S MOTION TO DISMISS MICROSOFT CORPORATION, 13 Defendant. 14

15 I. INTRODUCTION 16 Before the court are two remaining portions of Defendant Microsoft Corporation’s 17 (“Microsoft”) motion to dismiss. (See MTD (Dkt. #25).) Plaintiffs Steven Vance and 18 Tim Janecyk (collectively, “Plaintiffs”) oppose Microsoft’s motion. (Resp. (Dkt. # 37).) 19 At the direction of the court, both parties filed supplemental briefs to address (1) the 20 interpretation of “otherwise profit from” in § 15(c) of Illinois’s Biometric Information 21 Privacy Act, 740 ILCS 14/1, et seq. (“BIPA”); and (2) whether Washington or Illinois 22 law should govern Plaintiffs’ unjust enrichment claim. (Pls. Supp. Br. (Dkt. # 45); Def. 1 Supp. Br. (Dkt. # 44); 3/15/21 Order (Dkt. # 43) at 24.) The court has considered the 2 motion, the supplemental briefing, the relevant portions of the record, and the applicable 3 law. The court additionally held oral arguments on April 13, 2021. (See 4/13/21 Min.

4 Entry (Dkt. # 46).) Being fully advised, the court GRANTS in part and DENIES in part 5 the motion to dismiss. 6 II. BACKGROUND 7 The court discussed the factual and procedural backgrounds of this case in its 8 previous order on the other portions of Microsoft’s motion to dismiss. (See 3/15/21 Order

9 at 2-5.) Thus, it only summarizes here the facts most relevant to the remaining portions 10 of the motion.1 11 Plaintiffs are Illinois residents who uploaded photos of themselves to the 12 photo-sharing website Flickr. (Compl. (Dkt. # 1) ¶¶ 6-7, 28, 60-61, 69.) Both were in 13 Illinois when uploading the photos. (Id. ¶¶ 60, 69.) Unbeknownst to them, Flickr,

14 through its parent company Yahoo!, compiled their photos along with hundreds of 15 millions of other photographs posted on the platform into a dataset (“Flickr dataset”) that 16 it made publicly available for those developing facial recognition technology. (Id. 17 ¶¶ 29-32.) International Business Machines Corporation (“IBM”) created facial scans 18 from the photographs in the Flickr dataset to create a new dataset called Diversity in

19 Faces, which contained facial scans of Plaintiffs and other Illinois residents. (Id. 20 //

21 1 For the purposes of a motion to dismiss, the court accepts all well-pleaded allegations in Plaintiffs’ complaint as true and draws all reasonable inferences in favor of Plaintiffs. See Wyler 22 Summit P’ship v. Turner Broad. Sys., Inc., 135 F.3d 658, 661 (9th Cir. 1998). 1 ¶¶ 40-41.) Microsoft obtained the Diversity in Faces dataset, including Plaintiffs’ facial 2 scans, from IBM. (Id. ¶¶ 55-56.) No company in this chain of events—Flickr, Yahoo!, 3 IBM, or Microsoft—informed or obtained permission from Plaintiffs for the use of their

4 photographs or facial scans. (Id. ¶¶ 30, 45, 65-66, 73-74.) 5 Microsoft used the Diversity in Faces dataset to improve “the fairness and 6 accuracy of its facial recognition products,” which “improve[d] the effectiveness of its 7 facial recognition technology on a diverse array of faces” and in turn made those products 8 “more valuable in the commercial marketplace.” (Id. ¶¶ 57-58.) Microsoft’s facial

9 recognition products include its Cognitive Service Face Application Program Interface 10 and its Face Artificial Intelligence service that “allowed customers to embed facial 11 recognition into their apps without having to have any machine learning expertise.” (Id. 12 ¶ 53.) Microsoft additionally conducts “extensive business within Illinois” related to 13 facial recognition, including selling its facial recognition products through an

14 Illinois-based vendor; working with an Illinois-based business to build new applications 15 for facial recognition technology; and working with Illinois entities to build a “‘digital 16 transformation institute’ that accelerates the use of artificial intelligence throughout 17 society.” (Id. ¶ 59.) 18 Plaintiffs assert various claims in their class action suit against Microsoft. (See

19 generally id.) Relevant here are two of those claims: (1) violation of § 15(c) of BIPA (id. 20 ¶¶ 100-06); and (2) unjust enrichment (id. ¶¶ 107-16).2 The court in its March 15, 2021, 21

2 Microsoft also challenged Plaintiffs’ other claims, and the court resolved those 22 challenges in its previous order. (See 3/15/21 Order at 6-19, 23.) 1 order found that additional briefing from the parties would be beneficial, as neither party 2 meaningfully analyzed critical legal questions behind both claims in their original 3 briefing. (3/15/21 Order at 20, 22-23.) Specifically, the court ordered the parties to file

4 supplemental briefing on (1) “the definition of ‘otherwise profit from’ in the context of 5 § 15(c)”; and (2) “which state law should govern [Plaintiffs’ unjust enrichment claim] 6 under Washington’s ‘most significant relationship’ test.” (Id.) The parties subsequently 7 filed their supplemental briefing. (See Pls. Supp. Br.; Def. Supp. Br.) 8 III. ANALYSIS

9 When considering a motion to dismiss under Rule 12(b)(6), the court construes the 10 complaint in the light most favorable to the nonmoving party. Livid Holdings Ltd. v. 11 Salomon Smith Barney, Inc., 416 F.3d 940, 946 (9th Cir. 2005). The court must accept 12 all well-pleaded facts as true and draw all reasonable inferences in favor of the plaintiff. 13 Wyler Summit P’ship, 135 F.3d at 661. The court, however, is not required “to accept as

14 true allegations that are merely conclusory, unwarranted deductions of fact, or 15 unreasonable inferences.” Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th 16 Cir. 2001). “To survive a motion to dismiss, a complaint must contain sufficient factual 17 matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft 18 v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544,

19 570 (2007)); see also Telesaurus VPC, LLC v. Power, 623 F.3d 998, 1003 (9th Cir. 20 2010). “A claim has facial plausibility when the plaintiff pleads factual content that 21 allows the court to draw the reasonable inference that the defendant is liable for the 22 misconduct alleged.” Iqbal, 556 U.S. at 677-78. Dismissal under Rule 12(b)(6) can be 1 based on the lack of a cognizable legal theory or the absence of sufficient facts alleged 2 under a cognizable legal theory. Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 3 (9th Cir. 1990). Utilizing this standard, the court addresses the BIPA § 15(c) and unjust

4 enrichment claims in turn. 5 A. Profit Under BIPA § 15(c) 6 Section 15(c) states that “[n]o private entity in possession of a biometric identifier 7 or biometric information may sell, lease, trade, or otherwise profit from a person’s or a 8 customer’s biometric identifier or biometric information.” 740 ILCS 14/15(c). The

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