USA ex rel. Elizabeth Holt v. Medicare Medicaid Advisors

115 F.4th 908
CourtCourt of Appeals for the Eighth Circuit
DecidedSeptember 13, 2024
Docket23-2564
StatusPublished
Cited by4 cases

This text of 115 F.4th 908 (USA ex rel. Elizabeth Holt v. Medicare Medicaid Advisors) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eighth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
USA ex rel. Elizabeth Holt v. Medicare Medicaid Advisors, 115 F.4th 908 (8th Cir. 2024).

Opinion

United States Court of Appeals For the Eighth Circuit ___________________________

No. 23-2564 ___________________________

United States of America ex rel. Elizabeth D. Holt

Relator - Appellant

v.

Medicare Medicaid Advisors, Inc.; Carefree Solutions USA Inc.; Carefree Insurance Inc.; Aetna Inc.; Humana, Inc.; UnitedHealthcare Insurance Company

Defendants - Appellees

------------------------------

United States

Amicus on Behalf of Appellant ____________

Appeal from United States District Court for the Western District of Missouri - Kansas City ____________

Submitted: May 7, 2024 Filed: September 13, 2024 ____________

Before SMITH, KELLY, and KOBES, Circuit Judges. ____________

SMITH, Circuit Judge. Relator Elizabeth Holt (Relator) alleges that Medicare Medicaid Advisors, Inc. (MMA), formerly named Carefree Solutions USA Inc., Carefree Insurance Inc. (Carefree)—a wholly owned subsidiary of Aetna Inc.—and the insurance carriers UnitedHealthcare Insurance Inc. (United), Humana Inc. (Humana), and Aetna Inc. (Aetna), (collectively, the “carriers”), violated the False Claims Act (FCA). The district court 1 dismissed Relator’s complaint because it determined that no claims were submitted to the government, specifically the Centers for Medicare and Medicaid Services (CMS); the alleged regulatory violations were not material to CMS’s contract with the carriers; and the complaint failed to meet Federal Rule of Civil Procedure 9(b)’s particularity standard. It also dismissed Relator’s motion for reconsideration that argued a fraudulent inducement theory and requested leave to amend the complaint. We affirm.

I. Background Carefree is a full-service field marketing organization that represents insurance companies that offer Medicare Advantage plans. It receives money from insurance carriers to help brokerages, like MMA, sell those plans. The insurance carriers Aetna, Humana, and United sponsor Medicare Advantage plans marketed by MMA. All carriers sold their Medicare Advantage plans through MMA.

In the Medicare Advantage program, participating insurers receive a monthly payment from CMS for each beneficiary enrolled. The monthly payment is determined based on bids that the carriers submit before annual plan enrollment occurs. Each bid contains all estimated revenue required by the plan. In these bids, the carriers factor in commissions paid to brokers like MMA.

Under CMS’s regulations, carriers may use brokers to sell their plans. CMS publishes the approved commission limits on its website. When an insurance brokerage, such as MMA, sends a Medicare Advantage enrollment application to an insurance carrier, MMA is paid according to its contracted rate with that carrier. For

1 The Honorable David Gregory Kays, United States District Judge for the Western District of Missouri.

-2- example, assume MMA and Humana have a contracted rate of $100 per valid enrollment application that MMA sends. After MMA sends the application, Humana would then forward that application to CMS for validation. Once validated, CMS would begin paying Humana a predetermined amount every month. CMS’s payment to Humana would then be used to cover part, or all, of Humana’s $100 payment to MMA. MMA would then use Humana’s payment to pay the agent who obtained the application. CMS plays no part in the contract between the carrier and its broker, except for providing the maximum amount a carrier can pay a broker for each application. And CMS pays the same predetermined amount to a carrier regardless of how the carrier obtained the application. Carriers must ensure that their brokers follow the regulations. Among many other requirements, the regulations provide marketing rules and require agents to be licensed.

Medicare Advantage plans are given star ratings from a low of 1 star to a high of 5 stars. Those ratings provide beneficiaries information on plan performance, assist CMS in identifying low-performing plans, and serve as factors in a bonus payment program. Medicare Advantage plan star ratings derive from many data sources.

CMS can sanction carriers when they violate the regulations. Sanctions may include suspending future plan enrollment; suspending payment for beneficiaries who are enrolled after notice; suspending communications (including marketing activity); and imposing monetary penalties. 42 C.F.R. § 422.750(a).

Relator worked as an insurance agent for MMA from September 2015 through December 2016. She marketed and sold Medicare Advantage plans. Relator alleges that since MMA’s inception in 2006, MMA has engaged in a systematic, company- directed fraud scheme. The alleged scheme involved falsification of CMS-mandated agent certifications and widespread violations of Medicare Advantage marketing regulations.

-3- In September 2017, Relator sent a letter to the carriers advising them of MMA’s unlawful marketing practices. In February 2018, she sent a second letter to the carriers and the Missouri Department of Insurance outlining MMA’s illegal conduct. Relator filed suit after not receiving satisfactory responses to her letters. Her second amended complaint contains six counts, all alleging violations of the FCA. 2

MMA is named in Counts I, IV, and V. The district court grouped MMA’s alleged misconduct into three scheme categories.

The first scheme category involved marketing practices. Under this alleged scheme, MMA’s sales of Medicare Advantage plans violated federal sale and marketing regulations. The alleged unlawful business practices included the following: (1) cold-calling and door-to-door sales of Medicare Advantage plans; (2) using false lead sheets to prompt or justify a sales call; (3) making misrepresentations to beneficiaries; (4) using the White Pages mobile application to find Medicare-aged individuals in the same area of other leads; (5) “churning,” or encouraging beneficiaries to switch plans to generate commissions; (6) “pushing” beneficiaries to Medicare Advantage plans preferred by MMA; (7) enrolling beneficiaries outside of the Annual Enrollment Period; and (8) enrolling individuals in the federally subsidized Extra Help program without checking that enrollees met the income limits.

The next scheme involved agent certification. Allegedly, MMA falsely attested that its agents were fully certified to sell Medicare Advantage plans when MMA knew its agents were not. The purpose of the scheme was to illegally obtain sales commissions from the Medicare Advantage program. Thus, all the Medicare Advantage plans submitted by MMA’s agents to the carriers were false claims.

2 Although Relator’s complaint references the Anti-Kickback Statute, she only brings causes of action under the FCA.

-4- Lastly, the complaint alleged a star-rating scheme. In this alleged scheme, MMA instituted a system to bypass a complaint-tracking module that enables carriers and CMS to track the number and type of complaints received about Medicare Advantage plans. This scheme allegedly improved the star rating of each Medicare Advantage plan and entitled the carriers to financial incentives, including bonus payments. The scheme consisted of the use of marketing materials—such as refrigerator magnets—and directives to encourage beneficiaries to call MMA, not the carriers or CMS, with any problems regarding their plan. This scheme also allegedly lowered the number of complaints CMS received about the carriers.

Carefree is named in Count II, and Relator asserts two theories of liability.

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115 F.4th 908, Counsel Stack Legal Research, https://law.counselstack.com/opinion/usa-ex-rel-elizabeth-holt-v-medicare-medicaid-advisors-ca8-2024.